1. Laura J. Kearney
4541 Wolf Road, Western Springs, IL 60558
(c) 708-369-3160 · kearneyfamily5@gmail.com · www.linkedin.com/in/laurakearney1/
CAREER SUMMARY
Marketing professional with twelve years of experience researching, developing and executing ideas in multi-
faceted advertising campaigns that drive brand awareness and increase profitability. Currently looking for a
marketing position to leverage both my professional and volunteer experiences. Preference to work within a
flexible work week environment.
Key strengths include:
• Team leader and creative thinker with strong communication and interpersonal skills
• Proven record of success in managing agency partnerships and sponsorships
• Experience in writing and presenting proposals and grants
• Success in leveraging brand strategies across multiple channels, organizing trade shows and
special events
PROFFESSIONAL EXPERIENCE
UNITED AIRLINES, Elk Grove Village, IL 2000 - 2003
Marketing Manager, Worldwide Communications (2001-2003)
• Led internal team and agency partners in strategic planning, research development, budgeting, media
planning and creative development for national and regional multifaceted advertising campaigns.
• Developed and maintained an $8.6M regional budget and contributed to $38M national budget
supporting advertising efforts, local sponsorship agreements, promotions and agency fees.
• Leveraged and maintained relationships with Midwest partners including the City of Chicago,
Chicago Bulls, Chicago Blackhawks and United Center.
• Managed regional sales representatives in an effort to drive brand awareness and revenue through
special events, sales initiatives, promotions and sponsorships.
• Partnered with ad agency to develop and execute an integrated marketing communications plan for
North America post September 11, 2001, which included regional and national television, radio and
print ads. “We Are United” campaign earned:
- Ad Age’s “Best Spot”, October 2001
- PR Week’s “Companies that you became closer to in 2001”
- Chicago Tribune and Adweek’s “Best Post-September 11 Advertising Campaign”
• Completed contingency planning and budget re-allocation for post bankruptcy filing and led creative
development effort for all pre/post bankruptcy print communication.
Senior Staff Specialist, Worldwide Communications (2000-2001)
• Developed television and print campaign for EasyCheck-in, EasyInfo and EasyUpdate product rollouts.
• Introduced brand guidelines and internal review processes for print ads and collateral.
• Created a marketing planner that incorporated a communications strategy, usage guidelines and an
ordering system for ads and sales materials.
• Managed sponsorships and advertising for the Midwest and Mountain regions including a branded
print campaign and revenue generating promotion for the 2002 Olympic Games.
• Rebuilt United’s “Chicago Hometown Airline” campaign through sponsorships and programming
with Mayor’s Office of Special Events, Department of Cultural Affairs, Chicago Convention and
Tourism Bureau and Illinois Office of Tourism.

2. Laura J. Kearney
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FRANKEL, Chicago, IL 1997 - 2000
Manager of Marketing & Business Development, Frankel Brand Environments
• Designed and implemented external new business initiatives, generating $700K.
• Identified industry trends, implemented lead generation strategies, wrote proposals and identified
and presented to qualified leads while exceeding annual revenue by 27 percent.
• Created and managed all marketing initiatives including brochures, direct mail campaigns, photo
shoots, website development, speaking engagements, award entries and internal training programs.
MERCHANDISE MART PROPERTIES, INC., Chicago, IL 1994 - 1997
Director of Marketing, Menswear & Bridal Industry (1994-1997)
• Created and executed strategic marketing plans including: ad campaigns, collateral, special events,
educational programming and media relations for four annual trade shows attracting over 10K
attendees.
• Developed and managed trade show budgets and sponsorships ranging from $50K to $350K.
CAMPBELL MITHUN ESTY, Minneapolis, MN 1991 - 1994
Assistant Account Executive, DowBrands Foodcare (1992-1994)
Account Assistant, Kimberly-Clark Depend & Poise (1991-1992)
• Contributed to new product research and creative strategy for print and television campaigns.
• Maintained monthly advertising and media budgets for entire product line.
VOLUNTEER EXPERIENCE
• Western Springs Foundation for Educational Excellence Grant Writer, 2013-present
- Secured grant to increase social play across district playgrounds.
• Forest Hills Elementary School PTA Board Member, 2008-present
- Developed proposal to secure needed outdoor blacktop space for district elementary school and
presented to Western Springs School Board and Park District.
- Committee Chairperson, multiple leadership roles and PTA Member of the Month, 2013.
• St. John of The Cross Women’s Club Member, 2011-present
• Easter Seals DuPage and the Fox Valley Region Parent Resource, 2007-2011
• Adventist Hinsdale Hospital NICU Parent Advocate and Resource, 2006-2008
EDUCATION
DEPAUW UNIVERSITY, Greencastle, IN 1987 - 1991
Bachelor of Arts in Communications
• Member of Women’s NCAA Division III Tennis Team
• Mission Trip – Guatemala
• Mediterranean Studies Program – Athens, Greece.