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COM 310 E1 Visual Communication Fall 2011
Overview Recap (audience analysis, social change theory) Memes, Temes, & Culture Jamming Lab: Social Media Integration & G...
Audience Studies Multiple demographic appeal Periphery Demographics Polysemy
“ m edia frames approach ” <ul><li>Mainstream media (MSM) frame issues via </li></ul><ul><ul><ul><li>selection, exclusion,...
“ c ollective action frames ”   <ul><li>Diagnostic – define problem, assign blame </li></ul><ul><li>Prognostic – detail po...
Culture Jamming (creative appropriation) “ There’s a number of ways to wage a meme war . . . I believe that one of the mos...
Memes (Dawkins, 1976) Susan Blackmore on memes and &quot; temes &quot;
Culture Jamming  (Dery, 1993) “ re-figuring logos, fashion statements, and product images as a means to challenge the idea...
Lab  I. Social media Integration II. Work on your PSA campaigns
LAB -  Social Media Activism Example:  Facebook Group Page  http://www.facebook.com/group.php?gid=2397553483 Example:  Fac...
Facebook Fan Page Build a community Encourage broader participation raise awareness & inform  Stimulate discussion & debat...
Facebook Activism - Reporting and take down group page
Too many platforms!
“ The Broad Dissemination Approach”
 
LAB: Social media integration <ul><li>Selective Tweets to feed blog and Facebook) </li></ul>
LAB: Cross-posting <ul><li>Create a Twitter Account   (twitter.com) </li></ul><ul><li>Go to Facebook and search “selective...
Visual Communication Robert Bodle
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Com 310 memes

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Com 310 memes

  1. 1. COM 310 E1 Visual Communication Fall 2011
  2. 2. Overview Recap (audience analysis, social change theory) Memes, Temes, & Culture Jamming Lab: Social Media Integration & Group Projects
  3. 3. Audience Studies Multiple demographic appeal Periphery Demographics Polysemy
  4. 4. “ m edia frames approach ” <ul><li>Mainstream media (MSM) frame issues via </li></ul><ul><ul><ul><li>selection, exclusion, emphasis, elaboration </li></ul></ul></ul><ul><li>“ Protest Paradigm” (McLeod & Hertog, 1999) </li></ul><ul><ul><li>Pattern of mainstream news coverage that disparages protesters by relying on “official” sources, to de-legitimize protesters and social protest. </li></ul></ul>
  5. 5. “ c ollective action frames ” <ul><li>Diagnostic – define problem, assign blame </li></ul><ul><li>Prognostic – detail possible solutions </li></ul><ul><li>Motivational – incite individuals to act </li></ul><ul><li>. . . utilized by activists to help combat the “protest paradigm” </li></ul>
  6. 6. Culture Jamming (creative appropriation) “ There’s a number of ways to wage a meme war . . . I believe that one of the most powerful things of all is aesthetics”( Lasn, 2011).
  7. 7. Memes (Dawkins, 1976) Susan Blackmore on memes and &quot; temes &quot;
  8. 8. Culture Jamming (Dery, 1993) “ re-figuring logos, fashion statements, and product images as a means to challenge the idea of &quot;what's cool&quot; along with assumptions about the personal freedoms of consumption”(Boden & Williams, 2002).
  9. 9. Lab I. Social media Integration II. Work on your PSA campaigns
  10. 10. LAB - Social Media Activism Example: Facebook Group Page http://www.facebook.com/group.php?gid=2397553483 Example: Facebook Fan Page http://www.facebook.com/internetrightsandprinciples
  11. 11. Facebook Fan Page Build a community Encourage broader participation raise awareness & inform Stimulate discussion & debate Motivate Action (online and offline)
  12. 12. Facebook Activism - Reporting and take down group page
  13. 13. Too many platforms!
  14. 14. “ The Broad Dissemination Approach”
  15. 16. LAB: Social media integration <ul><li>Selective Tweets to feed blog and Facebook) </li></ul>
  16. 17. LAB: Cross-posting <ul><li>Create a Twitter Account (twitter.com) </li></ul><ul><li>Go to Facebook and search “selective tweets”and add your twitter name: </li></ul><ul><ul><li>https://apps.facebook.com/selectivetwitter/ </li></ul></ul><ul><li>Return to Twitter and tweet something using #fb </li></ul>
  17. 18. Visual Communication Robert Bodle

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