1. PRESENT
DIRECTOR – LUMINOGLOZ SOLUTIONS P LTD.
The company is into manufacturing of power saving LED (light emitting diode) lights and
cater both commercial and residential applications. The company is involved in executing
mega lighting projects both in India and international. Details at www.luminogloz.com
.
MAY 2008 – AUGUST 2009
AT GABRONE, (SOUTH AFRICA)
Optimum McCann – ERICKSON as Managing Director.
My role as a Managing Director is to design, develop and implement the strategic plan
for their company in the most cost effective and time efficient manner. Responsible for
both the day-to-day running of the company and developing business plans for the long
term future of the organization. Motivate and mentor members of the management team
and chair meetings. Leads the company and develops the corporate culture for the
organization
CAREER PROFILE AND KEY SKILLS
Over 20 years of progressive experience in media and communication.
Leading product launches and developing new business
Initiating market research studies and analyzing their findings
Advising on marketing and sales promotion strategies, including promotional events and
media campaigns
Implementing marketing, advertising campaigns & devising and executing new
distribution policies
Negotiating with large corporations and multi-national companies
Selecting, recruiting and managing professional staff
Lead the operations of an UK based Advt. Agency in Doha, Qatar, from the year 1999.
By 2001, became part of Lowe & Partners Worldwide (Lowe & Partners Worldwide is a
member of the Inter public Group, with operations in over 80 countries and 180-plus
offices)
Initiated the strategic alliances in 2004 with M/s. Action, a Dubai-based PR consultant
and M/s. Vahid Associates, Bahrain, a firm specializing in brand architecture and image
building. Both these partners have extensive global experience, especially in the Middle
East and Gulf markets and have a portfolio of leading organizations.
Achievements;

2. • Designed And Launched The World Trade Organization Doha Meet
• Designed And Launched The Doha International Airport – Corporate /
Above & Below The Line Activities
• Launch Of The Grindlays Qatar Bank (Gqb) Visa And Master Credit
Cards And Conceived The Re Branding From Gqb To Ibq (International
Bank Of Qatar)
• Launched, With A Sound-And-Sight Show, The Lexus Brand For
Abdullah Abdul Ghani, The Sole Distributors Of Lexus And Toyota In
Qatar.
• In Later Half Of 2003, Did The Entire Campaign Relating To The Gcc
Conference On Breast Cancer Held In Doha Attended By Delegates
From All Over The World.
• Instrumental In Opening A Branch In Muscat
• Developed 20 Plus Major Key Accounts Including Hsbc, Qatar
Airways, International Bank Of Qatar, Qatar Insurance Company, Q.Tel.
Etc.
Summary Of Experience:
From Jan, 2006 to April 2007
General Manager (Marketing) in a FMCG segment based at Chennai.
The job profile involves identifying new markets for the product extensions, branding,
communications- internally and externally, marketing research, product planning and
market planning, pricing, distribution, the promotion mix, and customer services) and for
coordinating with other departments that perform marketing related activities (such as
packaging, warehousing, order filling, design of new and improved products, credit,
billing, collections, accounting, transportation, product repair, warranty fulfillment, and
technical assistance to customers.-
8/99 to 31/12/2005: General Manager
An UK based International Advertising agency in Doha, Qatar.
Conducted a talent search to recruit a multi national team. Consolidate
present business and add more clients to the portfolio. Conducted
financial planning and control. Liaise with various partners and
suppliers. Developed the agency for further growth and profitability.
Handled blue-chip clients including Hsbc, Qatar Gas, Qatar
Petrochemicals, Dealers For Toyota, Honda, Nissan, York Air
Conditioners, Grindlays Qatar Bank, Qatar Airways, Qatar Tourism
Authority And Oman Air.
06/92 TO 06/99 – ACCOUNT DIRECTOR
R.K. Swamy BBDO Pvt. Ltd. Chennai, India.
Developed and motivated a team of professionals at this multinational advertising
agency. Created and sustained good relationships with clients. Inspired and managed a
high quality of competitive advertising and financial planning as a managerial profit-

3. centre. Planned and designed corporate communication and product promotion for
Orchid Chemicals, including a stall at the World Pharma Conference in Milan, Italy.
Launched a campaign for a major expansion project of Madras Fertilizers Ltd. Managed
other national clients including Sundaram Finance Group, Hindustan Latex, United India
Insurance Co., Eurocon Tiles, Golden Eagle brands and others.
06/89 TO 05/92: ACCOUNT MANAGER
Gold Wire Communications Pvt. Ltd. Chennai, India.
Developed dynamic advertising and promotions for Madras Rubber Factory. Initiated and
Supervised a TV Series called “Street Hawk” Supervised a team of professionals in
various disciplines such as copy, art, production and media.
03/86 TO 05/89: ACCOUNT SUPERVISOR
Clarion Advertising Services, Chennai, India.
Directed a research team into North Indian markets for truck, tractor and trailer
manufacturer Ashok Leyland. Identified virgin markets and markets with expansion
potential, to contribute to the subsequent multi-media campaign. Planned strategies and
helped launch Cytozyme, an agricultural pesticide. Created and implemented a multi-
media campaign for Ramco Cement that effected an increase in sales.
04/84 to 02/86: MEDIA EXECUTIVE
Contour Advertising Pvt. Ltd. Mumbai., India
Managed advertising and media relations for consumer durables including personal
luggage. Conducted market surveys, analyzed buying habits, evaluated sales
performance and dealers “incentives”.
1981-03/84 – EXECUTIVE ASSISTANT
Grant Kenyon & Eckhardt Marketing Ltd. Mumbai, India.
Conducted consumer market research and learned the basic of practical marketing of
Colgate Dental Cream, Halo Shampoo and other products.
EDUCATION
1997: MASTER OF BUSINESS ADMINSTRATION
1984: DIPLOMA IN MARKETING MANAGEMENT
Ghatgobar Institute of Management, Mumbai, India
1983: POST GRADUATE DIPLOMA IN ADVERTISING & PUBLIC RELATIONS
K.C. College of studies, Mumbai, India.
1980: BACHELOR OF COMMERCE
Sri Poondi Pushpam College, University of Madras, India.