2. Jim Richardson
Jim Richardson coordinated “Follow a Museum” day in 2010
to raise awareness of museums in social media

3.  Focus on one social media platform at a time
 Three things to consider:
1. What the social media is trying to accomplish
2. Who the audience will be
3. If the platform will allow the museum to achieve
its goals

4.  First museum on Flickr
 Flickr, Twitter, Facebook, Google+

5.  Goal to online presence is to be
“where the audience is already living”
Susan Spero
 Tech-savvy curators promote a user-
friendly environment

6.  “Museums are media producers.”
Jasper Visser
 Use the conversion rate idea:
• Compel the audience to familiarize
themselves with museum social media

7.  Social media can help museums create connections
 Social media can be described as an education
department
 Use Twittercruiting to invite scientists and interns to
join museum
“Organizations run more effectively and efficiently when
they embrace technology”
Colleen

8.  Have policy in place to minimize and resolve
incidents
 Webmaster reserves the right to remove some or
all posts
 Policy is a living document
 Setup methods to measure how good the social
media tools are doing

9.  Powerhouse museum – serves as example for
others to setup their own guidelines
 Online policy database by Chris Bourdeaux

10.  Boudreaux, C. (2012). Social Media Governance. Retrieved from http://socialmediagovernance.com/policies.php?f=5
 Dilenschneider, C. (2010, August 2). Museums and Cultural Nonprofits: Social Media Doesn't Belong to the
Marketing Department. Retrieved from http://colleendilen.com/2010/08/02/museums-social- media-doesnt-belong-to-
the-marketing-department/
 Jasper, V. (2011, May 29). The Museum of the Future: Integrated Media Strategies for Museums. Retrieved from
http://themuseumofthefuture.com/2011/05/29/integrated-media-strategies-for-museums/
 Richardson, J. (2011, September 26). Creating Social Media Guidelines for a Museum. Retrieved from
http://www.museumnext.org/2010/blog/creating_social_media_guidelines_for_a_museum
 Richardson, J. (2011, August 17). Developing a Social Media Strategy. Retrieved from
http://www.museumnext.org/2010/blog/developing-a-social-media-strategy
 Richardson, J. (2010). Follow a Museum Day. Retrieved from http://www.followamuseum.com/
 Spero, S. (2009, August 30). Morning Coffe and On-line Metrics. Retrieved from
http://westmuse.wordpress.com/2009/08/30/morning-coffee-and-on-line-metrics/
 Van Over, G. (2012, May). Develop Social-Media Policy – Adhere to These Guidelines to Avoid Certain Online
Pitfalls. WARDSAUTO DealerBusiness.