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Social and Electronic Media Concepts for our Camps National Christian Camping Workshop September 11, 2013 Presented by: Dennis Washington President, Cross Digital
Social & Electronic Media Your Website - The Digital Hub
Social & Electronic Media Why Social Media is Important 1.2 billion people worldwide have internet access on their phones.
Social & Electronic Media What Worries You About Social Media? 1.  What people might say about you 2.  Don’t know how to use it 3.  Don’t have time to manage it
Social & Electronic Media Social Media is Useful People are always going to talk about you. Don’t ignore them -- join in the conversation. Make time to engage your campers and staff.
Social & Electronic Media Three Keys to Success •  Embrace It •  Have a Conversation •  Call to Action
Social & Electronic Media Three Keys to Success > Embrace It Example: •  Fail: Songwriters, musicians sue over illegal downloads •  Success: Music artists share music for free online Lesson Learned: •  Social media useful at creating lots of positive buzz.
Social & Electronic Media Three Keys to Success > Conversation Have a Conversation: •  Social media is not a megaphone. •  You Must Talk AND Listen. Lessons Learned: •  Start the conversation. •  Don’t wait for negative comments to use it. •  Don’t delete negative comments -- answer them. •  Engage your campers and staff frequently.
Social & Electronic Media Three Keys to Success > Call to Action Growth Strategy: Ask people to do something for you. •  Visit your website •  Sign up for email newsletters •  Share or comment on Facebook •  Retweet a post on Twitter Lesson Learned: •  Your fans WANT to hear from you. •  Your fans WANT to help you spread the good news.
Social & Electronic Media Your Website - The Digital Hub
Social & Electronic Media Your Website - The Digital Hub
Social & Electronic Media Social Media Checklist Blog •  Update at least once a week •  Write compelling headlines: •  (how-to, 5 things to bring, etc.) •  Include one picture or graphic with every blog post •  Share every new blog post across all social networks, with a link back to the blog post
Social & Electronic Media Social Media Checklist YouTube •  Upload a new video at least once a week •  Create useful videos that help people •  how-to videos •  answers to frequently asked questions •  Reply to emails by recording the answer on your webcam or smartphone, upload it to YouTube, then reply to the email with a the link to the video •  Keep the videos simple
Social & Electronic Media Social Media Checklist Google+ •  Connect your Google+ profile to your YouTube channel •  Connect your Google+ business page to your business YouTube channel •  Add people to your circles •  Share content as often as possible each day (content you produce and great content you discover) •  Consider using a Google Hangout for your next webinar
Social & Electronic Media Social Media Checklist Facebook •  Share something at least once a week •  Post photos rather than links. Put links in description of the photo •  Keep your posts short. 1-2 sentences plus a link •  Encourage Facebook page fans to do something, such as share your page, like your photo, or leave comments •  Ask questions. •  Consider paid ads and sponsored posts
Social & Electronic Media Social Media Checklist Twitter •  Tweet often •  Repeat tweets at different times of the day •  Use hashtags •  Follow people you want following you •  Post links to great content you produce or discover •  Be useful
Social & Electronic Media Social Media Checklist Pinterest •  Pin photos from your blog with links back to the blog •  Create boards using keywords important to your camp •  Search and pin content from other Pinterest users
Social & Electronic Media Social Media Checklist Instagram •  Post photos of people using or enjoying your camp •  Use hashtags •  Follow people important to you •  Tag them in relevant posts •  Have fun!
Social & Electronic Media Social Media Checklist Analytics •  See which blog posts are getting the most traffic •  Consider more posts on that topic •  Referral traffic •  Which social media platform is sending the most users to your website? Focus more on that platform •  Use Facebook Insights to see which Facebook posts had the highest engagement, then create more posts similar to that topic
Social & Electronic Media The Big Picture Social Media is just another way to connect with our friends. Social Media is ONE tool, not THE only tool. The goal? Get people to visit your website.
Social & Electronic Media Questions? crossdig.com/nacc dennis@crossdig.com

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Social and electronic media concepts

  • 1. Social and Electronic Media Concepts for our Camps National Christian Camping Workshop September 11, 2013 Presented by: Dennis Washington President, Cross Digital
  • 2. Social & Electronic Media Your Website - The Digital Hub
  • 3. Social & Electronic Media Why Social Media is Important 1.2 billion people worldwide have internet access on their phones.
