The document discusses strategies for increasing engagement on Facebook by emphasizing authenticity and quality content in posts. It highlights that casual posts with comments and replies lead to higher viewer interaction. Recommendations include encouraging community involvement, asking questions, and sharing personal stories to foster conversation and connection.

1. Facebook Learnings
Heather Losey McGeachy, Owner/Market Researcher
January 26, 2016

2.  Creating a community starts with
authenticity & appealing content
 Our data shows highest engagement
occurs with casual posts that include
comments, replies and less formal
wording
 To increase engagement, we need to
raise the quality of our posts.

3.  Facebook engagement data
was used to track and
compare post types &
times with viewer
engagement.

4. 309
404
605
479
0
100
200
300
400
500
600
700
7/21/15 7/28/15 8/4/15 8/11/15 8/18/15 8/25/15 9/1/15 9/8/15 9/15/15 9/22/15 9/29/15 10/6/15 10/13/15 10/20/15 10/27/15 11/3/15 11/10/15 11/17/15 11/24/15 12/1/15 12/8/15 12/15/15 12/22/15 12/29/15 1/5/16 1/12/16
Number of people who have seen any content associated with your Page. (Unique Users)
People who have seen any content associated with your Page. (Unique Users)
605 1/7/2016 Heather OMG!
479 1/13/2016 Curtis posts video about David
404 12/08/2015 Curtis posts picture about gallery meeting
309 9/2/2015 Lacey post first Thursday + Heather reposts

5. 6
0
1
2
3
4
5
6
7
7/21/15 7/28/15 8/4/15 8/11/15 8/18/15 8/25/15 9/1/15 9/8/15 9/15/15 9/22/15 9/29/15 10/6/15 10/13/15 10/20/15 10/27/15 11/3/15 11/10/15 11/17/15 11/24/15 12/1/15 12/8/15 12/15/15 12/22/15 12/29/15 1/5/16 1/12/16
Daily New Likes
Daily New Likes
*Most likes in one day
for last 28 months!

6. January 7 – 605 unique visitors

7. January 13 – 479 unique visitors

8. December 8– 404 unique visitors

9. December 26– 119 unique visitors
An event created
August 27– 52 unique visitors
Posted from our Tumblr
September 1– 209 unique visitors
Included link to Youtube

10. Ideas
1. Get more members posting or
sharing posts to our page, be
yourselves!
2. Post a work in progress, ask a
question, ask for feedback, share a
story, share your
inspiration….what makes you
different from every other artist?
Add your own comments, replies &
pictures to our posts.
 Whenever something is posted to our
page, add a relevant comment or
photo.
 Ask a question – ex. “what’s your
favorite piece of this show?”
 Get people talking, show our
community that we are human and
want to have a conversation.
Add Posts By Members

11. Powell, Juliette. 2009, Pearson Education, pp 86-102
33 Million People in the Room: How to create, influence, and run a successful business with social networking