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Tinpan NSAI presentation

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Increasing Audience Attendance. While music is a business, fans and audience members want to feel a relationship to artists. This is a brief overview of how to convert an audience into fans that will promote and support you with a brief discussion of other PR strategies.

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Tinpan NSAI presentation

  1. 1. Increasing Audiences at Live Performances Tara Dunphy lulu@luludemaine.com
  2. 2. Amplifying Musicians• Super Fan – Ambassador• Industry Experience – Merch Maven / Cashier – Street Team Manager – Office Manager – Grant Writing – Publicity – Assistant Tour Manager – Festival Experience (CMW, Tin Pan)
  3. 3. It’s Only Rock & Roll to a Sold Out Show• Cycle• Development• Merch• Networking• Learn your Demographic• Audience vs. Fans
  4. 4. Friends and Family• Built in Fans – Advocate for you• Lessons – Know what you are asking – Saturation
  5. 5. Common Problems• Music / Performance• Market• Shows are Stale• Reputation
  6. 6. Don’t KNOW• About You / Your Band – Website!• About a Specific Gig • Free Calendar Listings – Now, Eventful, Show Gopher • Your Networks – Facebook event Page – Artistdata, bandsintown, Reverbnation, Fanbridge, CBC etc • Online Forums – Meetups, Fan Forums, Facebook Groups
  7. 7. Knowing your AudienceGetting your Message to the RIGHT Market• Surveys• Create a persona• Personal Engagement – Online – Mingle• Create a Call to Action
  8. 8. Newsletter• Every Show• Minimum: Name, Email and Postal Code• Frequency• Mailchimp
  9. 9. Online• Bloggers and Podcasters – Build your own list • Turn the Record over • Bigger guys follow the smaller ones – Build Relationships (e.g. retweet them) – Offer Unique Content – Think Local• Social sites – Regularly update content – Respond
  10. 10. Few Other tips• Have email that will not be sent to spam and will demonstrate professionalism – Not hotmall or gmail• Tweet about shows – Include hashtags and include handles of local magazines and bloggers
  11. 11. Traditional Media• EARLY• Promo Package• Radio College Stations• Newspapers/Magazines• Follow-up, Follow-Up, Follow Up – Don’t be afraid to call• Extend Invitations (guest list)
  12. 12. On the Ground• Posters/Postcards – Vistaprint – Fiverr• Invite the Right People• Leverage Other Artists Fanbase
  13. 13. Take Away• Start Early• Research• Be Patient• Build Relationships – Don’t be afraid to ask• Remember Fan Base grows one person at a time
  14. 14. Tin Pan is Unique Opportunity• To create unique experience for your fans• To grow fan base• To Meet Venue Owners/bookers – Demonstrate ability to secure audience

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