Alesa Grant Resume May 2012


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Alesa Grant Resume May 2012

  1. 1. Alesa R. Grant10004 Cedarcroft Circle / Knoxville, TN 37932 / / +1 865 621 4045 or +1 865 670 7559Career Objective: To bring my experience in innovation, leadership, teaming, and entrepreneurship inmarketing communications, public relations and professional sales to a market-leading, global enterprise withsound leadership and a clear vision of the future.Master of Science — Communications Bachelor of Science — Business AdministrationPublic relations/journalism concentration Marketing concentrationThe University of Tennessee, Knoxville The University of Tennessee, Knoxville ExperienceInformation Services Group (formerly TPI / Technology Partners International) NASDAQ: IIIManager, Marketing Communications ― Global Communications & Branding teamMay 2006 – PresentVersatile, effective team player and highly rated leader in the marketing communications and branding group ofan established global professional services consulting firm. My lean team and I support more than 700 advisorswho consult with executives of the world’s leading corporations on offshoring and outsourcing strategies. Broadsubject matter expertise includes information technology outsourcing (ITO) and business process outsourcing(BPO) topics spanning financial services, human resources, change management, global service delivery(offshoring), managed services/governance, healthcare, public sector services, procurement and numerousother business functions and vertical markets. Have earned best-in-class performance reviews each year of mytenure. Member of the International Association of Outsourcing Professionals. Please view feedback frompresent and past colleagues at LinkedIn (Alesa Rottersman Grant).• Led a rigorous, RFP-style application to the International Association of Outsourcing Professionals (IAOP) that resulted in advancing the firm in one year from fifth-ranked to the No. 1 World’s Best Outsourcing Advisor for 2010.• Led firm’s global thought leadership program, including heavy editing, brand compliance and production of white papers, case studies, research reports, bylined articles and more. Personally pitched and placed three colleagues on high-profile IAOP Research Guidance Council and Corp. Social Responsibility committees.• Have sourced, onboarded, developed and continue to manage seven independent contractors (100 percent retention rate). Provided heavy integration support to the marketing staff of two acquired companies and have worked effectively, long-term with an India-based service provider.• Project managed successful 1.5-year corporate re-branding initiative, including managing day-to-day relations with global design and public relations firms, preparing to re-launch Web site and re-branding all existing collateral, writing Web copy, coordinating consensus building for re-branding tactics, milestone checks and updates with executives, all-employee status updates, and communication of new branding guidelines.• Produce market-facing communications for business development and events. Experienced in, Marketo and Vertical Response lead management applications, Dreamweaver (HTML), Wordpress and TypePad (blogging), Twitter, SharePoint, Adobe Acrobat, Microsoft Office, BaseCamp and more (see LinkedIn profile for all competencies, including 19 key business and productivity applications).• Provide communications and collateral support for major hosted and co-sponsored client- and service provider-centered events in the Americas, Europe, Middle East, Africa, India and the Asia Pacific. Introduced and manage a new conference-centered social media application that has saved the firm tens of thousands of dollars in printing and labor and supports “green” efforts. Serve as firm’s single point of contact with IAOP for events, co-marketing, corporate membership, etc.• Vetted and hired global translations company to assist with localized Web-based content for three global regions. Knowledgeable in global communications protocol and regional cultural variations through
  2. 2. supporting consultants from California to India, Australia, Asia Pacific, Europe (EMEA), the Nordics, Latin America and numerous other population centers around the globe• Cross-trained to assist other team members, including collateral management, corporate and internal communications, internal and client-facing newsletter editor and PR responsibilitiesKnoxville Tourism & Sports CorporationSenior Director, CommunicationsJuly 2005 ― May 2006Led six-person team in providing end-to-end marketing communications for the official convention and visitors’bureau of Knoxville and Knox County, Tennessee. Responsible for fulfilling support requirements of theconvention sales department, executive staff, convention clientele and selected city/county events includingadvertising, public relations, internal communications, VIP and board relations, special event communications,and marketing.• Wrote all advertising copy, advertorial content, public correspondence and most marketing collateral• Managing editor of the Official 2006 Knoxville Visitor Guide, of which 325,000 copies were printed• Directed and implemented corporate communications efforts, including press events, board of directors presentations, reports to city and county and legislative updates• Led communications for the Boomsday XVIII event, which brought 325,000 visitors to the Knoxville riverfront• Led local, national and global communications for 2006 Women’s Basketball Hall of Fame inductions• Advised sales team on creative packaging of RFP responses to attract events to Knoxville venues• Managed national advertising buys and budget• Directed online communications strategy and Web site content enhancements• Added self-promotion area to Web site to showcase favorable coverage of Knoxville by prestige media• Conceived and prototyped corporate intranet site to foster better internal communications and enhance access to shared resources• Conceived, recruited and groomed a new college internship to focus exclusively on electronic communications• Served on Web site and advertising committees of East Tennessee Marketing PartnershipNew World CommunicationsOwner/PrincipalJanuary 1996 ― January 2007Sole proprietorship consultancy specializing in integrated marketing communications strategic planning andexecution for clientele in high-growth sectors.Clientele included IBM Global Services, Siemens, U.S. Internet (now Earthlink), BellSouth Telecommunications,Radio Systems Corporation, Patricia Neal Rehabilitation Center, and various organizations in business-to-business and consumer sectors. Sub-clients through Ackermann PR and another agency included theDepartment of Energy BWXT / Y-12 National Security Complex, Siemens, Remotec (hazardous duty robots),and the Knoxville Convention Center.=================== Representative New World Communications client work ===================IBM Global ServicesMarketing communications specialist for cross-functional internal communications teamCo-developed customized brand image compliance style guide used by team of 65 marketing communicationsspecialists • Wrote copy for “IntraActive News” intranet-based newsletter targeted to inside and outsidesalesforces • Conceived title, edited and project managed electronic and print versions of “In Touch” co-brandedtechnical newsletter produced in partnership with GartnerGroup • Prepared quarterly updates and otherexecutive communications for division vice president/general manager and group vice president • Completedbrand image compliance reviews and made editing recommendations for all electronic collateral produced byour group’s in-house agency • Trained team members on brand image guidelines, reference materials andcompliance • Managed special internal communications projects • Contributed to, edited and suggestedenhancements for intranet site content • Assisted IBM media relations specialist with news release development
