factors to be considered while going global or doing international business

1. FACTORS TO BE RECKONED BY INDIA
AND INDIAN FIRMS AS A
PREREQUISTE OF THEIR GLOBAL
ENDEAVOUR
JAY PARDASANI
15
INTERNATIONAL MARKETING

2. Optimal use of Natural Resources.
International co-operation and understanding.
Exchange of technical know-how and establishment of
new industries.
Increase in efficiency due to international competition.
WHY TO GO GLOBAL?

3.  Development of means of transportation and
communication.
Creates jobs.
Offers a way out to seasonal fluctuations.
Enhance company’s prestige
Increase in sale and profit.

4. Conduct market research to identify your prime target
markets:
Market research is a powerful tool for the exploring and
identifying the fastest growing, most penetrable market.
Prepare your product for export:
Make your product best in its class and you will be able to sell
it anywhere in the world.
Factors To Be Reckoned By Indian Firms

5. Set up terms, conditions and other financing options:
Agree on terms of payment in advance and never sell on
open account to a brand new customer.
Brush up on your documentations and export licensing
procedures:
Hire a freight forwarder who can fill you in on the spot. Use
their expertise to your advantage.
Get company – Wide commitment:
Every employee should be vital member of your
international team.

6. Explore cross-border alliance and partnership:
Consider joining forces with another company of a similar
size and market presence that’s located in a foreign
country.

7. entrepreneur.com
Youraticlelibrary.com
Bibliography

8. Thank You!