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International expansion strategies - corporate level strategies - Strategic management - Manu Melwin Joy
- 1. International Expansion strategies Corporate Level Strategies
- 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
- 4. Export • Exporting is an effective entry strategy for companies that are just beginning to enter a new foreign market. It’s a low-cost, low-risk option compared to the other strategies.
- 5. Imports • Importing is the flipside of exporting. Importing refers to buying goods and services from foreign sources and bringing them back into the home country.
- 6. Licensing Licensing is another way to enter a foreign market with a limited degree of risk. Under international Licensing, a firm in one country permits a firm in another country to use its intellectual property( Patents, trade marks etc).
- 7. Example of Licensing • Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products.
- 8. Franchising Franchising is a business model in which many different owners share a single brand name. A parent company allows entrepreneurs to use the company's strategies and trademarks; in exchange, the franchisee pays an initial fee and royalties based on revenues.
- 9. Example of Franchise • Examples of franchises include McDonalds, Subway, 7-11 and Dunkin Donuts.
- 10. Joint Ventures An equity joint venture is a contractual, strategic partnership between two or more separate business entities to pursue a business opportunity together.
- 11. Example of Joint Ventures Sony-Ericsson is a joint venture by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones.