1. Glyn S. Williams
12530 Braddock Drive ● Los Angeles, CA 90066 ● 323.351.1989 ● glynnonwilliams@gmail.com
EXECUTIVE SUMMARY
A seasoned leader and veteran of the media agency landscape with a 14 year track record of delivering insightful
strategic thinking, high value client solutions, and unique ideas. Driven by business and staff development,
showing consistent revenue growth by emphasizing a consistent delivery of superior quality media plans that
follow media trends and complement the greater media channel mix. Current and past clients include Amazon,
Uber, Netflix, Chrysler, MillerCoors, Discover Card, and Walt Disney Co.
EXPERIENCE
Rapport Worldwide
Interpublic Group
Los Angeles, CA
Media Director (July 2013 — Present)
• Member of Board of Directors that successfully launched Rapport, IPG’s out of home media agency, in 2013.
• Oversee office of 8 staff members planning and buying out of home media for over 30 clients including Amazon, Uber,
Netflix, California Lottery, Albertson’s/Safeway, and Carl’s Jr/Hardee’s.
• A leader and advocate within OOH industry in embracing the integration of data and mobile attribution studies into
media plans.
• Delivered internal thought pieces and POVs on the future of media landscape, including programmatic buying, mobile-
OOH integration, audience planning, and more.
• Work closely with partner agencies such as Initiative, Universal McCann, Deutsch, and MullenLowe/Mediahub as well as
with client partners directly.
• Have nearly doubled office billings over three year span, from $27.6MM net in 2013 to $50MM net in 2016.
• Developed a robust new business platform, activating media plans for over 15 new clients in 2015.
• Pitched and won the Carls Jr./Hardee’s OOH media assignment despite the partner agency initially indicated the meeting
would never be possible.
• Turned Amazon from an OOH media naysayer with less than $4MMnet billings in 2013 to become the third largest client
within Rapport, with over $16MM net investments in 2016.
• Leading voice within Rapport for integration of mobile and OOH, executing more synergistic plans than any other office.
• Facilitated long term, cross channel partnerships with media owners that delivered high value propositions to clients.
• Planned and negotiated multiyear, multichannel partnerships between Cedars Sinai Medical Center and LA Dodgers as
well as LA Clippers.
• Participate in numerous public speaking and presentations to IPG staff members and clients, as well as at OAAA events.
Kinetic Worldwide
WPP
Chicago, IL
Account Director, Outdoor Advertising Group (February 2012 – June 2013)
• Led team of four in Chicago and Detroit to deliver OOH media solutions for clients including Chrysler, Kaiser
Permanente, Sharpie, Dow Chemicals, SuperValu, et al.
• Achieved over 10% growth in year over year revenue through new business, organic growth and activating agency
initiatives with media partners.
• Industry thought leader during time of transition through revised measurement systems and implementation of using
data more aggressively in OOH media plan development.
Account Manager, Outdoor Advertising Group (March 2011 – February 2012)
• Led Chicago office of newly developed OAG, putting processes in place for young team to operate effectively.
• Executed numerous integrated campaigns that married social media with digital OOH for clients such as Sharpie, Taco
Bell, Brookfield Zoo, and SuperValu.
• Led team of two staff members to facilitate 15% growth in billing year over year.
Account Manager, Kinetic (October 2007 – March 2011)
• Participated in new business wins of MillerCoors and Western Union and was highly instrumental in creating smooth
onboarding processes.
2. • Worked directly with clients across multiple brand categories including MillerCoors, Western Union, Discover Card,
American Family Insurance, et al.
• Planned and implemented over $25MM net of media investments and contracts.
Starcom MediaVest Group
Publicis Groupe Chicago, IL
Media Strategy Group Supervisor (January 2007 — April 2007)
• Supervised two staff members to work closely with multiple creative agencies planning integrated cross channel
marketing campaigns for Kraft’s DiGiorno, California Pizza Kitchen, Tombstone, and Velveeta Shells and Cheese brands.
• Managed all aspects of $30 million DiGiorno media plan including television, print, online, and NCAA sponsorship
activity.
• Worked on new product launch campaigns including DiGiorno Ultimate and national advertising launch of California
Pizza Kitchen frozen pizzas.
Media Investment Group Supervisor (October 2004 — January 2007)
• Worked with Gap Inc. media team to oversee brand’s $15 million national out of home advertising budget.
• National clients include Morgan Stanley/Discover Card, E! Entertainment Television, and Hallmark, and several smaller
Chicago-based clients including the Museum of Science and Industry.
• Researched and presented clients with the newest innovations in OOH in an effort to expand the breadth and depth of
their advertising campaigns.
Media Investment Group Associate (September 2002 — October 2004)
• Worked within budgets and on deadline to execute OOH advertising that met the needs of clients such as Disney,
Kellogg’s, Miller Brewing, Hennessy, LEGO, and others.
• Juggled heavy planning responsibilities with major market buying responsibilities including Los Angeles and Denver for
multiple clients.
RacingOne.com
TEAMtalk Media Group
Chicago, IL
Project Manager (April 2000 — May 2002)
• Developed company fantasy auto racing game, one of the first in the country.
• Lead content editor and project manager for RacingOne.com -- an auto racing news website -- and several other
company-owned websites.
• Conceptualized, implemented, and monitored websites for Amoco, Alltel, and Mars, Inc.
• Maintained websites’ extensive statistics, news, and biographical information.
• Designed advertisements and wrote press releases to promote company.
EDUCATION
Hope College Holland, MI
Bachelor of Arts in English Literature and Communication (May 1998)
Internship: Franklin Institute Science Museum Marketing Dept.; Philadelphia, PA
HONORS AND AWARDS
• OAAA: Best Use of Data/TAB Driven Analysis; 2013
• Association of Hispanic Advertising Agencies: Best Use of Out of Home; 2004
• MediaWeek: Media Plan of the Year; 2003