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Social Networking:  A How-To Guide for Nonprofits Jennifer Leigh Nonprofit Communications Director and Consultant Providence, RI [email_address] 401-595-9885
Overview of this session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Networking? ,[object Object],[object Object],[object Object],[object Object]
Why is Social Networking a big deal?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Why is Social Networking a big deal?
Isn’t it just a bunch of kids that use it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why people love social networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
How does it help my organization?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So many sites...
The major sites… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: What it is ,[object Object],[object Object],[object Object],[object Object]
Facebook: Why people love it ,[object Object],[object Object],[object Object],[object Object]
Facebook: Anatomy of the NEWSFEED
Facebook: Anatomy of the NEWSFEED NEWSFEED FACEBOOK ADS FRIEND SUGGESTIONS: YOUR DASHBOARD SEARCH BAR: EDIT PROFILE VIEW PROFILE, ACCOUNT SETTINGS REQUESTS:  EVENTS CHAT CHAT FRIEND REQUESTS, MESSAGES, NOTIFICATIONS NEWSFEED VIEWS STATUS UPDATE
Facebook: Anatomy of the NEWSFEED YOUR DASHBOARD
Facebook: Anatomy of the NEWSFEED REQUESTS:  sent from friends
Facebook: Anatomy of the NEWSFEED FACEBOOK ADS FRIEND SUGGESTIONS: generated by Facebook EVENTS CHAT
Facebook: Anatomy of the NEWSFEED NEWSFEED Shows your friend’s photos, who they are friends with, interactions between your friends, and who “like” and comments on their status updates NEWSFEED VIEWS STATUS UPDATE
Facebook: Anatomy of the NEWSFEED NEWSFEED NEWSFEED VIEWS STATUS UPDATE NEWSFEED Also shows posts from the organizations you “like” as well as re-posts from friends.
Facebook: Anatomy of the PAGE
Facebook: Anatomy of the PAGE STATUS UPDATE NEWSFEED YOUR ORGS PHOTO EDIT YOUR PAGE PEOPLE THAT  “LIKE” YOUR ORG INSIGHTS INTO  HOW YOUR  PAGE IS DOING TABS
Facebook: Anatomy of the PAGE YOUR ORGS PROFILE PICTURE EDIT YOUR PAGE SUGGEST TO FRIENDS
Facebook: Anatomy of the PAGE PEOPLE THAT  “LIKE” YOUR ORG INSIGHTS INTO  HOW YOUR  PAGE IS DOING
Facebook: Anatomy of the PAGE: The Wall
Facebook: Anatomy of the PAGE
Facebook: Anatomy of the PAGE
Facebook: Creating your page
Facebook: Creating your page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: The LINGO ,[object Object],[object Object],[object Object],[object Object]
Facebook: The LINGO ,[object Object],[object Object],[object Object]
Facebook: Recent Changes ,[object Object],[object Object],[object Object]
Facebook: Recent Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Recent Changes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Best in Class
Twitter: What it is ,[object Object],[object Object],[object Object]
Twitter: Why people love it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter: Anatomy of the FEED Strategic Communications © Jeffreys and Ryan
Twitter: Anatomy of the FEED
Twitter: Anatomy of the FEED: Timeline HANDLE REPLY OR“AT”ING SHORT URL RETWEETING
Twitter: Anatomy of the FEED
Twitter: Anatomy of the FEED
Twitter: Anatomy of the FEED
Twitter: Best in Class
Twitter: THE LINGO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter: THE LINGO ,[object Object],[object Object],[object Object],[object Object]
Other great tools ,[object Object],[object Object],[object Object],[object Object]
Other great tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other great tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other great tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other great tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other great tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communicating Strategically ,[object Object],[object Object],[object Object],[object Object],[object Object],14
3 key questions to ask yourself before embarking in social media:  ,[object Object],[object Object],[object Object],14
Is social networking for you?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making Social Networking Work in your Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use social media well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use social media well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use social media well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to promote your page and get followers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cardinal Rules of Creating Content ,[object Object],[object Object],[object Object],[object Object]
Cardinal Rules of Nonprofit Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember... ,[object Object],[object Object],[object Object]
Conclusion...what we learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU AND QUESTIONS!

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Alliance for Nonprofit Excellence Conference 5.2010 Social Media Trainingin

Editor's Notes

  1. Review the companion agenda with the goals on this slide
  2. Group activity–popcorn the ideas, write ideas up on the flipchart
  3. Ask participants: given all the reasons that we just said that PR is crucial, then why don’t we devote more of our time, money and resources to it? Popcorn the ideas–write up on the flipchart
  4. Ask participants: given all the reasons that we just said that PR is crucial, then why don’t we devote more of our time, money and resources to it? Popcorn the ideas–write up on the flipchart
  5. Point: the dv movement has often overlooked the importance of communications to all the other arenas of work we need to do to serve victims
  6. Point: the dv movement has often overlooked the importance of communications to all the other arenas of work we need to do to serve victims
  7. Point: the dv movement has often overlooked the importance of communications to all the other arenas of work we need to do to serve victims
  8. Point: the dv movement has often overlooked the importance of communications to all the other arenas of work we need to do to serve victims
  9. Point: the dv movement has often overlooked the importance of communications to all the other arenas of work we need to do to serve victims
  10. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  11. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  12. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  13. Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  14. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  15. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  16. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  17. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  18. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  19. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  20. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  21. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  22. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  23. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  24. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  25. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  26. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  27. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  28. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  29. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  30. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  31. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  32. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  33. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  34. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  35. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  36. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  37. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  38. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  39. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  40. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  41. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  42. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  43. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  44. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  45. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  46. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  47. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  48. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  49. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  50. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  51. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  52. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  53. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  54. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  55. Number 1 rule: when the media calls, DON”T just start talking, ever!
  56. Number 1 rule: when the media calls, DON”T just start talking, ever!
  57. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  58. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  59. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  60. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  61. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  62. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  63. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  64. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  65. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  66. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications
  67. These are the important points in building a strategic approach to communications within your organization Key point: this takes time. 7 year rule–it takes 5-7 years to institutionalize within an organization the ability to employ a strategic approach to communications