Social Media forLibraries:What, Why &How?Sophie BrookoverProgram Coordinator &Social Media ManagerLibraryLinkNJ
Who Am I?            •   Self-taught, always                learning social media                fangirl            •   On...
Where You Can Find MeCurating LibraryLinkNJs Facebook Page:https://www.facebook.com/LibraryLinkNJTweeting on behalf of Lib...
ObjectivesThis afternoon, youll learn:•   What tools like Twitter, Facebook and    Pinterest offer libraries.•   How to us...
Social Media: What?
Social Media: Why? Networks -- of information  and people -- are diffuse. Social media brings them      closer together.
Social Media: Why?• Connects people with people    (customers, colleagues, vendors,    friends) far away;•    Lets your pe...
Facebook: How?Examples of great library FBs:• LibraryLinkNJ :-)• Avalon Free Public Library• Atlantic County Library Syste...
Facebook: How?Examples of great NON-library FBs:•   Pop Culture Happy Hour•   Celebrity Gossip, Academic-Style•   Gretchen...
How To Run A Great FB Page(An Incomplete List)• A Page is not an Account• Distribute Page Administrator    responsibilitie...
How to Run a Great FB Page(An Incomplete List)•   Post often•   Sign your posts•   Like, Comment & Share•   Listen to your...
Twitter: Who?    Great Library & Librarian Twitter                Accounts:•   Pratt Library -- @prattlibrary•   Newark Pu...
Twitter = Useful & Timely
Twitter = Real People, RealConversations
Twitter = Really Smart CocktailParty
Twitter: Who?Great Non-Library Twitter Accounts:•   Fresh Air -- @nprfreshair•   Maria Popova -- @brainpicker•   Americas ...
Consider: Voice & Purpose
How To Be A Good Tweep•    Follow widely•   Share often•   Its a cocktail party, not a bullhorn
How To Be a Good Tweep•Be gracious• Be warm, clear & real• Use & participate in relevant hashtag conversations
Pinterest: A Virtual Pinboard"Pinterest lets you organize and share  all the beautiful things you find on the  web."      ...
Pinterest: Why?•We like to organize the shiny, pretty    things!•    Showcase photos of programs,     crafts, storytimes, ...
Pinterest: Who (and How)•   Kiera Parrotts Storytime Resources & Ideas•   Random House Publishings Adventures at    SXSW• ...
Doing Pinterest Well•••    Follow widely    Pin & repin often (under    Copyright & Fair Use)•   Post your pins to Twitter
Doing Pinterest Well•••     Use relevant hashtags     Comment often &    intelligently•    Dont get sucked into the    Rab...
The Big PointDone well, a social media presence on ANY platform can help you:•   Tell your librarys story•   Tell your com...
Find this Presentation!http://www.slideshare.net/sophiebiblio                  OR         http://dft.ba/-2FDU
Need me? Reach me!          Sophie BrookoverProgram Coordinator & Social Media Manager              LibraryLinkNJ        s...
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Social Media For Libraries - What, Why & How

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You may have heard that Twitter, Facebook, and other sites like LinkedIn, Tumblr or Pinterest are great tools for getting the library’s message out to your patrons and stakeholders. This is true, but these tools are even more useful and powerful when you think of them as ways to build relationships with members of your community.
Learn what each of these tools has to offer and how you can use them to build relationships through social media outreach, reference, networking, reader’s advisory and more!

