1. Cheryl C. Manzo
Marketing Consultant / Graphic Designer
Freelance
1/2005 – Present
> Designed corporate identities, websites, brochures, advertisements, direct mail campaigns, installation case
studies and sales presentations, including brochures for the UNFPA to raise international awareness on
health issues such as AIDs.
> Collaborated with editors, photographers, web development programmers and production companies to
see projects through to completion.
> Created Graphic User Interface for custom software for activu.com resulting in broadening their sales
potential internationally.
> Consulted on various marketing strategies including start up business identities, trade show signage and
sales PowerPoint presentations.
Art Director / Marketing Manager
Activu Corporation, NJ
2/2003 – 1/2005
> Designed and oversaw production of all corporate printed materials, including corporate identity,
brochures, and trade show signage.
> Oversaw outside web development team to create new website (activu.com), increasing company visibility.
> Worked with the Sales Department on all promotional projects including trade shows, sales presentations
and supporting collateral to acquire new business while maintaining a satisfied customer base.
> Successfully managed trade show schedule and marketing budget.
Art Director / Partner
Image Zone Corporation, NJ
3/2000 – 2/2003
> Designed all in-house graphic projects including advertisements, annual reports, catalogs, direct mail,
media packaging, brochures, invitations, announcements, charity event materials and web graphics. Projects
included all collateral for the “2002 Kilometers for Karyn” race and “Evening with Rudy Giuliani” which
helped raise over $250,000 towards supporting the research program of the Hackensack University
Medical Center to establish Pediatric Genetic Oncology Laboratories.
> Supervised production of both in-house and out-sourced print jobs.
> Participated in the launch of several start-up companies by creating their corporate image through the
design of logos, stationery systems, corporate brochures and web graphics.
> Increased business and customer base though direct mail campaigns, trade shows and networking events.
> Managed client relationships and sales team.
Art Director / Vice President
National Discount Brokers, NY
5/1996 – 3/2000
> Art Directed the development of marketing campaign which helped ndb.com reach its goal of 200,000
accounts by February 2000.
> Worked with the executive team to conceive and design sales presentations that led to the sale of the
company and its subsidiaries.
> Managed design and layout of ndb.com, which was ranked #1 in Barron’s 2000 Online Broker Survey.
> Conceptualized and designed all printed marketing materials and managed outside vendors in all areas of
productions including ad specialty distributors, print shops and web programmers.
ccmanzo@comcast.net
Tel: 973.865.5476
Creative individual with strong
business skills and 15 plus years
experience in advertising, design,
promotion, event planning and
production seeking a marketing
position which will utilize talent
and technical skills...
Software
Experience
Adobe InDesign,
Photoshop, Illustrator,
Acrobat, MS Office
Education
FIT
Bachelor of Fine Arts
Magna Cum Laude
Bachelor’s Degree
in Graphic Design
Concentration in
Advertising Design
References and portfolio
available upon request.
Professional Experience