  • 4. Social & Electronic Media What Worries You About Social Media? 1.  What people might say about you 2.  Don’t know how to use it 3.  Don’t have time to manage it
  • 5. Social & Electronic Media Social Media is Useful People are always going to talk about you. Don’t ignore them -- join in the conversation. Make time to engage your campers and staff.
  • 6. Social & Electronic Media Three Keys to Success •  Embrace It •  Have a Conversation •  Call to Action
  • 7. Social & Electronic Media Three Keys to Success > Embrace It Example: •  Fail: Songwriters, musicians sue over illegal downloads •  Success: Music artists share music for free online Lesson Learned: •  Social media useful at creating lots of positive buzz.
  • 8. Social & Electronic Media Three Keys to Success > Conversation Have a Conversation: •  Social media is not a megaphone. •  You Must Talk AND Listen. Lessons Learned: •  Start the conversation. •  Don’t wait for negative comments to use it. •  Don’t delete negative comments -- answer them. •  Engage your campers and staff frequently.
  • 9. Social & Electronic Media Three Keys to Success > Call to Action Growth Strategy: Ask people to do something for you. •  Visit your website •  Sign up for email newsletters •  Share or comment on Facebook •  Retweet a post on Twitter Lesson Learned: •  Your fans WANT to hear from you. •  Your fans WANT to help you spread the good news.
  • 10. Social & Electronic Media Your Website - The Digital Hub
  • 11. Social & Electronic Media Your Website - The Digital Hub
  • 12. Social & Electronic Media Social Media Checklist Blog •  Update at least once a week •  Write compelling headlines: •  (how-to, 5 things to bring, etc.) •  Include one picture or graphic with every blog post •  Share every new blog post across all social networks, with a link back to the blog post
  • 13. Social & Electronic Media Social Media Checklist YouTube •  Upload a new video at least once a week •  Create useful videos that help people •  how-to videos •  answers to frequently asked questions •  Reply to emails by recording the answer on your webcam or smartphone, upload it to YouTube, then reply to the email with a the link to the video •  Keep the videos simple
  • 14. Social & Electronic Media Social Media Checklist Google+ •  Connect your Google+ profile to your YouTube channel •  Connect your Google+ business page to your business YouTube channel •  Add people to your circles •  Share content as often as possible each day (content you produce and great content you discover) •  Consider using a Google Hangout for your next webinar
  • 15. Social & Electronic Media Social Media Checklist Facebook •  Share something at least once a week •  Post photos rather than links. Put links in description of the photo •  Keep your posts short. 1-2 sentences plus a link •  Encourage Facebook page fans to do something, such as share your page, like your photo, or leave comments •  Ask questions. •  Consider paid ads and sponsored posts
  • 16. Social & Electronic Media Social Media Checklist Twitter •  Tweet often •  Repeat tweets at different times of the day •  Use hashtags •  Follow people you want following you •  Post links to great content you produce or discover •  Be useful
  • 17. Social & Electronic Media Social Media Checklist Pinterest •  Pin photos from your blog with links back to the blog •  Create boards using keywords important to your camp •  Search and pin content from other Pinterest users
  • 18. Social & Electronic Media Social Media Checklist Instagram •  Post photos of people using or enjoying your camp •  Use hashtags •  Follow people important to you •  Tag them in relevant posts •  Have fun!
  • 19. Social & Electronic Media Social Media Checklist Analytics •  See which blog posts are getting the most traffic •  Consider more posts on that topic •  Referral traffic •  Which social media platform is sending the most users to your website? Focus more on that platform •  Use Facebook Insights to see which Facebook posts had the highest engagement, then create more posts similar to that topic
  • 20. Social & Electronic Media The Big Picture Social Media is just another way to connect with our friends. Social Media is ONE tool, not THE only tool. The goal? Get people to visit your website.
  • 21. Social & Electronic Media Questions? crossdig.com/nacc dennis@crossdig.com