The document outlines plans for a new techno club night in the city. It would be held at The Fez Club, a venue that hosts a wide variety of music genres. The goal is to bring the local community together through healthy and informed partying focused on techno music. An information stand would provide resources on substance use and promote harm reduction. The club night aims to give partygoers a new option, spread techno music, create an informed clubbing culture, and find new local talent. It does not face direct competition from other local clubs that focus on genres like EDM, urban music, and alternative styles.

1. Unit 11 - Exploration of Specialist
Study and Context
Jamie Grund

2. Vision
• Techno club night
• Bringing a society together
• Healthy & aware partying
• Work with local talents
• Opportunity for artists & myself
• A night I would attend

3. Plan / Concept
• Club night in established venue
• Provide the absent genre
• Give locals an alternative to traveling
• I start perfoming
• Search for suitable artists
• Give information & Spread awareness
• Info stand in venue
• Partner with a support organisation

4. Building a Vibe
• Positive promotion
• Attractive Entry Prices
• Relying on resident DJ’s / easily accessible
• Enthusiastic crowd
• Sound Quality
• Visuals, lighting, decoration
• Helpful and interesting

5. Venue: The Fez Club
• Moroccan themed
• Wide range of music
R&B, Hip-Hop, Garage, Dancehall, House,
Disco, Bass, Indie, Soul, Funk, Dance
• Multiple different nights
• Capacity: 300

6. Competition
• Kuda Club – EDM
 Chart, EDM, high energy house, bass beats, old school R’n’B
 Capacity: 1000
• Ballare – Urban music
 Hip hop, Afrobeat, R’n’B, Grime
 Capacity: 500
• Lola Lo – High energy EDM
 Chart, R&B, Disco, House, Commercial electro, Drum & Bass
 Capacity: 500
• Q-Club – Alternative
 Metal, Rock, Goth, Indie, Punk, Soul, Pop, Dance, R&B
 Capacity: 120

7. Venue’s Info Stand
Offers:
• Initial consultation free of charge
a) Friends / Family
b) Personal worries
• Referrals to advice / information centres
a) Online consultation
b) Consultation hotlines
c) Advice centres
• Distribution of Info material
a) Info booklets / folders
b) Info flyers
c) Short Quiz’s

8. Spread Awareness &
Prevent Development
• Not (yet) consuming
a) Encourage their current position
b) Partying and fun can be achieved without drugs
• Experimenting temporarily
a) Ensure casual consumption
b) Ensure consumption stays temporary
• Regular and high dosed consume
a) Minimize risks caused by legal or illegal substances
b) Support with abstinence attempts

9. Unique Selling Points
• Only techno club night
• No direct competition
• Informed and healthy partying

10. Target group
• Students 18+
• Adults under 35
• Enjoy electronic music
• Alternative to travelling far
All are welcome!

11. Serve the Community
To:
• Give party goers a new option
• Spread techno music
• Create an informed clubbing society
• Finding new local talent(s)

12. 3 Alternative Music Routes

13. Promoter
Establish a brand
• Create a logo & name
• Cheap workforce for flyers
• Street presence
• Social media & radio presence
• Mailing list (E-mail)
• Reduced guest list entry fees
• Backline, accommodation & rider
• Deals / agreements with artists / agents
• Set fee deal? Door split deal?

14. DJ / Performer
• Prepare music library
• Regular performances
• Get used to crowd interation
• Start recording mix’s
• Open up a social media profile
• Perfect my music productions

15. A&R Scout
• Search online
• Social media presence
• Internet presence (blogs, threads)
• Post in newspapers
• Visit performances / gigs
• Listen to demos
• Engage with artists

16. Techno
https://soundcloud.com/dorbachov/mandi-web-edit