1. Debra Milano 17 Harmony Drive
Dmilano17@icloud.com Port Jefferson Station, NY 11776
Cell: 631.804.9162 Home: 631.331.7068
OVERVIEW
Accomplished business professional with broad marketing experience in B2C and B2B strategic planning,
sales promotions, visual merchandising, and public relations; Creates positive thinking within a team
environment with a focus on the company’s mission statement and strategic goals.
PROFESSIONAL EXPERIENCE
PERFUMANIA HOLDINGS, INC., BELLPORT, NY 2008-Present
MARKETING DIRECTOR
• Direct development of B2C and B2B programs that drive incremental sales for over
20,000 locations, including consignment, national retailers and 350 company owned
retail stores.
• Initiate, develop and implement the holiday gift set program, which results in sales of
over $5M Gross Profit.
• Manage the marketing team to support our national account executives.
• Preparation and execution of trade show events for both domestic and international
divisions.
• Development of POP displays, direct mail, media and interactive promotions for
Perfumania and national retail accounts.
• Liaison for Parlux and Five Star Company owned brands plus outside branded items
to present to our various channels of distribution.
• Work with cross-functional teams within the company and its divisions to implement
continuous improvement procedures and programs.
VITAMIN WORLD/NBTY, HOLBROOK, NY 1986-1991 & 1995-2008
VISUAL MARKETING MANAGER
• Created and implemented visual presentations and marketing communication for
460 locations on a monthly basis.
• Trained store managers and staff on visual presentation standards to improve brand
recognition.
• Managed visual department to maintain brand consistency and support internal and
external staff.
• Planned and implemented new point of purchase material increasing sales by 25%.
• Developed market specific sales programs and product campaigns to increase
sales.
• Coordinated advertising campaigns that included both national and local markets.
• Preparation and participation of trade show events.
AUSTIN TRAVEL, MELVILLE, NY 1994-1995
MARKETING MANAGER
• All aspects of Marketing for the corporate travel division and storefront locations.
• Responsible for internal corporate marketing initiatives such as a newsletter, travel
bulletin and FAM programs.
• Collaborated with direct transportation companies to develop new packages for
corporate events.
LIUSKI INTERNATIONAL, INC., MELVILLE, NY 1992-1994
MARKETING MANAGER
• Responsible for all the marketing and advertising activities for 8 regional offices.
• Planned, executed and supervised all local and national trade show events.
• Managed all cooperative advertising and incentive programs for Fortune 500
Companies such as Seagate, Sony and AMD Processors.
2. EDUCATION
Bachelor Degree of Business – Marketing – Dowling College, Oakdale, NY – Magna Cum Laude
2015 – Captain of LLS Fundraising Team – Perfumania Holdings, Inc. – First year as a team brought in
$319,462 in contributions and corporate sponsorship money. Placed at the top donations for the Long
Island division of LLS.