1. Asher Benrubi Experience Resume
16772 West Bell Road #110-502, Surprise, Arizona 85374
asherbenrubi7@aol.com 928.252.3063
MEDIA EXECUTIVE DIRECTOR / MANAGEMENT / PROGRAM AND POLICY
DEVELOPMENT
 Forty-eight years of experience in dynamic professional media environments
 Producing programs for radio, television, and musical stage
 Unfailingly delivering increased ratings and revenue
 Expertise in the art and science of entertaining, communicating, and
motivating
 Street smart ability to generate contacts, lead and “drive the bus”
 Recruiting, hiring and training sales, marketing and promotions staff of 20+
employees
 Collaborating with accountants, attorneys, agents, landlords, bankers,
corporate and media directors, producers
 Radio PPM knowledgeable; social media and digital expertise
 Informed on current events, with strong, smart, sturdy yet receptive attitude
and outlook
 Recognized for creating cause awareness and fundraising
 Sponsor procurement and relationship development
 Public relations and special events planning, execution and follow-up
COMMUNITY PROGRAM DEVELOPMENT AND FUNDRAISING
 Media promotion associations generating tens of millions of dollars in
corporate and community contributions for charities, including:
Bikers for Babies Nurses for Newborns
Service International Disaster Relief Albert Pujols Family Foundation
The St. Louis Rams Foundation Autism Speaks
St. Louis Cardinals Care American Diabetes Association
Kilo Diabetes Research Foundation Touchpoint/Easter Seals
Operation Food Search Habitat for Humanity
Salvation Army USO

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 Board member, Kilo Diabetes Research Foundation, St. Louis, 1998 to present
 Media Co-Chairman, Leukemia & Lymphoma Society’s “Light the Night” Walk,
producing/editing commercials, placing media, St. Louis, 2002 to 2011
 Generating radio, television, press awareness, prayers for St. Louis Children’s
Hospital Neo-Natal unit for preemie newborn Annie Hollinshead, 2000
 Media fundraising, Host/Chief Ring Announcer for Police vs. Firefighters “Guns
& Hoses” event raising money and awareness for Backstoppers, to benefit
families of fallen police and firefighters, St. Louis, 1989 to present
 Media fundraising and entertainment provider for Responder Rescue’s
“King’s Ball” to benefit families of firefighters, St. Louis, 2010 to present
 Creator of America’s first ever “Ride for Jerry’s Kids” to raise money for MDA,
Indianapolis, 1978 to 1982. Today there are hundreds of similar motorcycle
rides across the country raising awareness and millions of dollars for the
Muscular Dystrophy Association
 Media Chairman and Television Host for local “Jerry Lewis MDA Telethon,”
promoting event on radio and TV, hosting events, delivering speeches,
soliciting corporate/community contributions, Indianapolis, 1980 and 1981
AWARDS AND RECOGNITIONS
 Achievement in Radio (AIR) Awards in St. Louis and Washington, D.C.
 “Best DJ” awards from Billboard Magazine, Radio & Records, American
Bandstand and local press in Indianapolis, Washington D.C. and St. Louis
 As VJ host of “Headbanger’s Ball,” 1987 interview with Guns & Roses
recognized in Rolling Stone’s “Top 40 Greatest Moments in MTV History,”
http://www.youtube.com/watch?v=4REX5xg4QUk
 Numerous public service and community awards and recognitions

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ENTERTAINMENT AND MEDIA
Smash Bands Indianapolis, Washington D.C. and St. Louis, 1967 to present
Sports, civic, corporate, private, charity and nightclub event performances
 Lead singer, frontman, entertainer, booking agent, producer, songwriter,
publicist, business manager
 Co-founded and managed Village Records, music label. Recorded, produced,
marketed, promoted, distributed and secured radio air-play for artists. Later
sold the business to a major label, Mercury Records.
 Released and promoted “Roadmaster” album, co-produced by Todd Rundgren
 Three 45 rpm singles from the album received airplay on national and regional
radio, and American Bandstand
 Co-Founded and managed Top Banana Talent artist representation
agency/promotions company that grew into a Midwest premiere operation
for talent such as Roadmaster, Faith Band, REO, Styx, John Mellencamp
St. Louis Sports Teams, 1998 to present:
 Sole Production/Commercial Voice for St. Louis Rams football
 Chief rally host, frontman and ringleader for the Rams with Smash Band as
“The Official Rams Tailgate Party Band”
 The highlight of this tenure was our performance along with my MC’ing the
Rams’ Super Bowl victory party
 Co-wrote, sang and recorded the Rams fight song “Gotta Go To Work”
 Commercial Voice for St. Louis Blues hockey
 Rally Host with Smash Band for the Blues
 Co-wrote, sang and recorded the Blues fight song “Let’s Go Blues”
 Commercial Voice for St. Louis Cardinals baseball
 Rally Host with Smash Band for the Cardinals
 Co-wrote, sang and recorded Cardinals fight song “Pennant Fever”

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MEDIA PRESENCE as “The Smash”
SAINT LOUIS, 1988 to present
 Radio Show Host
KSHE-95 Rock Morning Drive
KIX-106 Country Morning Drive
KSD Classic Rock Afternoon Drive
MIX-93 Contemporary Hits Morning Drive
97.1 FM-Talk Political Talk Morning Drive
103.3 KLOU Oldies Morning Drive
 Television Entertainment News Reporter Fox-2 KTVI, 10PM News (“Smash
Around Town”)
NEW YORK CITY, 1987
 Video Jock MTV
WASHINGTON, D.C., 1982 to 1988
 Radio Show Host
WWDC “DC 101-FM” Rock Afternoon Drive
INDIANAPOLIS, 1977 to 1982
 Radio Show Host
WNAP-FM Rock / Hits Morning Drive
KISS 99-FM Contemporary Hits Morning Drive
 Television Entertainment News Reporter
WISH (CBS) “PM Magazine”
WTHR (NBC) 11 PM News Entertainment Reporter
WTHR (NBC) “Hangin’ Out with The Smash” series
Voiceover Artist
Commercial work for GM Trucks, Capezio Shoes, Allis-Chalmers Tractors, World
Wrestling Federation, Professional Bull Riders Association, NASCAR, Harley-
Davidson, Johnny Mac’s Sporting Goods, chief production voice for radio station call
letters and imagery throughout the U.S.
EDUCATION Bachelor of Science in Social Studies, Indiana University, 1973