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  1. 1. AFL-CIO Social Media Program January 27, 2010
  2. 2. Social Media: Growing Fast <ul><li>3 out of 4 Americans use social technology </li></ul><ul><li>1 in 3 online Americans post to social networks at least once a week </li></ul><ul><li>Users spend at least 5hrs and 30 min per month on average on social networking sites </li></ul><ul><li>99% of social media users believe organizations should have a presence in social media </li></ul>
  3. 3. Social Media: Growing Fast <ul><li>Social media provides additional platforms to spread your message </li></ul><ul><li>Allows opportunity for instant feedback from your constituents </li></ul><ul><li>Connect with influentials (i.e. bloggers, policymakers, press, advocacy organizers and people with large networks) </li></ul><ul><li>Provides organizing opportunities (see: fundraising for Haiti) </li></ul>
  4. 4. AFL-CIO Social Media Platforms <ul><li>Blog - 100,000+ page views per month </li></ul><ul><ul><li>5-10 posts daily on issues important to working families </li></ul></ul><ul><ul><li>Conversation and feedback occur in the comments </li></ul></ul><ul><ul><li>Cross-posting of blogs across the progressive network </li></ul></ul>
  5. 5. AFL-CIO Social Media Platforms <ul><li>Facebook – 8600+ fans </li></ul><ul><ul><li>Post links to our blogs and other national news articles of interest </li></ul></ul><ul><ul><li>Use Invite feature to spread word about events and campaigns </li></ul></ul><ul><ul><li>Provide space for open discussion. Wall is open so fans can post relevant content of interest to our audience </li></ul></ul><ul><ul><li>Convention- kept audience informed by sharing blogs, videos, photos and other updates; promo live coverage and encouraged comments </li></ul></ul><ul><ul><li>Gained 1300 new fans during our Convention coverage, many of whom shared our content </li></ul></ul>
  6. 6. AFL-CIO Social Media Platforms <ul><li>Twitter – 3700+ followers and we’re following 1000+ </li></ul><ul><li>Followed by reporters from CNN, The Hill , AP, NPR, ABC –reciprocal spreading of content </li></ul><ul><li>Share links to blog posts and other news items </li></ul><ul><li>Spread content of unions/affiliated organizations (retweeting) – we’re listening, not just broadcasting </li></ul><ul><li>Retweet content from our media staff, bloggers, and even Sec-Treas. Shuler which gives us more of an authentic voice </li></ul><ul><li>Live tweeting of events – integrated into blog posts (retweeting) </li></ul><ul><li>Instant feedback from followers </li></ul>
  7. 7. AFL-CIO Social Media Platforms <ul><li>YouTube – 230+ videos; 500+ subscribers to our channel </li></ul><ul><li>Recent additions </li></ul><ul><ul><li>Pres. Trumka’s response to Massachusetts election results – 5300 views </li></ul></ul><ul><ul><li>Clips of President Trumka answering questions during our “Open for Questions on Jobs Crisis” live webcast -2300+ views </li></ul></ul><ul><li>Convention- main speeches and some breakout sessions; delegates sharing thoughts on the agenda and future of labor movement </li></ul>
  8. 8. AFL-CIO Social Media Platforms <ul><li>Flickr – organizers in the field can post and share photos from rallies and other events </li></ul><ul><li>Convention photo galleries each day – easy method of sharing </li></ul>
  9. 9. AFL-CIO Social Media Group <ul><li>Communications staff from unions and affiliated organizations sharing resources, successful social media campaigns, strategies and tools </li></ul><ul><li>One goal is to develop a set of social media training tools that can be used on the state and local level </li></ul><ul><li>Trainings- Social Media 101 and 102 </li></ul>
  10. 10. Trainings <ul><li>Social Media 101 </li></ul><ul><ul><li>Overview – </li></ul></ul><ul><ul><ul><li>Definitions; importance in communications strategy; usage stats </li></ul></ul></ul><ul><ul><ul><li>Questions to consider before making it a part of your communications strategy </li></ul></ul></ul><ul><ul><li>Twitter – </li></ul></ul><ul><ul><ul><li>How to set up a profile and start tweeting </li></ul></ul></ul><ul><ul><ul><li>Finding people to connect with </li></ul></ul></ul><ul><ul><li>Facebook - </li></ul></ul><ul><ul><ul><li>Fan page vs. Group? </li></ul></ul></ul><ul><ul><ul><li>Setting up a fan page </li></ul></ul></ul>
  11. 11. Trainings <ul><li>Social Media 102 </li></ul><ul><ul><li>Twitter – </li></ul></ul><ul><ul><ul><li>Clients you can use to better manage your experience </li></ul></ul></ul><ul><ul><ul><li>Specific ways to build community </li></ul></ul></ul><ul><ul><li>Facebook – </li></ul></ul><ul><ul><ul><li>Applications you can use to create campaigns </li></ul></ul></ul><ul><ul><ul><li>Benefits of advertising on Facebook </li></ul></ul></ul>
  12. 12. Join our Social Media Group <ul><li>Danielle Hatchett </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>