Social media eimear mcnally


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This is a presentation prepared for a training weekend- "Social Media and Development Education" which was part of a HETAC module run by Cork Institute of Technology called "Arts, Participation and Development"

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  • Mediaset , also controlled by Silvio Berlusconi's Fininvest, owns 3 out of 7 national TV channels in Italy. Mr Berlusconi in his function of prime minister also exerts great influence over 3 more channels ( RAI -owned), thus directly or indirectly controlling almost 90% of Italy's mass media. Rupert Murdoch , the media magnate, a part of News Corp., also owns British News of the World , The Sun , The Times , and The Sunday Times , as well as the Sky Television network, which merged with British Satellite Broadcasting to form BSkyB , and SKY Italia ; in the US, he owns the Fox Networks and the New York Post . Since 2003, he also owns 34% of DirecTV Group (formerly Hughes Electronics ), operator of the largest American satellite TV system, DirecTV , and Intermix Media (creators of since 2005. See also Murdoch Newspaper List . Globally, large media conglomerates include, National Amusements , Viacom , CBS Corporation , Time Warner , News Corp , Bertelsmann AG , Sony , General Electric , Vivendi SA , The Walt Disney Company , Hearst Corporation , Organiza 鋏 e s Globo and Lagard 鑽e Group . [4] [5] [6] As of 2010, The Walt Disney Company is the world's largest media conglomerate , with News Corporation , Time Warner and Viacom ranking second, third and fourth respectively. [10]
  • The government is heavily involved in the media and the largest media organizations (namely CCTV , the People's Daily , and Xinhua ) are agencies of the Party-State. Media taboos include topics such as the legitimacy of the Communist Party of China , the governance of Tibet , and Falun Gong . Within those restrictions there is a diversity of the media and fairly open discussion of social issues …The diversity in mainland Chinese media is partly because most state media outlets are no longer heavily subsidized by the government, and are expected to pay for themselves through commercial advertising … Financial incentives are also used to control journalists' behavior… The withdrawal of government media subsidies has caused many newspapers (including some owned by the Communist Party) in tabloids to take bold editorial stands critical of the government, as the necessity to attract readers and avoid bankruptcy has been a more pressing fear than government repression . Television broadcasting is controlled by China Central Television (CCTV), which, with its 16 program channels, is the country's only national network. under the dual supervision of the Propaganda Department , responsible ultimately for media content, and the State Administration of Radio, Film, and Television. CCTV produces its own news broadcasts three times a day and is the country's most powerful and prolific television program producer. It also has a monopoly on purchases of programming from overseas. All local stations are required to carry CCTV's 7 p.m. main news broadcast; an internal CCTV survey indicates that nearly 500 million people countrywide regularly watch this program.
  • Social media eimear mcnally

