2. “We have two guiding arrows. One points overseas,
where we want to expand markets for our existing
products. The other points right here, to India,
where we want to explore the large mass market
that is emerging not by following but by breaking
new ground in product development and seeing
how we can do something that hasn’t been done
before.”
3. Case Question
Q. M&A has been a major strategic pursuit for Tata Group’s growth strategy.
Discuss.
Organic Inorganic
• Internal growth
• Cost Reduction
• Productivity
maximization
• Slow process
• Cheap
• Long time
• Better control &
coordination
• All risks in one company
• External Growth
Merger &
Acquisitions
• Fast process
• Expansion of
customer base
• Larger pool of skill
& experience
• Multiplication of
revenues
4. Key Acquisitions
Period Acquirer Target Value (in Rs
crore)
Feb 2000 1870
Feb 2002 1439
Mar 2004 459
Aug 2004 1313
Dec 2005 1818
June 2006 1015
April 2007 1210
2000
$ 2.7 Bn
1989
$ 2.5 Bn
2008
$ 2.3 Bn
5. Benefits
• Vertical integration
• Geographical broadening
• Corporate portfolio
• Access to
• New market
• Technology
• R&D capacities
• Companies acquired by target
companies
• Complementary product range
Mergers & Acquisitions
Challenges
• High maintenance cost for
existing infrastructure
• Limited expertise
• Lack of synergies
• Failure in culture integration
• Difference in visions
• Diseconomies of scale
6. • Need for “Quick and dirty Due Diligence”
• Strong technical and manufacturing capability
• Complimentary product range
• Beyond the bid price
• Winning acceptance of DWCV employees
• Structured program to educate about India
• Communication (in Korean) to management, unions and
employees emphasizing Tata Motors capabilities and Tata
Group’s reputation for good corporate governance
• Managing the Korean culture
• Respecting hierarchy and values
• Managing Unions
Lessons Learnt
Daewoo Commercial Vehicles has been its
biggest success: it has regained lost market
share, and grew its sales by 35% last year
7. • Overall international revenues for year ending 2015-16 = US $ 69.69 Bn
• Global presence by way of Jaguar
• Position among top players in automobile industry
• Strong synergies – R&D capacities and expansion of product line
• Risk avoidance by countering domestic market cyclicality through overseas
markets
• Corporate India is impressed with Tata’s strategy
• “The Tatas make a strategic investment, and then back it up with the right
financing so that the business becomes viable.They have taken calculated
risks, and have gone all-out, and tried to deliver. M&A is a mix of business
(operational support), the right type of financing and very good HR”, said
Nimesh Kampani, CEO, JM Financial.
Conclusion