It talks about tools and objective of Public Relations

1. Jay Pardasani
Principles Of Marketing Management

2.  Public relations refers to the practice of
enhancing an organization’s reputation and
image in the minds of target audience
through ethical means.
 Public relation experts maintains a cordial
relation between organization and stake
holders.

4.  Media relations
 Media tours
 Newsletters
 Special events
 Speaking engagements
 Sponsorships
 Employee relations
 Community relations

5.  Building Product Awareness:
When introducing new product or relaunching
existing product, marketers can use PR element to
generate consumer awareness.
 Creating Interest:
Weather a PR placement is a short product article or
is included with other products in “round up”
articles, stories, in media can help to generate
interest.

6.  Providing Information:
PR can be used to provide in depth
information through articles, collateral
materials, newsletters, websites, etc.
 Stimulating Sales:
A Positive article in a newspaper or on news
show or mentioned on the internet , often
results into increase in product sale.

7.  Reinforcing The Brand
PR is also involved with the brand
reinforcement by maintaining positive
relationships with key audiences and thereby
building a strong image

8.  Knowthis.com
 Bitesizepr.com
 Yourarticlelibrary.com
 Managementstudyguide.com