3. Brand context
Early in 2016, Pía Cortés entrusted us with the launching of its autumn
winter campaign and its corresponding entrance into the argentine
market.
The Brand had to be positioned as a premium brand within a segment
already abundant in leather clothing offer. Pía Cortés’s distinguishing
factor lay in its prime quality leather treatment as well as its excellence
in confection and level of detail of their products.
Our goal
As the brand had a strongly defined personality, the objective of the study
was to develop a graphic system which could harmonize with the brand’s
attitude. It was us who were in charge of developing both the communication
related to the product as well as the website , packaging, photography,
and production logistics.
What we did
Logo, creative redaction, photographic campaigns, product photos,
hangtag design, packaging, bags, and online store.
pía cortés is a female clothing Brand
with a strong attitude which offers their
clients high-quality, limited-edition
leather clothes.
For the launching, we were the ones in
charge of designing a communication
system that accompanied the quality of
their products while positioning the brand
within a premium segment of the market.
luxury
leather
pía cortés
4.
5.
6.
7. Brand context
The event arises in 2012 as the project of an independent production
company which was in search of gathering several artists, exhibitors,
performes and bands who were related to the world of the circus.
The event would take place in Centro Cultural Konex, an old abandoned
Factory which became an important centre of the artistic and musical life
of the city of Buenos Aires
Our goal
Alongside a particular selection of musicians, artists, and exhibitors, our
job was to create a visual universe for a brand whose unique and unusual
personality was to be remembered. The entire event’s graphic was based
on 1900’s circus poster’s codes mixed with vibrating colours and striking
typographical compositions.
What we did
Naming, logo, creative redaction, graphic design for Street campaign,
tickets design, website, flyers, editorial design, creativewriting,
typography design and poster design.
Freak is the result of a production that
blends performace, circus arts, and music
in a single three-day event.
The final result was a distinct and unique
identity, born among old circus posters,
twisted typographies and psychedelic
colours.
rocking
circus
attitude
freak
8.
9.
10.
11. making tech
a little
bit easier
Brand context
Bit emerges as a response to an overcrowded market, exceeding in
purchase options yet quite unfavorable for the average public.
The request consisted in designing a brand which was rapidly
recognizable, easy to pronounce, and simple enough to be effortlessly
applied in a wide variety of supports ranging from signs to stores,
utilitary vehicles, and digital supports.
Our goal
Stemming from a short and easy name related to the area,
we decided to articulate the brand with different elements of
communication in a simple manner. In this way we were able
to create a solid brand image easy o apply.
What we did
Naming, logo, brand guidelines, streetads, bags, web site.
Bit is a small technology chain store in
which the value resides in help and
customer service.
Unlike other technology retails, bit’s brand
experience is focused on a simple,
clear service where the differentiating
value lies on attention and communication
with customers.
bit
12.
13.
14.
15. Brand context
In early 2015 Moishele Kravi, an Israeli textile entrepreneur with more
than 15 years of experience in the world of clothing, decided to create a
new brand completely removed from his niche market where he could
explore new forms and materials.
Our goal
The new brand should represent the least possible expression and
concentrate on what had given rise to the brand: materials. Our work
consisted in creating a graphic systemparticular enough to exploit on
each piece the characteristics of the materials, their composition and their
forms in such a way that it was perceived as an extension of the
experience offered by the products.
What we did
Integral brand design, Logo, Packaging, Art direction, Creative writing,
Photography, Expanding publishers and web design.
Formed in early 2015 in Israel New York,
Tokyo, London is an ultra-minimalist
clothing company that bases its
essence on the quality of its materials
and its clothing.
Gonni was chosen as a studio to create
the brand image fromscratch and the
integral development of New York Tokio
London's image, which included
everything from hangtags to campaign
photography.
essential
clothing
new york tokyo london
16.
17.
18.
19. Brand context
Originally born as a social network for businesses, Hibox had a strategy
change in 2016, when it became a chat application for communication
between work teams.
Upon landing in the European market in mid-2016, the company found
out that the approach to its brand strategy was more associated with
following the leader of the segment that identifi es with the real
characteristics of the company itself.
Our goal
Our task was to find a concept, a small story that helped present the
brand in a way that could explain what the brandis and at the same time
differenciates i f t rom the leader of the segment. Within the main tasks
we carried out, we redesigned the logo, website and public road
campaigns.
What we did
Integral brand redesign, isologotype redesign, voice tone design,
creative writing, web design, brand guides.
HiBox is a web tool and team
communication app, with bases in Chile,
Argentina, Brazil and Spain.
As a result of it’s recent entry into the
European market we were hired to
redesign its logo and brand image.
say Hi! to a
game changer
app
hibox
20.
21.
22.
23. Brand context
Early in 2012, in the midst of cycling development in the city of Buenos
Aires, Helter Skelter raises as a brand, characterized by limited-edition,
fully handmade, 100% argentine leather backpacks, treated with colours
which evidence the brand’s spirit and intensity.ca.
Our goal
Since the brand’s name was inspired in one of the most eclectic Beatles’
songs, the graphics seek to accompany the brand’s attitude resorting to
clashes between a wide range of black and white shapes that aesthetically
represent the company’s values and personality.
What we did
Brand comprehensive design, logo, creative writing, packaging, tag
system, graphic advertising, storefront, patterns, wallpapers, and web
site design.
Helter Skelter is an Enterprise dedicated to
the manufacturing of high-quality, leather
bags with an urban, rocker spirit.
For the brand launching we were in charge
of the design of packaging, tag system,
website, and graphics to be used both on
the product and showrooms.
backpacks
for freedom
helter skleter
24.
25.
26.
27. Brand context
After a key change in its business model that includes the joining of
casino games and sports betting along with a change of target and the
expansion to all Latin America, the company hired us to translate that
transformation into its image and help it appeal in a more effective way
to their new audience.
Our goal
The goal was to make a radical change in the way the company spoke to
its audience, both graphically and verbally. Full 10 stops beingan
overnight company, to become an entertainment company with
recreational purposes. It is no longer a betting company, but a source of
entertainment.
What we did
Isologotype redesign, voice tone, brand manual, website, creative writing,
roadside graphics.
Founded in 2010 in Argentina, Full 10
Poker is one of the largest online
betting companies in the country.
A recent change in their internal
organization and business model led
them to rethink their communication
to effectively reach a new segment
of the market.
betting to
a new target
full10 poker
