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Fundamentals of Social Media (Part 1)

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A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.

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Fundamentals of Social Media (Part 1)

  1. 1. Fundamentals of Social Media<br />February 10, 2010<br />
  2. 2.
  3. 3. Quick Survey…<br />Do you belong to a social network like Facebook, LinkedIn, MySpace or Twitter?<br />
  4. 4. Quick Survey…<br />Do your friends belong to or use social networks?<br />
  5. 5. Quick Survey…<br />Do you use a social network for business purposes?<br />
  6. 6. Quick Survey…<br />Do you ever use peer reviews before making a purchase?<br />
  7. 7. Quick Survey…<br />Do you just not get this Twitter stuff?<br />
  8. 8. How does Social Media work?<br />Free or low-cost tools that allow<br />people to communicate <br />with each other.<br />
  9. 9. How does Social Media work?<br />Multimedia tools let <br />users tell stories <br />in new ways.<br />
  10. 10. Social Media is Conversation<br />
  11. 11. Social Media lets people connect with each other based on common interests.<br />
  12. 12. Who uses it? <br />73% of online adults are on Facebook<br />51% of online adults post and share content created by themselves<br />19% of online adults use a status updating service<br />- PewInternet.org<br />
  13. 13. Why should I care?<br />93% of Internet users believe all companies should have a social media presence<br />85% of Internet users believe companies should interact with them via social media<br />56% of Internet users feel a stronger connection with companies that reach out to them using social media<br />- Cone Research<br />
  14. 14. Why should I care?<br />Social media is one more way you can create & maintain important relationships & networks.<br />
  15. 15. How can a small business use social media?<br />
  16. 16. Customer Service<br />Real-time alerts Let businesses Publicly Address customer Service issues.<br />
  17. 17. Find New Business<br />Search tools help you<br />expand your network and <br />identify business <br />opportunities.<br />
  18. 18. Free Publicity<br />44% of Twitter users are there to find exclusive offers.<br />70% of Twitter users have participated in a brand-sponsored contest.<br />
  19. 19. A great example…<br />
  20. 20. Breaking down the basic tools<br />
  21. 21. Free<br />Complex social network<br />Over 400,000,000 users world wide<br />
  22. 22. Individuals have profiles<br />Highly-customizable security features<br />
  23. 23. Applications let users customize profiles and share content from other social media sites.<br />
  24. 24. Businesses set up public pages (NOT profiles) to create their communities.<br />
  25. 25. Pages do not have the same privacy restrictions available to profiles.<br />
  26. 26. To set up a page, you must have an individual profile.<br />
  27. 27. A page can have one or multiple administrators.<br />Administrators can edit and publish content on the page.<br />
  28. 28. Add contact info, hours, photos, videos and blogs. Create & market events about your business.<br />
  29. 29. The Insights feature lets businesses monitor statistics about their page.<br />
  30. 30. Questions?<br />
  31. 31. Breaking down the basic tools<br />
  32. 32. Free<br />most popular video site<br />Over 25% of all Google searches end on YouTube<br />
  33. 33. Channels (profiles) and avatars are customizable<br />Users can subscribe to other users’ channels<br />
  34. 34. Upload as many videos (up to 10 minutes long, 2GB in size) as you want.<br />
  35. 35. Videos can be public or private. <br />
  36. 36. Videos don’t always have to look professional<br />
  37. 37. Unlike Facebook, a YouTube account can only have one admin.<br />
  38. 38. Users can track statistics on views, demographics, embeds and geography through the Insights feature.<br />
  39. 39. Integrate content by sharing videos on Facebook<br />
  40. 40. Partners and non-profits can participate in sharing programs to boost views.<br />Visit: www.youtube.com/partners<br />OR<br />Visit: www.youtube.com/nonprofits<br />
  41. 41. Questions?<br />
  42. 42. Breaking down the basic tools<br />
  43. 43. Basic = Free, Pro = $60<br />Users upload photos & short videos<br />
  44. 44. Photos can be organized into sets.<br />Then anyone can share or embed the slideshow on another Web site.<br />
  45. 45. Tagging photos allows Flickr to act like Google search for pictures. <br />
  46. 46. Video uploads are limited to 90 seconds in length and two uploads per month.<br />
  47. 47. Track views for photos and videos on each object’s home page<br />
  48. 48. Questions?<br />
  49. 49. Breaking down the basic tools<br />
  50. 50. Free<br />Part social network, part “microblog”<br />Customizable backgrounds and avatars (profile pics)<br />
  51. 51. What’s a “microblog?”<br />Every post is limited to <br />140 characters… making it a tiny blog, or “microblog.”<br />
  52. 52. You build a network by following other users.<br />By following users, you can see their tweets.<br />
  53. 53. When you follow a user, their Tweets appear on your home page and vice versa.<br />
  54. 54. Communicate with other users within messages by typing @[insert username]. <br />The system alerts the user that you’ve mentioned them.<br />
  55. 55. Use the Direct Message (DM) feature to send a private message. <br />You can only DM someone if they are following you.<br />
  56. 56. Users can make their accounts “private.”<br />This means other users can’t see your Tweets unless you give them access.<br />
  57. 57. Hashtags (#) organize Tweets by topic. <br />Using a hashtag lets users follow live events, find fresh info & discover new people.<br />
  58. 58. Lists let users organize the people they follow via customized categories.<br />Lists can be public or private.<br />
  59. 59. Desktop applications make managing Twitter easy.<br />
  60. 60. Other third-party apps let you shorten and track links; share photos and record videos.<br />
  61. 61. www.search.twitter.com<br />
  62. 62. Advanced Search<br />Find information based on specific words, locations, dates and users.<br />Live search demo<br />
  63. 63. March 9, 2010: <br />Real Estate Workshop<br />www.ljworldstore.com<br />April 29-30: <br />The Free State Social<br />www.freestatesocial.com<br />Discount code: “mashable”<br />
  64. 64. Questions?<br />Next week: <br />Practical examples<br />case studies <br />time management tools<br />

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