    1. 1. social media and development education ARTS PARTICIPATION AND DEVELOPMENT CIT FEB 2011 Eimear McNally
    2. 3. AGENDA <ul><li>SAT </li></ul><ul><li>What do we know? </li></ul><ul><li>Media and Media Literacy </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Case Studies </li></ul><ul><li>Inspiration </li></ul><ul><li>SUN </li></ul><ul><li>Exploring the world of Social Media </li></ul><ul><li>Making a short video </li></ul><ul><li>Our Social Media Strategy </li></ul><ul><li>Reflection Café </li></ul><ul><li>Premiere </li></ul>
    3. 4. MEDIA LITERACY <ul><li>All media are CONSTRUCTED… </li></ul><ul><li>..and media helps to construct reality </li></ul><ul><li>Different people experience the same messages </li></ul><ul><li>differently. </li></ul><ul><li>Media have embedded VALUES and points of view. </li></ul><ul><li>Media messages are influenced by OWNERSHIP and CONTROL of the medium </li></ul><ul><li>The FORM of a media is related to its CONTENT (“The medium is the message” 1964, Marshall McLuhan) </li></ul><ul><li> ca/english/teachers/media_literacy/key_concept .cfm </li></ul><ul><li> </li></ul>
    4. 5. Who Owns the Media? <ul><li>State? </li></ul><ul><li>Private Corporations? </li></ul><ul><li>Communities? </li></ul><ul><li>Concentration of Ownership---- implications? </li></ul>
    5. 6. PR of China!
    6. 7. Alternative Media <ul><li>Independent Media </li></ul><ul><li>Reporters without Borders </li></ul><ul><li>Press Freedom Index </li></ul><ul><li> </li></ul><ul><li>Community-owned media e.g. DCTV, CCTV </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Co-operative media organisations- NEAR </li></ul><ul><li> </li></ul>
    8. 9. From Gleeson, J., King, P., O'Driscoll, S., and Tormey R. (2007) Development Education in Irish Post-Primary Schools, Knowledge, Attitudes and Activism .  Shannon: Curriculum Development Centre. MEDIA LITERACY
    9. 10. MEDIA LITERACY <ul><li>Media Literacy is about being able to access all media - from radio to social networks, from digital TV to the printed press and the most recent mobile devices - to fully exploit their potential and to use them in a critical, active and creative manner. This is a fundamental part of our basic entitlement to full citizenship and democratic participation. </li></ul><ul><li> </li></ul>
    10. 11. MEDIA LITERACY <ul><li>… Critical Media Literacy is also taken to include a sense of critical discrimination and judgement of the value of the information received. Thus today, we find that Media Literacy as a concept is used variously to refer to competencies required within today’s Information Society … to describe a facility for engaging with fast-changing information and communication technologies; to support a more informed and participative citizenry; and to the concerns raised by media saturation and standards within popular culture. </li></ul><ul><li>Barnes et al 2007 Critical Media Literacy in Ireland </li></ul><ul><li> </li></ul>
    11. 12. Adbusters The Media Foundation <ul><li>… dedicated to examining the relationship between human beings and their physical and mental environment. </li></ul><ul><li> </li></ul>
    12. 23. Re-reading and re-writing <ul><li>Deconstruct </li></ul><ul><li>Analyse </li></ul><ul><li>Reconstruct </li></ul><ul><li>Subvert </li></ul><ul><li>Kung-Fu </li></ul>
    13. 24. Guiding Questions <ul><li>� What kind of &quot;text&quot; is it? </li></ul><ul><li>� What are the various elements (building blocks) that make up the whole? </li></ul><ul><li>� How similar or different is it to others of the same genre? </li></ul><ul><li>� Which technologies are used in its creation? </li></ul><ul><li>� What choices were made that might have been made differently? </li></ul><ul><li>� How many people did it take to create this message? What are their various jobs? </li></ul>
    14. 25. SOCIAL MEDIA Its about people having conversations online.
    15. 27. Social Media: Intro <ul><li>Web 2.0- a WWW open to everyone? </li></ul><ul><li>Social, global, everywhere, cheap, linked… </li></ul><ul><li>Features of this new landscape: </li></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Blogs and microblogs </li></ul></ul><ul><ul><li>Video and photo sharing </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Collaborative knowledge production </li></ul></ul><ul><ul><li>Mapping </li></ul></ul>
    16. 29. Social Media for Social Change? <ul><li>Wikileaks </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Avaaz http://www. avaaz .org/en/highlights.php </li></ul><ul><li>Kiva </li></ul><ul><li>You-Tube: Iranian Elections </li></ul><ul><li>Vimeo Climate Camp TV </li></ul><ul><li>Google Maps + Texting Disaster Relief (Haiti) </li></ul><ul><li> </li></ul><ul><li>Google Maps + other sources (Egypt) </li></ul><ul><li> </li></ul>
    17. 30. Case Study 1: Viral Video: Have a Break <ul><li>Greenpeace Campaign. Aim- to raise awareness of the destruction of habitat of an endangered species- the orang-utan </li></ul><ul><li> </li></ul><ul><li>Q’s: What role did the video play in the campaign? How were viewers able to take action to support the campaign? What makes it a good viral video? </li></ul><ul><li>A critical perspective on this campaign: </li></ul><ul><li> </li></ul>
    18. 31. Case Study 2: Facebook Groups: Vergiss AIDS Nicht <ul><li>German Aids Awareness Campaign </li></ul><ul><li> </li></ul><ul><li>Q’s: Do you agree or disagree with the campaign strategy? Was it clever or cynical? Would you employ a similar strategy? Why? Why not? </li></ul><ul><li>See also- Letterbombing on Facebook: </li></ul><ul><li>Letterbombing </li></ul>
    19. 32. Case Study 3: Blogs: Free Keyboard <ul><li>A blog by Iranian activists for freedom of speech and free use of the internet </li></ul><ul><li> </li></ul><ul><li>Posts cover topics such as: </li></ul><ul><ul><li>How to evade state filtering of websites </li></ul></ul><ul><ul><li>Digital censorship </li></ul></ul><ul><ul><li>Details about physical meetings </li></ul></ul><ul><ul><li>Support for other populations resisting oppression </li></ul></ul>
    20. 33. Case Study 4: Microblogs; Twitter Hashtag Revolution <ul><li>Huffington Post sold to AOL for $315m… the reaction from independent media: </li></ul><ul><li> </li></ul>
    21. 34. Case Study 5: Combinations- Upstart <ul><li>A campaign to raise awareness about the importance of the arts and creativity in Ireland’s future </li></ul><ul><li>Blog/ website </li></ul><ul><li> </li></ul><ul><li>Facebook- </li></ul><ul><li>Twitter </li></ul><ul><li> </li></ul><ul><li>YouTube </li></ul><ul><li> </li></ul>
    22. 35. Amazing talks on TED about Social Media <ul><li>SOCIAL MEDIA LANDSCAPE </li></ul><ul><li>KIVA </li></ul><ul><li>TWITTER </li></ul><ul><li>WIKILEAKS </li></ul><ul><li>ON AFRICA AND BLOGGING </li></ul>
    23. 36. Images of the Global South <ul><li>Dóchas Code of Conduct on Images and </li></ul><ul><li>Messages (2007) </li></ul><ul><li>1. Respect for the dignity of the people concerned in the use of all </li></ul><ul><li>images and messages </li></ul><ul><li>2. Belief in the equality of all people </li></ul><ul><li>3. Acceptance of the need to promote fairness, solidarity and </li></ul><ul><li>justice </li></ul><ul><li> </li></ul>
    24. 37. NGO Advertising
    25. 38. Media Portrayal of Africa
    26. 39. More Social Media Stuff beyond our remit <ul><li>Creative Commons- an open approach to copyrighting </li></ul><ul><li>Open Source ) </li></ul><ul><li>Collaborative knowledge </li></ul>
    27. 40. This presentation was put together by Eimear McNally for CIT’s HETAC Module “Arts Participation and Development”.