Rite Aid Cleveland Marathon 2011 Scene Magazine Marketing Presentation

2. • Cleveland’s FREE
award-winning,
alternative newsweekly.
• Northeast Ohio’s ChOiCE
for weekly sports, news,
and entertainment for
OVER 40 YEARS!

3. • Award Winning Journalism
Scene has a decade’s worth of journalism awards. In the past two years alone, our
writers have won numerous journalism honors from the Society of Professional
Journalists as well as the Cleveland Press Club Excellence in Journalism Awards,
including...
• 2010 Altweekly awards WiNNER!
Scene web editor, Vince Grzegorek has been singled out by the
Association of Alternative Newsweeklies for his dynamic work
with the “ ‘64 and Counting’ “ sports blog. He was among an
elite few for the “Best Solo Blog” category
• The Press Club:
Best Non-Daily Newspaper in Ohio 2005, 2006, 2007, 2010
• The Society for Professional Journalists:
Best Weekly in Ohio, 2006, 2007

4. • Scene- We started with music and we’re • Scene Alt. Newsweekly- 373,300 Readers
still about music - but we’re also so much more.
A Cleveland institution since 1970, Scene re-
mains THE source for the best, most comprehen- • clevescene.com- 234,000 Unique visitors
sive coverage of Northeast Ohio’s ever-thriving
music and entertainment scene -- in addition to • Scene is published every
offering timely, engaging features and profiles Wednesday and is distributed for
on the news and events that shape our glorious FREE at over 1,750 location in
corner of the world. Perennially among the most Northeast Ohio.
widely acclaimed newspapers in Ohio, Scene
has earned more than a dozen statewide hon- • Scene provides the largest
ors for general excellence in the past decade calendar of events in Northeast Ohio.
alone. For 40 years and counting, we are Scene
--- Northeast Ohio’s alternative newsweekly. • We dedicate more space to
arts, culture and entertainment
coverage than any other media
Publisher in town
Chris Keating (x250)
ckeating@clevescene.com • Scene consistently wins
Local, State and National awards
1468 West 9th St. • Cleveland, OH 44113 for excellence in journalism.
Tel. 216-241-755-0 •www.clevescene.com

5. • print ad, E-Newsletter, website & on our STREET TEAM shirts!
As STREET TEAM SPONSOR your logo and name will appear in our weekly
sponsored by
WED 8/18
What: SLAYER/MEGADETH
Where: TWCA
When: 6:00PM
FRI 8/20
What: ZAC BROWN BAND
Where: BLOSSOM
When: 6:00PM
What: ROCKIN’ ON THE RIVER
Where: CUYAHOGA FALLS
When: 5:00AM
SAT 8/21
What: REO SPEEDWAGON
/PAT BENETAR
Where: TWCA Follow us on:
When: 6:00PM • Twitter: @Cleveland_Scene
• Facebook: /ClevelandScene
SUN 8/22

6. • Scene STREET TEAM cruises
around to the hottest bars, concerts,
and events. You name it, we’re there!
• Our Street Team will
• Be your guerilla marketing force each step
of the race!
• Pace teams
• Early sign-up incentives
• Be at the race taking photos to post on our
website, in our paper and social media sites
(Facebook & Twitter)
• TWEET about YOUR event
• Distribute YOUR guerilla
marketing items at
the hOTTEST events in town...

7. • As STREET
TEAM SPONSOR
our home page
STREET TEAM
link leads our
viewers to YOUR
Visit our Cleveland
website also... Marathon website
WED 8/18
What: SLAYER/MEGADETH
Where: TWCA
When: 6:00PM

8. • Scene READERS spent an average of $419 on sporting
events in the last year or OVER $28 MilliON!

9. • What Scene READERS spend on sports

10. • Scene READERS are almost twice as likely to have
attended ThREE + college/pro sports events

11. • Scene READERS have spent over $28 Million total on sporting events!

12. • Scene READERS
are more likely to be college educated health club members

13. • PARTNERShiP with Scene includes Race Day:
• TEAM SCENE
• We will enter our own team of runners
for each part of the race
• Scene WATER TEAM
• We will provide a team to distribute
water at one or more mile markers
• SCENE MilES OF MUSiC
• SCENE will secure a 5k worth
of liVE music! ONE artist at each mile!

14. • Web Advertising:
• We have several sizes of animated
WEB ADS available to place on clevescene.com
where we reach over 463,000 page views
May 15, 2011 Sign up now!
and 234,230 unique visitors per month.
• Over 6,000 fans are
updated daily on Facebook
& Twitter.
• Reach over 32,000
potential runners with our
WEEKLY E-Newsletter which
goes out to the Scene database
of over 32,000 subscribers.

15. • Print Advertising:
• FUll COlOR ADS in Scene weekly
Available in a variety of sizes
• iNSERTS placed inside our May 15, 2011
weekly publication. Provide your Visit clevelandmarathon.com
own or have us design it! for information and to sign up.

16. • “Post-it Note” AD
We offer a UNiQUE adverstising
opportunity with our post-it note
sticker ad which is placed directly
on the cover of our weekly publication
• RACk CARDS
Another UNiQUE opportunity.
have your advertisement appear on the
top of our racks which hold our weekly
paper at over 1,750 NE Ohio locations

17. Best of Cleveland Lucky 13! Advertising Special
*
SIGN UP FOR 13 ADS and we will DOUBLE your ad size for FREE!
You will also receive a SPECIAL RAtE
for the Best of Cleveland issue.
Get in on our BIGGESt ISSUE of the
year! Reserve your spot early for our
Best of Cleveland issue
which hits the street October 13th.
* Double your ad size for FREE for:
* Details/Issue tBD
(Excluding BESt OF Cleveland issue )

18. • BENEFiTS OF TEAMiNg WiTh SCENE
• Association with this seasons events
• Exclusive Placement on all Print, Web and
Social Networking advertising
• Direct access to a targeted demographic
that has either never participated in a marathon
or never been to one.
• Showcase MARAThON schedule and events.
• Tie into our active community of readers
• Association with this seasons hottest events in
and around Northeast Ohio

19. • Shared belief of community involvement and
PARTNER WiTh SCENE MAgAZiNE
the ability to immediately gain exposure through the
partnership with the Cleveland Scene.
Experienced with effectively delivering measurable
results for clients in various businesses.
Opportunity to be involved with signature events to
further create brand awareness.
Access to Cleveland Scene’s marketing and promo-
tions department to assist with promotions.
Ability to utilize all forms of Cleveland Scene’s media
outlets, which includes print, online, text messaging
and other social networking technologies.