1. From Headphones to Microphones
Mobile as Radical Social Media
In the Museum of the 21st Century
Nancy Proctor, Smithsonian Institution
8 November 2011

2. What is mobile?

3. Mobile includes both:

4. In the Museum as
Distributed Network…
4

5. …at least half of the Museum’s platforms
are already mobile.
5

6. So if we want to
meet our audiences where they are
And take them some place new…

7. Mobile is a great vehicle
http://www.youtube.com/watch?v=6ILQrUrEWe8
7

8. New Categories:
Mobile Metrics
Creating
Working
Learning
http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/?
utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+%28Mashable%29

9. Mobile is a unique mix:
of the personal
and the social

10. Mobile is Disruptive
Both
A new set of tools and
platforms for
communications, learning and
developing and distributing
content
Photo CC licensed: http://www.flickr.com/photos/

11. Mobile is Disruptive
And also:
A fundamentally
new way of
connecting,
collaborating and
learning
http://www.queerty.com/smithsonian-not-pleased-with-patrons-
bringing-aids-jesus-back-into-the-museum-on-an-ipad-20101206/

12. The Multiplatform Museum

13. The Multiplatform Museum

14. More than multiplatform…

15. The Museum is a Distributed Network
Edward Hoover, 2010, from Flickr.

16. from Disruptive
to Transformative
= Strategic

17. “You don’t need a
mobile strategy;
you need mobile to be
part of the strategy.”

18. SI Mobile’s Strategy
1. Integrate mobile into everything we do to
create a whole greater than the sum of its
parts;
2. Transform the way the Institution works in
order to achieve its strategic goals and
vision for the 21st century.
Metrics of success: Accessibility, Quality,
Relevance, Sustainability and
Accountability

19. SI Mobile’s Vision
Recruit the world
to increase and diffuse knowledge
by using mobile platforms to enlist
collaborators globally in undertaking the real
and important work of the Institution.
Put the Smithsonian not just in the
people’s pockets,
but in their hands.

20. The People’s Institution
Louise Rochon Hoover, James Smithson:
"Secretary Henry Posts Daily “for the increase
Weather Map in Smithsonian and diffusion of
Building, 1858.” knowledge”
The Megatherium Club, a
group of young naturalists
who collected for the
Smithsonian in the 19th C.
http
://en.wikipedia.org/wiki/
Megatherium_Club

21. It’s NOT about the Technology
Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003

22. Falling on deaf ears?
Nancy Proctor, ProctorN@si.edu http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562
Handheld Conference 3 June 22
2009

23. Thinking outside the audiotour box
“From we do the talking to
From Headphones to Microphones
we help you do the talking.”
– Chris Anderson, Wired, Smithsonian 2.0 Conference, 24 Jan 2009 http
://smithsonian20.si.edu/schedule_webcast2.html
12/05/12 Nancy Proctor, proctorn@si.edu 23

24. NMNH Leafsnap
12/05/12 Nancy Proctor, proctorn@si.edu 24

25. “6 years old & they already see the opportunities here.
Thank you for opening the door to the future!”

26. Smithsonian Mobile
12/05/12 Nancy Proctor, proctorn@si.edu 26

27. Mobile Social Media as Art
Halsey Burgund’s Scapes
deCordova Sculpture Park & Museum
Lincoln, MA – until Nov 14
http://wiki.museummobile.info/archives/16082

29. Stories from Main Street
http://storiesfrommainstreet.org/
12/05/12 Nancy Proctor, proctorn@si.edu 29

30. Stories from Main Street
http://storiesfrommainstreet.org/
12/05/12 Nancy Proctor, proctorn@si.edu 30

31. A new approach to scholarly
publishing?

32. More about Mobile
• http://si.edu/mobile
• http://smithsonian-
webstrategy.wikispaces.com/Mobile
• http://wiki.museummobile.info/
• http://tatehandheldconference.pbworks.com
#mtogo
#SImobile
• @NancyProctor, proctorn@si.edu