This document provides an overview of Liberates Design Studio, a design studio based in Yogyakarta, Indonesia. It discusses their approach to creativity and problem solving, which is influenced by the strong art and culture of Yogyakarta. It also outlines the types of work they do, including branding, logo and identity design, visual merchandising, packaging, printing, digital publishing, and content creation. Examples of projects are provided for each type of work. Testimonials from clients praising their work are also included. The document promotes Liberates Design Studio as a full-service creative agency capable of providing strategic branding and design solutions.

1. LIBERATES DESIGN STUDIO
CREDENTIAL 2017
creativity towards changes

2. WE ARE A DESIGN STUDIO BASED IN YOGYAKARTA.
BORN AND GROW IN JOGJA, WE’VE ALWAYS BEEN EMPOWERED
BY ITS ART, CREATIVE SPACE, AND STRONG CULTURAL LIFE.
THUS, INFLUENCING OUR APPROACH TOWARDS CREATIVITY AND
PROBLEM SOLVING, WHICH SOMETIMES IS WITTY, OR EVEN WILD,
ASIDE GIVES AN EXTRA SPIRIT AND ENERGY TO OUR SOLUTION,
WHICH ESSENTIALLY SIMPLE, LOGIC AND EMPIRIC.
WHAT MAKES US
BOLD
LIBSTUD
Culture shapes values.
Values determine the future.
Robert L. Peters

3. WE PUSH OURSELVES TO PRODUCE IDEAS AND DESIGNS
THAT CREATE CHANGES, BY SHARPENING OUR SENSES TO BE
RESPONSIVE TOWARDS MARKET AND SOCIETY.
WE DO COMMERCIAL WORKS BY PROVIDING
COMMUNICATION STRATEGIES AND CREATIVE DESIGNS
FOR BRANDS AND PRODUCTS TO ENGAGE WITH THEIR
MARKET, AS WELL AS DO OUR SOCIAL WORKS BY CREATING
MOVEMENTS TO ENCOURAGE AND EMPOWER YOUTH TO
TAKE ACTIONS CONTRIBUTING TO PRODUCTIVE AND
POSITIVE SOCIETY.
WHAT LIBERATES
US
LIBSTUD
Good design, like good painting,
cooking, architecture or whatever you
like, is a manifestation of the capacity of
the human spirit to transcend its
limitations.
George Nelson

4. FIRST AND MOST, WE LISTEN TO YOUR PROBLEMS,
YOUR NEEDS, YOUR PASSION, YOUR GOALS.
PAYING ATTENTION TO WHAT YOU DO, WHY,
AND HOW, TO NOTICE WHAT’S IMPORTANT.
THEN, WE MAKE SURE WE UNDERSTAND THE PROBLEM.
THE REST IS EASY.
WHAT MAKES US
GOOD AS A PARTNER
LIBSTUD
The most stimulating source
for a solution to a problem
comes from the problem itself.
This is the real source—
the problem defines the solution.
Saul Bass

5. WHAT WE DOLIBSTUD
Innovations distinguishes between a
leader and a follower.
Steve Jobs
BRANDING
LOGO & VISUAL IDENTITY
VISUAL MERCHANDISING
PACKAGING
MERCHANDISING
PRINTING SERVICE
DIGITAL PUBLISHING
CONTENT CREATION

6. LIBSTUD
BRANDING
WORKS
A Brand is not a product or
a promise or a feeling.
It’s the sum of all the experiences
you have with a company.
Amir Kassaei

7. LIBSTUD
BRANDING
WORKS
Branding and visual identity works
for a tech-based hospitality startup
who creates affordable and
functional product/service
for modern customers
CAPTION
HOSPITALITY
S is for
Shampoo
G is for
Gel.
Shower Gel
C is for
Conditioner
WHAT
ABOUT
A HUG ?
HI WET,
I’M TOWEL

