Evaluation of Q magazine's front cover, contents page and double page spread

1. Q Magazine
Evaluation

2. Title –Used to be spelt as‘Que’ but
the brand became so well established
that they changed the spelling to just
one letter.
Masthead – The red and white are classic colours which really
complement Each other. This shows that the magazine is
professional. The square red box has straight lines and edges which
connotes the mainstream music genre. The font classic.
Puff – The cover line has its own puff:
“A 46-page journey into sound…” attracts
the reader as the reader will want to
become part of this journey. Also the
ellipsis leaves the reader wanting more.
The typography of the text in capitals
makes it stand out and is also very clean
and clear
Cover line - The typography of this cover line
is interesting as the size of the font
changes throughout which gives the reader
levels and textures to look at, making the
cover more eye catching. The cover line takes
up about a fifth of the page, and is spread
across the page at an angle, again giving a
more interesting look.
Plugs – The plugs are located above and below the edge of the feature article photos in a different typography. The
change of font allows the reader to differentiate between what the more important parts of the magazine are, making it
easier for the reader to navigate through the magazine. The extra plug that covers the feature article photo captures the
readers attention as the white background against the black and red font
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3. Photos –It is very unconventional that that
there is not one shot of a cover star for a
feature article photo but approximately 26
album covers. Q is the usually the type of
brand who stay within convention however, as
it is a special edition they have chosen to do it
produce a different type of front cover.
Although unconventional, I find this interesting
as the photos on the front show the special
edition of the magazine as the majority of the
magazine (46 pages) are part of the feature
article. These album covers create one large
image, full of colour and different shapes.
This is suited to the demographic audience as
like the genre of dance music mainstream yet
unconventional and different and this is why I
have chosen this certain edition of Q to look at
as it is both unconventional yet conventional
just like most dance music magazines.

4. This same image is a plug used on the front
cover
Running Head- This allows the reader to
find the contents page as there are
advertisements before this page. As the
demographic target in this edition of Q is 25-
50 year olds, due the 'throwback’ to the 90s ,
it must accommodate to all age groups and
make it simple for the reader to navigate
through.
This whole page is based upon the “
46 page journey "and it has the page
numbers, images and text for different
articles within this section, linked to the
main image with an arrow. This allows
easier navigation and also allows the
reader to have an insight into the
content of this section.
Colour Scheme – Again the classic
colours of red, white and black are
used. This creates a house style to
let the reader know that they are
reading a classic and professional
magazine
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5. Photos – there is a balanced
Photo : Text ratio as for every
page advertised there is a
picture to go with it. This again
shows show the target
demographic of a younger
person, is more of a visual
reader. The pictures add colour
to the page.
Page numbers – the page numbers
are all white text and the same font
however have a different colour circle
around them to different the page.
Again, allows easier navigation.
The black frame around this text
creates more of an emphasis on
what is inside it. This will make the
reader want to read this article
more.
The photograph has been
edited to come out of the
background of the picture
and covers the black
frame. This emphasises
this artist.

6. Running head – This
introduces the topic of the
article. The typography is a
thin edgy font that is quite large.
This font is classic and is really
eye catching. This allows the
reader to have a brief insight
what the type of article this is
going to be. The word
“introduces” creates a exciting
tone as it advertises this new,
fresh article. This makes the
feel as though they are getting
exclusive product.
Headline – the
Typography in bold and
clear, the black against
the white background
really stands out captures
the eye of the reader. The
use of using the artists
name tells the reader the
article is purely about
them.
Columns - A conventional
feature of an article that allows the
reader to read the article easily.
Stand first – Introduces
the article. ‘Chaos 'creates
an image of the band
which the reader will
create an opinion of.
Drop Cap – The first letter is in a
white font and is inside a red box.
This draws the reader into the
article to start reading. This is a
conventional journalistic feature.
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7. Photo – This midshot shows an
intimating side to the band that
is expressed through their music,
which is suggested the in the text
of the article. The eye contact
creates a connection between the
reader and the artist, making it
more personal.
Pull quote – This is one of
the first things the reader will
see when the page is opened
due to its large size compared
the main body of text. This
allows the reader to get an
insight on what the band has
to say, even before reading the
article. The typography allows
the text to stand out from the
dark background.
The language in the article
creates quite a friendly mode
of address as the language
used creates almost a
convocation due to the
amount of quotes used. This
makes the reader feel part of
the article.
Filler - This small article
has been used to fill up
negative space which is
part of the house style of
the magazine. This makes
the pages more visually
pleasing for the reader.
The classic red, white
and black have been
used throughout these
pages.