Quick Recipes for Social Media

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DJ Chuang presentation to California Baptist University class - June 16, 2014

Published in: Social Media, Technology

Quick Recipes for Social Media

  1. 1. Quick  Recipes  for  Social  Media   DJ  Chuang   @djchuang  |  djchuang.com   .BIBLE  Registry  @  BibleTLD.org   Social  Media  Church  @  SocialMediaChurch.net  
  2. 2.  Social  media  is  about  people,  not  technology.  
  3. 3. Understand  the  Online  Context   •  Instant   •  Public   •  Global   •  Permanent  
  4. 4. Choosing  a  Recipe   •  Who  do  you  want  to  connect  with?   •  How  will  you  connect:  channel?  voice?  topics? content?  frequency?   •  How  much  Pme  for  social  media?   •  How  will  you  know  if  it’s  working  -­‐  your  goals?  
  5. 5. Facebook   •  Profile  –  best  for  individual  to  connect  with  family  &  friends   •  Group  –  best  for  discussions  with  a  small  group  or  team   •  Page  –  best  for  organizaPonal  or  brand  presence   •  photos  &  text  that  trigger  social  acPons     (like,  share,  comment)  
  6. 6. Facebook   facebook.com/djchuang   •  Browse  other  Pmelines   to  like  /  comment  / share   •  Connect  with  church   groups   •  5-­‐10  status  updates  /wk   •  10-­‐15  minutes/day   Voice:  casual  -­‐  be  personable,  real,  and  friendly  
  7. 7. Twi`er   •  140-­‐character  status   update   •  “Share  ideas  and  info   instantly”   •  Great  for  listening  in  on   public  cha`er   •  Use  hashtag  to  monitor   topics  or  events   •  Contact  brands  for   customer  service   @djchuang   •  Quick  quesPon/answer   •  Share  links  &  quotes   •  MenPon  people  I  meet   •  Schedule  tweets  in   advance  using   Hootsuite  or  Buffer   •  3-­‐6  tweets  a  day   •  10-­‐15  minutes/day   Voice:  public  -­‐  be  wi`y,  informed,  business  casual  
  8. 8. Google+   •  Status  updates  with   text,  links,  images,  and/ or  videos   –  Searchable   –  Share  with  select  circles   •  CommuniPes   •  Google+  Hangout     –  Video  chat  for  up  to  10   –  Hangout  on  Air  for  100s   •  Livestreamed   •  Recorded  automaPcally   +DJ  Chuang   •  Share  an  occasional  link   •  Browse  communiPes   and  select  circles   •  Browse  once  a  week   •  10-­‐15  minutes/week   Voice:  stay  in  context  –  be  passionate,  generous  
  9. 9. Linkedin   •  Social  network  for   professionals  to   connect  for:   –  Resume   –  Jobs   –  ConsulPng   –  RecommendaPons   –  Referrals   Voice:  professional  business  sekng  
  10. 10. Instagram   •  Mobile  sharing  for   photos  and  videos   •  Filters   •  Crop,  Zoom,  Rotate   •  Like  /  Comment  /   Follow   •  Connect  to  share  on   Facebook,  Twi`er,   Tumblr   instagr.am/djchuang   •  Share  photos  of   surprising  things  I  want   to  remember   •  “A  day  in  the  life”     •  2-­‐3  photos/  week   Voice:  let  your  creaPvity  shine  
  11. 11. Pinterest   •  Photo  sharing,  bullePn-­‐ board  style   •  Most  popular  with   women  for  design,   fashion,  arts  &  crans   •  Good  for  recipes  &   shopping  too   pinterest.com/djchuang   •  Visually  share  my   interests:   –  ideas   –  Infographics   –  social  media  art   –  ex-­‐churches   –  new  gTLDs   Voice:  collector’s  choice  
  12. 12. Choosing  a  Recipe   •  Who  do  you  want  to  connect  with?   •  How  will  you  connect:  channel?  voice?  topics? content?  frequency?   •  How  much  Pme  for  social  media?   •  How  will  you  know  if  it’s  working  -­‐  your  goals?  
  13. 13. DJ  Chuang   email:    djchuang@gmail.com   phone:    949-­‐243-­‐7260   twi`er:    @djchuang   web:    djchuang.com   podcast:  socialmediachurch.net  

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