1. Social Media Made Simple
Jeff Abramovitz
2Degrees Media Strategies
www.2degreesmedia.com
jeff@2degreesmedia.com/501-766-0522
Facebook.com/2degreesmedia
Twittter/2degreesmedia
27. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)
Authentic
Structure your content so that, over time, it tells a story that aligns with the views
and interests of your target audience in a new and unexpected way. Use research,
observation and direct interaction via social media to establish just what those
views and interests are.
29. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)
ATTENTION
Capture attention with headlines that provoke curiosity and
address the real needs of your target audience. Make sure the
body content delivers on the headline’s promise!
31. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)
AUTHORITY
Aim to become “the likeable expert” by offering relevant,
helpful content that people want to share.
33. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)
ACTION
Elicit response by making offers and including calls to action in
your posts. Directly ask readers to comment, follow you on
Twitter, etc.
35. BLOGGING TIPS
The 5 A’s of Blogging
(from Brian Clark)
ACCELERATION
Build on your success. Think like a media producer and
consistently develop the best content you can. Leverage
platforms like Facebook, but don’t abandon your blog. It’s
important that you retain ownership of your intellectual
property and remain in control of the platform where it is
housed.
37. Email May be limping in
some ways but it
ISN’T dead
3.
38. Email May be limping in
some ways but it
ISN’T dead
Released just last week (early Aug 2011),
the new Pew survey affirms email remains
3. tied with search as the most popular online
activity, with more than 90 percent of
Internet users saying they use email and
more than 61 percent saying they do so on a
daily basis. -- Entrepreneur.com
39. So, make sure you
make Email worth the
effort - GREAT
CONTENT AND
SHAREABLE
41. Some tips for email:
Make “SUBSCRIBE” features easy to
use (most email apps help you
here)
42. Some tips for email:
Make sure you have “calls to action
integrated into your message
43. Some tips for email:
Post Content in the channels where
most of your guests/customers are
located (share, share, share)
44. Some tips for email:
Provide clear options for your
recipients to share this with their
friends and tell them where they
might be able to view the contents
online (archive/blog; website; etc)
45. Some tips for email:
Include a recognizable name and
make your headlines attention
grabbing
46. Some tips for email:
Strongly consider making your
emails opimized for mobile viewing
59. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
60. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
61. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
62. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
63. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile
•
device each day
64. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile
•
device each day
• More than 30 billion pieces of content are shared each day
65. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile
•
device each day
• More than 30 billion pieces of content are shared each day
• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
66. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile
•
device each day
• More than 30 billion pieces of content are shared each day
• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
770 billion page views
• Facebook generates a staggering
per month
67. Facebook.com average user figures and facts:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
15 hours and 33 minutes
• Average user spends an average on Facebook per
month
• Average user visits the site 40 times per month
• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80
community pages, groups and events • Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile
•
device each day
• More than 30 billion pieces of content are shared each day
• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
770 billion page views
• Facebook generates a staggering
per month
*** from The 2011 Facebook Statistics
70. What’s the difference between a Facebook page and Group?
ou p?
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71. Check out the Science of Facebook
Marketing by Dan Zarrella
http://www.slideshare.net/HubSpot/
science-of-facebook-marketing-by-
dan-zarrella
72. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
80. “More and more, I am
transitioning in my thinking of
Twitter as a social network, and
more as an information network.
Twitter, in fact, calls itself a real-
time information network that
connects you to the latest
information about what you find
interesting.”
Paul Chaney
95. Check out a great Twitter informational
slideshow from Brandon Marketing:
http://www.slideshare.net/
RitchBrandonmt/twitter-indepth-
introduction-for-business?
from=ss_embed
96. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
104. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
105. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
✴ Addictomatic
106. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
✴ Addictomatic
✴ Time:
107. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
✴ Addictomatic
✴ Time:
✴ 15 min 2x/day at least 3x week
108. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
✴ Addictomatic
✴ Time:
✴ 15 min 2x/day at least 3x week
✴ Talk
109. Some General Thoughts:
✴ Tools:
✴ Google Alerts
✴ Google Reader
✴ Twitter Search
✴ Social Mention
✴ Addictomatic
✴ Time:
✴ 15 min 2x/day at least 3x week
✴ Talk
✴ Comment/like/follow/reply/
communicate
116. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn
YouTube,
et al
117. VIDEO AND IMAGE SHARING
Some general thoughts - Video:
• Video is the most shared content on the web
• doesn’t have to be professional but needs to
match your brand
• Mix in video on blogs, FB, Twitter (via TwitVid)
and sometimes, try your own (newsletter, FB
page update, etc.)--it gives a face to your
minsitry
• There are many simple editing packages or
apps available. Don’t spend inordinate
amount of time editing.
118. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn
YouTube,
et al
120. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn
YouTube,
et al
Google+
122. BOTH OF THESE WILL
CONTINUE TO BE A
GROWING FORCE IN THE
SOCIAL MEDIA REALM
123.
124. Ministry Selling Products/ Expertise/
Events Local
focus --> Niche
BLOGS
Pages Pages Pages
FACEBOOK
Groups Groups Groups
TWITTER
LinkedIn
Esp if you use Esp if you use Esp if you use
Google + other Google appsl other Google appsl other Google appsl
Webinar/
Podcasts
Email
138. WHAT’S ONE THING YOU
TOOK AWAY FROM
TODAY THAT YOU
COULD DO TOMORROW
(EVEN WITH A LITTLE
HELP)?
139. ONLINE WEBINAR
SERIES
MID OCTOBER 2011
(MAKE SURE YOU HAVE SIGNED
THE SHEET TO BE CONTACTED
IF INTERESTED IN HEARING
MORE)
140. ★ SOCIAL MEDIA COACHING
PERSONAL HELP (AUTHORS/BLOGGERS/ETC)
★ SOCIAL MEDIA STRATEGY
HELP DEVELOP ORGANIZATIONAL STRATEGY
★ SOCIAL MEDIA EXECUTION
HELP DEVELOP AND EXECUTE CAMPAIGNS
AND TACTICAL STRATEGY
141. JEFF ABRAMOVITZ
2DEGREES MEDIA
501-766-0522
JEFF@2DEGREESMEDIA.COM
WWW.2DEGREESMEDIA
FACEBOOK/2DEGREESMEDIA
TWITTER/2DEGREESMEDIA
Whatever you do online needs to be relevant, real and relational. It doesn’t always have to be stirring or newsy but it needs to engage others as much as possible. Even if it’s just sharing what you’re doing. Which is better “I just had a cup of coffee” or “Had a great cup of coffee at Starbucks with my friend, Leary, whom I haven’t seen forever”? \n
Whatever you do online needs to be relevant, real and relational. It doesn’t always have to be stirring or newsy but it needs to engage others as much as possible. Even if it’s just sharing what you’re doing. Which is better “I just had a cup of coffee” or “Had a great cup of coffee at Starbucks with my friend, Leary, whom I haven’t seen forever”? \n
Whatever you do online needs to be relevant, real and relational. It doesn’t always have to be stirring or newsy but it needs to engage others as much as possible. Even if it’s just sharing what you’re doing. Which is better “I just had a cup of coffee” or “Had a great cup of coffee at Starbucks with my friend, Leary, whom I haven’t seen forever”? \n