Social Media and the Internet Evolution Understanding the Web 2.0 Karlton Utter @karltonutter
What is Web 2.0?What has changed? YOU ARE THE NEWS THE NEWS COMES TO YOU FULLY INTERACTIVE
People on Facebook• More than 900 million active users (50% of the entire internet)• 50% active users post on a daily basis• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook
Activity on Facebook• There are over 900 million objects that people interact with (pages, groups, events and community pages)• Average user is connected to 80 community pages, groups and events• Average user creates 90 pieces of content each month• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Mobile There are more than 200 million active users currently accessing Facebook through their mobile devices. Facebook applications are available for Blackberry, Iphone, and Droid - Fully Integrated with smart phones
Why Use Facebook?• Ability to interact with "friends"• Share photos/save photos• Share links to articles or videos• Birthday reminders• Groups - closed and open• Business Pages• Gaming Communities (Farmville, Mafia Wars, Etc.)• Set a username for your profile www.facebook.com/username• Become part of a network (under settings/accounts)
Why Twitter? Twitter users are far more likely to follow Brands/ Companies than social networkers in general. Twitter users frequently exchange information about products and services. 25% of active Twitter users follow and interact with companies, brands or products on social networks. Awareness of Twitter has exploded over the past twelve months. The percentage of Americans who are familiar with Twitter has surged from 5% in 2008 to 87% in 2011. Twitteris a natural “companion medium” to other media channels — in particular, as an accompaniment to live TV.
Instant Sharing37% of users tweet with their smart phone That means that you can instantly tweet about their experience with a business.
Why Twitter? 100+ Million Active User Accounts 50 Million DAILY active Users Average of 200 Million Tweets Per Day 460,000 New Accounts Every Day Shared Common interests Breaking News, Updates Microblogging (tweets) - you are the news 140 Characters or less Business Networking (Local Tweet Ups) Streamlining your news channels Popular Topics (follow conversations on topics or become involved) # = hashtag Direct Messaging @mentions Make connections outside your sphere of influence Search.twitter.com
• 50 Million User Accounts• Business Only Sphere of Influence• Replaces Face to Face Business Groups• Blogging• Network with Professionals• Build Referrals
Making it Easy• Tweetdeck – Free, unlimited accounts, free download on smart phone• Hootsuite – 5 free accounts or $5.99 /month for PRO version
#3 Visited Website (after Google & FB) Create your own page Easy to upload and tag Cloud saving for all your videos FLIP Video, Webcam, Smart Phone Interacts with all Social Media Sites SEO and Viral Opportunities PEOPLE ARE TWICE AS LIKELY TO CLICK ON VIDEO IN SEARCH ENGINES
Blogging• Wordpress.com – free, difficult to setup, easy to maintain, various themes• Wordpress.org – needs web hosting, under $10 a month, great SEO• Google Blogger – free, easy to set up, easy to maintain, looks like a website, easy to attach a url
Social Media EtiquetteFill out your online profiles completely with informationabout you and your business. Use your real name and yourown photo.Use a different profile or account for your personalconnections. Business and pleasure do not mix in thismedium.Create a section on your main profile detailing who you areseeking to befriend and ask that visitors abide by thatinformation.
Social Media EtiquetteOffer information of value. Dont talk just about yourself andyour company.Dont approach strangers and ask them to be friends withyou just so you can then try to sell them on your productsor services. No Spam or auto direct messages.Pick a screen name that represents you and your companywell.Dont send out requests for invitations to play games orother timewasters for those using the site.
Social Media EtiquetteDont put anything on the Internet that you dont want yourcurrent boss, future boss, current client or potential clientsto read.Check out the people who want to follow you or be yourfriend.If someone does not want to be your friend, accept theirdecision gracefully.Never post when youre overly-tired, jetlagged, intoxicated, angry or upset.Always check grammar and spelling before you sendpostings.
Social Media EtiquetteAlways give more than you receive = goodrelevant news or postings. If people arent commenting, they arent interested.Listen and read twice as much as you post Dont become white noise