8. LIBSTUD
LOGO & ID
WORKS
Studies have shown that people react
better and faster to images over text,
so whilst ensuring your logo correctly
represents you as a company, this alone
is not enough to create a brand identity.
This must be continued on in store,
with a confidence in your company’s
core message, and with consideration
of what your customers want and need,
what will sell and how best to
present yourself.
Matthew Goddard

9. Providing the railroad company of Indonesia a new visual
identity that reflects the commitment to leap forward its
business and service.
LIBSTUD
LOGO & ID
WORKS
KERETA API
INDONESIA

10. LIBSTUD
LOGO & ID
WORKS
CITY OF
KEDIRI

11. CLIENT
TESTIMONIAL
ABDULLAH ABUBAKAR
MAYOR OF KEDIRI
Saya, walikota Kediri, mengucapkan terimakasih kepada liBStud
atas kerjasama pembuatan logo brand kota Kediri. Logonya sangat
keren, baik dari segi visi maupun misi yg tertuang di dalam logo,
juga dapat mewakili kota kediri dengan baik. Selain itu, mudah
dalam mengaplikasikannya sehingga jika logo kami disandingkan
dengan logo brand kota lain akan terlihat sangat baik, simpel
dan mudah dikenal.“

12. LIBSTUD
LOGO & ID
WORKS
YOGYA GROUP
BANDUNG
Corporate identity design works for
a holding company of one of the
biggest retail stores in West Java
with more than 200 stores.

13. LIBSTUD
VIRTUAL MERCHANDISING
WORKS
Visual merchandising
is the art of implementing
effective design ideas
to increase store traffic
and sales volume.
Shari Waters

14. LIBSTUD
VM
WORKS
KEDAI
FILOSOFI KOPI
JKT & YK
+
LOGO
DESIGN
+
MERCHANDISNG
Unique touch of Farid Stevy’s art in the coffee shop was
an essential part of the movie FILOSOFI KOPI
Bringing aesthetic and artsy expereince for the customers.

15. CLIENT
TESTIMONIAL
ANGGA SASONGKO
FILOSOFI KOPI
MOVIE DIRECTOR
Buat saya, sebuah logo kalau dikerjain Farid itu punya arti
tersendiri. Sebagai pembuat film dan penikmat seni, saya melihat
ciri khas dan personalitas Farid sebagai wujud dari seni itu sendiri.
Di situ lah kekuatan Farid. Ia berkarya lewat desain, melewati
kepekaan sebagai desainer karena Farid juga melukis dan
bermusik. Brand Filosofi Kopi memiliki attitude-nya secara
organik yang tumbuh dari logo karya Farid“

16. LIBSTUD
VM
WORKS
FOODIEST
YOGYAKARTA
Presenting an F&B brand’s value through a comprehensive
and detailed artistic layout.
+
LOGO
DESIGN
+
MERCHANDISNG

17. LIBSTUD
VM
WORKS
LIWIS PIZZA
BANJARMASIN
Cultivate used materials with local taste in visual merchandising
project for a pizza shop in Banjarmasin, Kalimantan.
+
LOGO
DESIGN

18. LIBSTUD
PACKAGING
WORKS
Designer creates something that
transcends mere packaging.
They create a visual representation
of your music - not all of your music,
just a snapshot in time, but snapshot
that last forever.
Brian Hickey

19. LIBSTUD
PACKAGING
WORKS
SO7
MUSIM YANG BAIK
A music album by Sheila on 7 marking its comeback as one of
the most popular band in Indonesia. The design won the 2014
AMI Awards for Best Graphic Design.

