Ingerid Wembstad has over 25 years of experience in marketing and management roles. She is currently the Sales & Marketing Manager at Dale Garn, where she is responsible for marketing strategy, branding, and sales activities. Previously, she held marketing manager roles at various resorts and companies in Norway. She has a Bachelor of Science in Business Administration from the University of San Francisco and education in business economics from Norwegian institutions.

1. CV
Ingerid
Wembstad
Address:
Bekkeveien
11
5096
Bergen,
Norway
Date
of
birth:
12.30.1965
Relationship:
Married,
2
children
(17
and
19
years)
Telephone:
+47
994
03
999
Email:
iaww@online.no
Professional
experience
2010
-­‐
Dale
Garn
Sales
&
Marketing
Manager
• Deputy
for
the
Managing
Director,
reporting
directly
to
the
Chairman/
Managing
Director.
• Responsible
for
the
marketing
strategy
towards
the
yarn
distribution,
budgeting
and
results.
• Responsible
for
the
brand
management
and
marketing
activities
incl.
working
with
photo-­‐
shoots
and
design
of
all
catalogues,
ads
and
other
marketing
material.
• Press
contact.
Close
follow-­‐up
of
media
to
secure
high
presence
in
media.
• Planning
and
implementation
of
sales
activities
such
as
tradeshows,
client
meetings
and
others
sales
activities
in
Norway
and
internationally.
• Web
editor,
social
media.
• Planning
and
implementation
of
product
assortment,
in
close
collaboration
with
Managing
Director
and
Design
Manager.
• Daily
follow-­‐up
of
all
on-­‐going
administrative
and
operational
issues
in
the
areas
of
sales,
marketing
and
customer
service
centre.
• In
charge
of
the
personnel.
2008
-­‐
2010
Vestlia
Resort
and
Highland
Hotel,
Geilo
Marketing
Manager
• Responsible
for
the
brand
management
and
marketing
activities.
• Design
of
the
marketing
material.
• Web
editor.
• Development
of
adventure
experiences.
• Duty
manager
at
Vestlia
Resort.
2005
-­‐
2008
Geilolia
Ferieleiligheter,
Hyttetun
&
Skisenter,
Geilo
Marketing
Manager
• Responsible
for
the
brand
management
and
marketing
activities.
• Design
of
the
marketing
material.
• Web
editor.
• Development
of
adventure
experiences.
• On-­‐going
administrative
tasks
and
follow-­‐up
of
guests
at
Geilolia
Ferieleiligheter.
• Development
and
follow-­‐up
of
selected
adventure
activities
at
Geilolia
Ski
Center.

2. 2004
-­‐
2004
Xhibition,
Kløver
Eiendom,
Bergen
Shopping
Centre
Manager/
Marketing
Manager
• Daily
follow-­‐up
of
all
on-­‐going
administrative
and
operational
issues.
• Close
follow-­‐up
of
tenants.
• Responsible
for
the
brand
management
and
activities
at
Xhibition.
• In
charge
of
the
personnel.
1999
-­‐
2004
Dale
of
Norway
AS
Marketing
Manager
• Responsible
for
the
brand
management,
marketing
strategy,
budgeting
and
results.
• Responsible
for
selected
license
programs.
• Collection
planning
and
close
monitoring
of
product
development.
• Press
contact.
• In
charge
of
the
personnel
in
the
marketing
dept.
1994
-­‐
1999
Dale
of
Norway
AS
Product
Manager
• Responsible
for
selected
collections,
planning,
budgeting
and
results.
• Collection
planning
and
close
monitoring
of
product
development.
• Marketing
activities.
1992
-­‐
1994
Dale
of
Norway
AS
Assistant
Product
Manager
• Planning
and
coordinating
the
tradeshows
in
the
US,
Canada
and
France.
• Sales
follow-­‐up
vs.
the
French
and
Canadian
markets.
• Planning
and
development
of
new
Dale
Sport
concept.
• Marketing
activities.
1991
-­‐
1992
San
Francisco
Business
Times,
USA
Research
Director
• Marketing
research
of
various
industries
in
the
San
Francisco
Bay
Area.
• Developed
research
methods
and
analysed
data.
• Interviewed
industry
leaders
and
wrote
selected
articles
for
the
newspaper.
Education
1988
-­‐
1990
University
of
San
Francisco,
USA
Bachelor
of
Science
Business
Administration
• Business
and
marketing.
Grade:
3.85.
Summa
Cum
Laude.
1986
-­‐
1987
Bedriftsøkonomisk
Institutt,
Bergen
Business
Economist
1985
-­‐
1986
Bergen
Handelsgymnasium,
Bergen
Basic
economic
studies