Marketing/Events/PR/Social Media Resume

1. Jennifer (JC) Elliott
1333 W. Campbell Rd #103 Richardson TX 75080
jc@jcelliott.com • 469.774.7114
Global Marketing Communications & PR Professional
Sr. Marketing executive with over 20 years global marketing communications experience encompassing all traditional and
online marketing in the telecom and energy industries.
Key Accomplishments
• Expert in social media marketing
• Created numerous successful professional marketing departments from the ground up
• Developed, implemented and managed global and local branding campaigns
• Created numerous marketing campaigns for new product launches and new companies
Social Media Marketing • Web Content Management • Global Marketing Management •
Press & PR Relations • Organizational and Internal Communications • Global Brand Management
New Product and Company Launches Budget Formulation • New Market Development • Advertising
Business Intelligence • Event & Trade Show Management • Training & Development • Collateral Development
PROFESSIONAL EXPERIENCE
J Elliott Marketing, Richardson TX December 2008 - Present
Marketing/Social Media/PR Consulting
President
• Served as Director of Marketing for GreenWatt Energy Systems, a renewable energy products company. Created
social media marketing campaigns, videos, press releases, web content, e-marketing and collateral materials.
• Organized global telecom company’s participation in major trade shows. Responsible for embedded marketing
programs including key messaging & branding, advertising, email marketing, PR, and speaking opportunities.
• Developed videos, new product launch campaigns, social media marketing and events for several non-profit and for
profit clients.
Eltek Valere, Richardson TX October 2007 – December 2008
$600M AC/DC power conversion products company
Marketing Communications Manager (MarCom) – Reporting to President, America’s Division
• Created US marketing communications department, developed 21 new product brochures and launched 2 new
‘green’ products which yielded $250K in new business in the first 3 months. Developed new US website establishing
brand and visibility for US market.
• Organized CTIA trade show (40K attendees) which resulted in 300 leads. Also organized 8 other trade shows which
resulted in 500 leads and $150K in new business.
• Created video productions for internal company events, trade shows, websites and external events.
• Managed external agencies in developing new advertising, PR and event campaigns.
Twisted Sister Events, Parker TX February 2002 – October 2007
Events and catering company
Owner/Chef
• Created specialized themed events for 100+ people. Out of Africa, Tuscany in Texas, School Teacher Dinners
with report cards on fellow diners, company Christmas parties plus Asian, Mexican and Ethiopian dinners.

2. • Raised $25K for American Heart Association through various donations from businesses worldwide.
PROFESSIONAL EXPERIENCE CONTINUED (JC Elliott)
Ericsson, Plano, TX and Stockholm, Sweden October 1995-February 2002
$27B Telecoms Company
Promoted to-Business Intelligence Manager – reporting to VP Marketing, ATT Wireless KAM, Plano TX
• Marketing liaison to ATT Wireless managing a $20M budget for new system roll out which resulted in a $5B multi-
year contract for Ericsson.
• Collaborated with US sales team and Sweden based product marketing groups ensuring ongoing alignment of
marketing activities and product development.
• Assisted in large trade shows (150K attendees) and customer meetings which resulted in hundreds of leads for
both Ericsson and the client companies.
Promoted to - Marketing Communications Manager (MarCom) – reporting to VP, Mobile Applications Initiative
Business Unit, Stockholm, Sweden
• Wrote, implemented and managed marketing plan and positioning for Mobile Applications Initiative, an Ericsson
initiative which supported mobile internet and location based applications.
• Organized launch of new mobile applications initiative technical lab in Berkeley, California which fostered local
application developers and the mobile internet business worldwide.
• Developed collateral materials, promotional campaigns, press releases, and events for labs in Stockholm,
Sweden and Berkeley, CA to promote the Ericsson brand and the new cutting-edge technology labs.
Promoted to - Project Manager – reporting to Directors of Branding and of Internal Communications, Stockholm,
Sweden
• Launched and managed global branding campaigns.
• Organized global communications events for internal Ericsson communications professionals to ensure consistent
brand identity, corporate visual language, implementation and delivery of key messages plus proper positioning.
• Strategized and implemented change management programs.
• Developed global employee and family social media website called Zopps.
PREVIOUS EXPERIENCE
Marketing Communications Manager, Ericsson, Richardson, TX
Marketing Manager, Telular Corp, Memphis, TN
Sales Rep, Cellular One, Memphis, TN
Major Accounts Executive, McCaw Communications, Oklahoma City, OK
EDUCATION & SKILLS
East Central University – Ada, OK
Bachelor of Science, English and Management
Proficient in all Microsoft Office programs including Word, Excel, PowerPoint, & Publisher; Photoshop Elements