20. CLIENT
TESTIMONIAL
SHEILA ON 7
Pilihan warnanya segar. Artworks-nya mewakili situasi
Sheila on 7 saat itu. Inovatif karna Sheila on 7 belum pernah
punya desain cover dan packaging yang seperti itu
sebelumnya. Informatif juga akomodatif untuk sheilagank
dan semua pendengar Sheila on 7 karena mereka bisa
memilih sendiri cover album dengan artworks lembar lagu
yg mereka suka“

21. LIBSTUD
PACKAGING
WORKS
KUNTO AJI
GENERATION Y
Graphic design and interactive packaging works
for an Indonesian rising pop singer.
+
PRINTING

22. CLIENT
TESTIMONIAL
KUNTO AJI
Dikasi ruang untuk brainstorm yang panjang, lebar, dan luas,
sehingga saya puas dengan hasil yang didapat. Benar benar bisa
memvisualisasikan apa yang mau saya sampaikan dengan musik
melalui artwork album. liBStud juga sangat responsif, sehingga
tektok-an dengan timeline yang mepet pun bisa terjaga
ritmenya. Pokoke well, jos, mubal mubal. Terima kasih liBStud,
terima kasih mas Farid Stevy. Love.“

23. LIBSTUD
PACKAGING
WORKS
FSTVLST
HITSKITSCH
+
BRANDING
Boxset design of the first music album for a popular indie rock
band from Yogyakarta.
+
PRINTING

24. LIBSTUD
MERCHANDISING
WORKS
Advertising moves people toward goods;
Merchandising moves goods toward
people.
Morris Hite

25. LIBSTUD
MERCHANDISING
WORKS
KARATON
YOGYAKARTA
+
BRANDING
Collaboration project to create and produce lines of
merchandise for Karaton Yogyakarta
+
PRINTING

26. LIBSTUD
MERCHANDISING
WORKS
FRDSTVY
+
LOGO
+
PRINTING
Art merchandise series of Farid Stevy who uses
his artworks with many text as medium.

27. LIBSTUD
PRINTING SERVICE
WORKS
In this digital era, printing still holds its
ground and yet irreplaceable for a brand
touch points and marketing tool which
give more tangible and personal feel.

28. LIBSTUD
PRINTING SERVICE
WORKS
Vintage printing service using letterpress technique, producing
high quality prints with distinctive, unique look and feel.

29. LIBSTUD
DIGITAL PUBLISHING
WORKS
In 2016, MARS discovered over than
90 millions people in Indonesia has been
connected to the internet.
CORAL app shows 89,8% of them
access it through their mobile device.
Providing digital publishing platform
to reach this digital crowd is vital to get
your brand message accross.

30. PUBLIXXLIBSTUD
DIGITAL
PUBLISHING
WORKS A mobile digital publishing solution with rich features tailored
for brands from wide range of industries.

31. LIBSTUD
CONTENT CREATION
WORKS
According to a recent study,
66% of beauty product buyers say
YouTube influenced their purchases
by helping them visualise how products
fit into their lives. By engaging
consumers around their passions and
interests, content clearly influences
purchase.

32. Promotional video production for a honeymoon package in
a 5 star hotel and resort in Sanur, Bali.
LIBSTUD
CONTENT
CREATION
WORKS
FAIRMONT HOTEL & RESORT
SANUR, BALI: PROMO VIDEO

33. CELEBRATING 9 TO 5
WHY SO SERIOUS .. ?
ELANG
PERKASA
Chief Creative Officer
Generalist graphic designer
who loves details. Experienced in
branding and visual identity design.
ALBERT
DEBY
Chief Operation Officer
Resourceful, strict, and
straightforward manager.
Aspiring business consultant.
FARID
STEVY
Chief Executive Officer,
Founder
Graphic designer, musician,
and visual artist.
He’s the man. Just google him.
ADRIANUS
NUGROHO
Chief Marketing Officer
Digital Industry dots connector
Startup business mastermind.

34. LIBSTUD
CONTACT

35. LOOKING FORWARD TO SIT DOWN,
HAVE A CUP OF COFFEE (OR JUICE)
TO DISCUSS YOUR GOALS AND
HELP YOU ACHIEVE THEM.
THANK
YOU