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Social Media For Libraries - What, Why & How

  1. 1. Social Media forLibraries:What, Why &How?Sophie BrookoverProgram Coordinator &Social Media ManagerLibraryLinkNJ
  2. 2. Who Am I? • Self-taught, always learning social media fangirl • On Twitter & FB since 2007 • Focus on: librarianship, literature, parenting, youth advocacy, pop culture
  3. 3. Where You Can Find MeCurating LibraryLinkNJs Facebook Page:https://www.facebook.com/LibraryLinkNJTweeting on behalf of LibraryLinkNJ:@librarylinknj
  4. 4. ObjectivesThis afternoon, youll learn:• What tools like Twitter, Facebook and Pinterest offer libraries.• How to use these tools to build relationships with colleagues and your community through social media outreach, reference, networking, reader’s advisory and more!
  5. 5. Social Media: What?
  6. 6. Social Media: Why? Networks -- of information and people -- are diffuse. Social media brings them closer together.
  7. 7. Social Media: Why?• Connects people with people (customers, colleagues, vendors, friends) far away;• Lets your people connect with others people;• Provides an opportunity to talk, but more important to listen.
  8. 8. Facebook: How?Examples of great library FBs:• LibraryLinkNJ :-)• Avalon Free Public Library• Atlantic County Library System• Hillsdale Public Library• Vineland Public Library
  9. 9. Facebook: How?Examples of great NON-library FBs:• Pop Culture Happy Hour• Celebrity Gossip, Academic-Style• Gretchen Rubin
  10. 10. How To Run A Great FB Page(An Incomplete List)• A Page is not an Account• Distribute Page Administrator responsibilities (but not too widely!)• Choose great profile & cover photos• Develop a clear, warm voice
  11. 11. How to Run a Great FB Page(An Incomplete List)• Post often• Sign your posts• Like, Comment & Share• Listen to your fans (and critics)!
  12. 12. Twitter: Who? Great Library & Librarian Twitter Accounts:• Pratt Library -- @prattlibrary• Newark Public Library -- @newarklibrary• Library As Art Incubator -- @iartlibraries• Sue Polanka -- @spolanka• Buffy Hamilton -- @buffyjhamilton• ALA Learning Roundtable -- @ALALearning
  13. 13. Twitter = Useful & Timely
  14. 14. Twitter = Real People, RealConversations
  15. 15. Twitter = Really Smart CocktailParty
  16. 16. Twitter: Who?Great Non-Library Twitter Accounts:• Fresh Air -- @nprfreshair• Maria Popova -- @brainpicker• Americas Test Kitchen -- @testkitchen• Adam Sternbergh -- @sternbergh• Anne Helen Peterson -- @annehelen• Buzz Bissinger -- @buzzbissinger (controversial, but what a VOICE!)
  17. 17. Consider: Voice & Purpose
  18. 18. How To Be A Good Tweep• Follow widely• Share often• Its a cocktail party, not a bullhorn
  19. 19. How To Be a Good Tweep•Be gracious• Be warm, clear & real• Use & participate in relevant hashtag conversations
  20. 20. Pinterest: A Virtual Pinboard"Pinterest lets you organize and share all the beautiful things you find on the web." -- http://pinterest.com/about/
  21. 21. Pinterest: Why?•We like to organize the shiny, pretty things!• Showcase photos of programs, crafts, storytimes, events, new materials• Collaborate with colleagues & community members
  22. 22. Pinterest: Who (and How)• Kiera Parrotts Storytime Resources & Ideas• Random House Publishings Adventures at SXSW• Creekside Learnings Collaborative Hands- On History Board
  23. 23. Doing Pinterest Well••• Follow widely Pin & repin often (under Copyright & Fair Use)• Post your pins to Twitter
  24. 24. Doing Pinterest Well••• Use relevant hashtags Comment often & intelligently• Dont get sucked into the Rabbit Hole! Budget your time!
  25. 25. The Big PointDone well, a social media presence on ANY platform can help you:• Tell your librarys story• Tell your communitys stories• Connect with your community in a new way• Put a warm, human face on your library• Form an integral part of your librarys advocacy strategy
  26. 26. Find this Presentation!http://www.slideshare.net/sophiebiblio OR http://dft.ba/-2FDU
  27. 27. Need me? Reach me! Sophie BrookoverProgram Coordinator & Social Media Manager LibraryLinkNJ sbrookover@librarylinknj.org Twitter: @librarylinknj Facebook: https://www.facebook.com/LibraryLinkNJ

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