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Social Media and the
 Internet Evolution
 Understanding the Web 2.0




                  Karlton Utter

                 @karltonutter
What is Web 2.0?
What has changed?




       YOU ARE THE NEWS

   THE NEWS COMES TO YOU

       FULLY INTERACTIVE
Social media and the internet evolution
Social media and the internet evolution
People on Facebook

• More than 900 million active users (50% of the
  entire internet)

• 50% active users post on a daily basis

• Average user has 130 friends

• People spend over 700 billion minutes per month
  on Facebook
Activity on Facebook

• There are over 900 million objects that people
  interact with (pages, groups, events and
  community pages)
• Average user is connected to 80 community
  pages, groups and events
• Average user creates 90 pieces of content each
  month
• More than 30 billion pieces of content (web
  links, news stories, blog posts, notes, photo
  albums, etc.) shared each month.
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Social media and the internet evolution

  • 1. Social Media and the Internet Evolution Understanding the Web 2.0 Karlton Utter @karltonutter
  • 2. What is Web 2.0? What has changed? YOU ARE THE NEWS THE NEWS COMES TO YOU FULLY INTERACTIVE
  • 5. People on Facebook • More than 900 million active users (50% of the entire internet) • 50% active users post on a daily basis • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook
  • 6. Activity on Facebook • There are over 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  • 7. Mobile There are more than 200 million active users currently accessing Facebook through their mobile devices. Facebook applications are available for Blackberry, Iphone, and Droid - Fully Integrated with smart phones
  • 8. Why Use Facebook? • Ability to interact with "friends" • Share photos/save photos • Share links to articles or videos • Birthday reminders • Groups - closed and open • Business Pages • Gaming Communities (Farmville, Mafia Wars, Etc.) • Set a username for your profile www.facebook.com/username • Become part of a network (under settings/accounts)
  • 16. Why Twitter? Twitter users are far more likely to follow Brands/ Companies than social networkers in general. Twitter users frequently exchange information about products and services. 25% of active Twitter users follow and interact with companies, brands or products on social networks. Awareness of Twitter has exploded over the past twelve months. The percentage of Americans who are familiar with Twitter has surged from 5% in 2008 to 87% in 2011. Twitter is a natural “companion medium” to other media channels — in particular, as an accompaniment to live TV.
  • 18. Instant Sharing 37% of users tweet with their smart phone That means that you can instantly tweet about their experience with a business.
  • 19. Why Twitter?  100+ Million Active User Accounts  50 Million DAILY active Users  Average of 200 Million Tweets Per Day  460,000 New Accounts Every Day  Shared Common interests  Breaking News, Updates  Microblogging (tweets) - you are the news  140 Characters or less  Business Networking (Local Tweet Ups)  Streamlining your news channels  Popular Topics (follow conversations on topics or become involved)  # = hashtag  Direct Messaging  @mentions  Make connections outside your sphere of influence  Search.twitter.com
  • 24. 50 Million User Accounts • Business Only Sphere of Influence • Replaces Face to Face Business Groups • Blogging • Network with Professionals • Build Referrals
  • 26. Making it Easy • Tweetdeck – Free, unlimited accounts, free download on smart phone • Hootsuite – 5 free accounts or $5.99 /month for PRO version
  • 29.  #3 Visited Website (after Google & FB)  Create your own page  Easy to upload and tag  Cloud saving for all your videos  FLIP Video, Webcam, Smart Phone  Interacts with all Social Media Sites  SEO and Viral Opportunities PEOPLE ARE TWICE AS LIKELY TO CLICK ON VIDEO IN SEARCH ENGINES
  • 36. Photo Sharing Sites • Flickr • Photobucket • Pinterest • Picasa • Instagram
  • 40. Check-Ins Facebook Twitter
  • 41. Blogging • Wordpress.com – free, difficult to setup, easy to maintain, various themes • Wordpress.org – needs web hosting, under $10 a month, great SEO • Google Blogger – free, easy to set up, easy to maintain, looks like a website, easy to attach a url
  • 44. Everything is Free • Maps (Walkaround Jack) • Blogger • Analytics • News (local settings to share on social media) • Alerts • Calendar (Public, Shared, or Private) • Docs • Gmail • Google Plus
  • 47. Social Media Etiquette Fill out your online profiles completely with information about you and your business. Use your real name and your own photo. Use a different profile or account for your personal connections. Business and pleasure do not mix in this medium. Create a section on your main profile detailing who you are seeking to befriend and ask that visitors abide by that information.
  • 48. Social Media Etiquette Offer information of value. Don't talk just about yourself and your company. Don't approach strangers and ask them to be friends with you just so you can then try to sell them on your products or services. No Spam or auto direct messages. Pick a screen name that represents you and your company well. Don't send out requests for invitations to play games or other timewasters for those using the site.
  • 49. Social Media Etiquette Don't put anything on the Internet that you don't want your current boss, future boss, current client or potential clients to read. Check out the people who want to follow you or be your friend. If someone does not want to be your friend, accept their decision gracefully. Never post when you're overly-tired, jet lagged, intoxicated, angry or upset. Always check grammar and spelling before you send postings.
  • 50. Social Media Etiquette Always give more than you receive = good relevant news or postings. If people aren't commenting, they aren't interested. Listen and read twice as much as you post Don't become white noise
  • 51. Questions? • Twitter - @karltonutter • Visit www.karltonutter.com • Email – karlton@kuttertech.com • Call – 908-797-6650