1. ANDREW MERCLEAN
488 Summit Ave, Maplewood, New Jersey 07040
973-255-7586 mercleana@icloud.com
Creative Copywriting Professional whose expertise is in creating content that engages and
excites target demographics. Practiced in the skill of communicating value through relatable and
persuasive copy. Proficient in Spanish.
PROFESSIONAL EXPERIENCE
Junior Copywriter
Costume SuperCenter, Edison, NJ (March 2015 - Present)
• Create copy for products and themed landing pages; maximize Google AdWords and SEO
logic.
• Achieved average 123% productivity within 3 months.
Copywriter/Music Composer
Lloyd Productions, Maplewood, New Jersey (March 2014 - Present)
• Wrote copy for the company’s website
• Composed music under client direction, for commercials for Carter’s, Funjamas and others.
EDUCATION
M.B.A., William Paterson University (WPUNJ), Wayne, NJ (2014)
Dean’s List recognition Fall 2014
B.S. cum laude, Business Administration, (concentration in Management)
William Paterson University, Wayne, NJ (2013) Dean’s List recognition multiple semesters
INTERNSHIPS
Creative Marketing Intern
Propeller Music, Montclair, NJ (Summer 2014)
• Analyzed industry with Hoovers and IBIS world databases; compiled data in Excel.
• Compiled list of potential clients: producers, creative supervisors and Davey-award winners.
• Re-catalogued 2000-piece music library; assigned appropriate descriptive search tags to
facilitate customers’ selection and purchase.
• Drafted marketing plan focusing on company’s website and social media presence.
• Created disaster recovery / business continuity plan addressing multiple vulnerabilities.
Marketing/Management Intern
WPUNJ Practicum, Classic Auto Body (Summer 2014)
• Collaborated with 9-person team on business plan for Mario Tommolillo’s Classic Auto Body.
• Introduced new branding / marketing campaign, showcasing business’s reputation.
o Incorporated system’s model into website’s layout, streamlining content.
o Developed social media strategies to promote and distinguish Mario’s brand.
WPUNJ Practicum, the Sound Films (Summer 2013)
• Developed a business plan for audio film start-up, identifying potential target markets.
• Recommended startup’s license content to larger audio distribution companies.
COMMUNITY SERVICE
Troop 150 Boy Scouts of America, Bernardsville, NJ
• Eagle Scout with bronze palm: led installation of posts along border of Lewis Morris Park.
Volunteer, Habitat for Humanity, Nazareth Farm, West Virginia (2008)