Brand Book for Go it Gal

1. O IT
AL
G
RENT / SWAP / BUY

2. "BADDIE
ON A
BUDGET"
BRAND BOOK 2021

3. OUR PURPOSE
OUR PURPOSE
BRAND BOOK 2021

4. OUR VISION
OUR VISION
BRAND BOOK 2021

5. OUR MISSION
How GoItGirl plans to achieve its vision
BRAND BOOK 2021
Go It Gal is a peer-to-peer clothing and
accessory rental platform whose mission is
to democratize access to sustainable luxury
fashion. As firm believers in the concept of
democracy, all products in our shop are
maintained by members of our community
and available to borrow within the app or
purchase directly through our website.

6. HOW IT WORKS

7. WHO WE ARE

8. OUR VALUES
Our values explained
O1 O2 O3 O4
SUSTAINABILITY ENTREPRENEURSHIP INCLUSIVITY COMMUNITY
We care about our planet and we know
Fast fashion is a growing problem that
is creating massive landfills of clothes,
we cannot change the demand for fast
fashion due to people's desire and it's cheap
cost, but we can change how we consume
fast fashion. We promote renting, swapping, and
buying second hand without having to sacrifice
style and price.
One of the key features of our platform
is the P2P connection which is built on
entrepreneurship. We believe in
entrepreneurship and that our closets
are investments no matter the cost of
the item, its all about demand to us.
We want girls to be able to earn a
income from their closet.
We are smart consumers, we know
how to find discounts and the true
value of products. We believe that
affordability is a must and that's why
renting at 90% off retail price,
swapping or buying at a discount is
important.
We believe in the importance of communication
especially in a digital age where it has never
been easier to talk about things we believe in. It
can range from social/environmental issues to
thoughts on a new collection from a brand. We
want to facilitate conversation
with other like minded individuals.
BRAND BOOK 2021

9. OUR AUDIENCE
Who GoItGirl is for
BRAND BOOK 2021
We aim to target young women between the
ages of 18 to 26 years old. This current group
of women are heavily on social media
meaning they are aware of what is trending
and are actively involved in fashion. They like
to shop and stay up to date in the hottest
items. These group of women are also
interested in the empowerment of other
women and...

10. CONSUMER PROFILE
What is the persona of the GoItGal consumer?
BRAND BOOK 2021
THE UNAPOLOGETIC
TRENDSETTER
A strong force to be reckoned with! She is a confident, vibrant and stylish
being that stays on trend with fashion and heavily active on social
media. As she is heavily involved in social media, she always know what
items are trending and what the next trend will be. She has 7K followers
and is loved on Instagram for her style. Outside of her social media life,
she also aims to empower others and inspire others to stand out from
the crowd like herself, making her a natural born social butterfly. She
loves to travel and shops a ton every trip, which is why renting items is
perfect for her! She can save money while still being on trend.
Demographics: 24 years old, female, single, women of color
Geographically: Living in the big city (NYC, LA, Miami etc.)
Psychographics: Shopaholic, taking pictures around the city
Lifestyle: Always out with friends, social butterfly
Values: Empowering others, creativity, positive engagement
Salary: N/A

11. HOW
WE
SPEAK!
How GoItGirl communicates, behaves and interacts
O1
O2
O3
AUTHENTIC
YOUTHFUL
EMPOWERING
BRAND BOOK 2021

12. NARRATIVE
What is the GoItGirl story
BRAND BOOK 2021
Being women apart of the younger demographic, we
know the desire to want to be dressed in the most
trending and popular pieces. We are also aware that
many of these trending favorites are costly and out of
budget especially just to be worn once or bought just to
get an Instagram picture in. We developed Go It Gal as
a place for women to have access to those most
wanted items on their items at a more affordable price.
Through our platform, that stunning dress for an event
or the Jacquemus bag for a look on vacation is now
accessible just for that time period you need it.

13. PRIMARY COLOR
BRAND BOOK 2021
#FFFAEE #F6F3F0 #EDE9E3 #8D6951