The Forced Listening Project aims to get people to become more open to different songs by encouraging them to listen to songs linked by friends and provide honest feedback, even if they do not like the song. The key message is that people should not be so close-minded about music tastes and that one may discover new favorite songs in genres they did not expect. There is no harm in participating by listening to songs shared by friends via the Forced Listening Project's Facebook, Twitter, and YouTube channels to spread the message.

1. The
Forced Listening
Project

2. THE AIM:
• THE AIM OF THE FORCED LISTENING PROJECT IS TO GET PEOPLE ALL OVER THE WORLD TO
BECOME MORE OPEN TO DIFFERENT SONGS.
• THIS IS TO BE ACHIEVED BY GETTING PEOPLE TO LINK A SONG THEY LOVE AND ENCOURAGE
OTHERS – FRIENDS OR FOLLOWERS, TO LISTEN AND GIVE HONEST FEEDBACK AS TO WHETHER
THEY LIKE IT OR NOT.
• IT IS PERFECTLY UNDERSTANDABLE THAT IN MANY CASES, THE LISTENER WILL NOT LIKE WHAT
THEY HEAR, BUT THE FACT IS THAT THEY HAVE LISTENED TO IT AND GAVE IT A CHANCE.

3. KEY MESSAGE:
• THE KEY MESSAGE OF THE FORCED LISTENING PROJECT IS THAT PEOPLE NEED NOT BE SO
CRITICAL AND CLOSE-MINDED WHEN IT COMES TO MUSIC TASTE. TO ELABORATE, JUST
BECAUSE ONE DOES NOT LIKE A PARTICULAR STYLE OF MUSIC DOESN’T MEAN THAT IT IS THE
SCUM OF THE EARTH. LIKEN IT TO SPORT IF YOU WILL, YOU MAY GO FOR ONE TEAM, AND
YOUR FRIEND MAY GO FOR ANOTHER AND THEY MAKE YOU ENEMIES ON GAME DAY, BUT
THERE’S A DECENT CHANCE YOU LIKE, RESPECT OR ADMIRE AT LEAST ONE PLAYER FROM THE
OPPOSITION TEAM. THAT’S THE MESSAGE THE FORCED LISTENING PROJECT SEEKS TO SPREAD.

4. WHAT’S IN IT FOR YOU?
• WE WANT PEOPLE TO OPEN THEIR EYES, THEIR HEARTS AND THEIR MINDS. FOR ALL YOU KNOW,
ONE OF YOUR FAVOURITE SONGS COULD BE IN A DIFFERENT GENRE FROM A DIFFERENT ARTIST
THAT YOU MAY HAVE NEVER HEARD ABOUT.
• THERE IS ABSOLUTELY NO HARM INVOLVED IN GIVING THIS A TRY. ZERO, NADA, ZILCH. IT’S
CALLED FORCED LISTENING FOR A REASON. IF YOU SEE A FRIEND OR PEER LINK THE SONG,
TAKE A FEW MINUTES OUT OF YOUR DAY AND LISTEN. REMEMBER, THE FEEDBACK IS
IMPORTANT. IF YOU DO LIKE THE SONG, PLEASE SHARE IT WITH OTHERS. THIS HAS TO BECOME A
NEVER-ENDING CYCLE.

5. SOCIAL MEDIA CHANNELS
• THE FORCED LISTENING PROJECT NEEDS TO BE SPREAD ONLINE. TO DO THIS, THE FOLLOWING
CHANNELS WILL BE USED:
• FACEBOOK: THE FORCED LISTENING PROJECT
• TWITTER: @FORCEDLISTENINGPROJECT
• YOUTUBE: FORCEDLISTENINGPROJECT