  3. 3. Also of note: Developed internal communications plans for group manager and vice president of sales andmarketing • Co-planned high-end, out-of-town meeting for 65 team members and numerous guests, includingsite selection, agenda development, menu planning, overnight arrangements, local entertainment, gifts, teamdinner, guest speaker, logistics, coordination of all electronic presentations and audiovisual/telecommunicationsarrangements and follow-up correspondence • Recognized frequently by executives, managers and teammembers for excellent work product (correspondence available for review upon request – also see LinkedIncomments from Tom L. Smith, IBM).SiemensHigh tech subject matter expert for nationally ranked Ackermann PR agency. Handled day-to-day client servicefor Siemens Communication Devices, including extensive national trade and consumer media relations,managing Gigaset product review program, writing Web content, developing HomeRF technology materials, pre-briefing product managers for media interviews, trade show preparations and writing all press releases. Alsoconsulted with Ackermann’s Siemens account team on the clients ongoing promotional and strategic issues,messaging, market positioning, and tactical execution. Conceived and oversaw production of a creative holidayproduct photo placed in national media.U.S. Internet (now Earthlink)Directed media relations and special projects for super-regional Internet service provider with points of presencethroughout Tennessee and in Blacksburg, VA. Experience includes marketing message development, brochurecopywriting, scripting a :60 television spot, facility tours for media, writing and producing Web-based onlinenewsletter, acquired client communications, writing and designing direct marketing pieces, yellow pageadvertising, print advertising placements, customer relations and public speaking. Placed company executiveson all four local evening TV newscasts before the Kenneth Starr report on President Bill Clinton hit the Internet.Cultivated on-demand access to local news crews when Internet-related news broke.BellSouth Telecommunications, Inc.Ghost wrote press releases and fact sheet targeted to local and trade media about complex, multimillion dollardata communications networks sold to Covenant Health and Nova Information Systems.Radio Systems CorporationWrote white paper to educate veterinarians on the evolution, proper use, psychological effects and benefits ofelectronic training devices for canine behavioral modification. In addition to having been distributed domestically,the piece was used to support Radio Systems’ efforts to lobby Parliament to allow the use of humane, safeelectronic training devices in the United Kingdom.Patricia Neal Rehabilitation CenterResearched, wrote all copy and recommended visual content and artifacts for 50-foot-long, ceiling-high timelineschronicling the life of Oscar-winning local actress Patricia Neal and the history of the rehabilitation centerbearing her name. The timelines are installed in the facility for public viewing.The Michael GroupWrote company positioning brochure, case studies, complex service brochures and press releases. Alsorecommended layout and brand image standards for these pieces. Assisted company executives with definingand refining company positioning and messaging.Knoxville Convention CenterWrote five feature stories and had nine photographs published in the Knoxville News Sentinel’s “Celebrate at theCenter” special publication marking the grand opening of the convention center.================== End New World Communications representative client work =================Internship: U.S. Department of Energy, Oak Ridge National Laboratory (October 1995 - January 1996)Increased awareness of ORNL mission through publicizing researchers scientific initiatives and achievements.Wrote for two in-house publications, enhanced interviewing and science writing abilities, and practiced mediarelations skills.
  4. 4. Internship: St. Marys Health System (February 1995 - May 1995)Practiced public relations skills, helping to strategically position hospital within the Knoxville community andevolving managed care environment. Partnered with prominent physicians on FutrDocsTM and Sleep DisordersCenter projects and assisted with promotion of “Eat Hearty” nutritional program. Co-designed a series ofinformational displays for employees highlighting current issues in healthcare. Formulated recommendations forusing emerging technologies in the public relations department to enhance efficiency and quality ofcommunications with internal stakeholders and media.BellSouth Telecommunications, Inc.Account Executive, later promoted to Senior Account ExecutiveJuly 1989 — February 1995Marketed telecommunications networking services to large businesses and medical practices in EastTennessee with emphasis on building and maintaining customer relationships. Earned numerous awards forexceeding sales quota 1990 through 1995. Organized and hosted data communications seminar in 1991 thatbecame the model for other marketing departments in the region. Provided team leadership on implementationprojects and ensured customer satisfaction. Coordinated highly motivational departmental giving event forUnited Way that far exceeded the fundraising goal. Represented company in trade shows, speakers’ bureau andother community organizations. Participated in personal and professional development seminars, includingcustomer-focused selling, total quality management and time management.Eastern Computer Stores, Inc.Account ExecutiveApril 1988 — July 1989Worked in outside sales and retail department of one of the nations first and oldest Apple dealerships. Educatedcustomers on benefits of information technology and became proficient with leading business and trade-specificsoftware. Analyzed customers needs, configured and demonstrated hardware and software, and provided post-sale client service and technical support for Apple and IBM-compatible hardware. References and portfolio available upon request