Insignia Communications has recently hosted a webinar discussing the new threats of social media and the potential impact they can have on crisis management planning, crisis communication training and crisis handling. View the presentation to learn the latest insights or visit our website to listen to the webinar recording "How to prepare for a social media crisis" http://insigniacomms.com/resource/videos/
5. Most organisations do not have a plan to
address this
SmartBrief on Social Media, January 25, 2012
6. The consequences can be very damaging
Nestle make a difficult situation worse by responding
aggressively to criticism on its Facebook page
7. The consequences can be very damaging
NatWest endured a
social media backlash
when it failed to solve a
technical problem OR
communicate effectively
with its customers
8. Preparing to protect your reputation in
an online world
Develop, communicate and embed a social media policy
Re-consider your reputational risk assessment
Implement online media monitoring
Create a crisis communication hub
Develop a process, resources and skills to mount an
online response
Develop an online presence beforehand
Identify key online influencers and build relationships
41. Preparing to protect your reputation in an
online world
• Develop, communicate & embed a social media policy
• Re-consider your reputational risk assessment
• Implement online media monitoring
• Create a crisis communication hub
• Develop a process, resources and skills to mount an
online response
• Develop an online presence beforehand
• Identify key online influencers and build relationships
42. Contact Details
Jonathan Hemus, Insignia Communications
Website: www.insigniacomms.com
Email: jonathanhemus@insigniacomms.com
Twitter: @jhemusinsignia
Phone: +44 (0)786 832 9102
Download our white paper on social media crisis here:
http://insigniacomms.com/resource/