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Becoming a Socialite DJ to Boost Brand
- 2. Introduction
- 3. Agenda Self-Branding DJ Concept Managing Events DJ/MixingTechniques
- 4. Orientation This Presentation Is About: •Self-Branding •Running Events •Basic Mixing This Presentation Not About: •Mixing Skills •DJ Gigs/Career •What DudesThink
- 7. Strategic Approach • Promote Good Music & QualityVibe • Invite Influencers and Loyal Followers • MagicalVenue and Invite Process • Establish Networking Environment • Promote Self-Brand • Publish Event to Boost Brand • Spread Word of Mouth • Increase Reach
- 8. Establish DJ Brand Digital Branding Setup • Facebook – Events, Photos, Status • Twitter – Hashtag, Photos, LiveTweets • Instagram – Photos • Soundcloud – Mix Show Preview • Mixcloud – Mix Show Preview • Web Site – Actual Mix / For Sale • ITunes/Google Play – Digital Assets
- 9. Area Domination First • Focus on Local Area • Research LocalVenues • Invite Clienteling Associates • Hair Stylist / Receptionist / Socialites • Local Meet and Greet Clustering • 3rd Parties Know Each Other From KnowingYou • Apply Same Formula to Other Markets • Do not Spread OutThin Everywhere
- 10. Branding Tools • Contact Management (Online, MSFT Outlook) • Stage Name • Theme / Logo (Social Media / Letterhead) • Invitation Stationary (Email/Letter) • Ticketing Concept (RFID Charm/Wristband) • Style of Music Defined • Artwork /Video Loops Defined
- 11. End Goal: Drive Sales • Signage to PromoteYour Products • Shout OutYour Products While DJing • Wear or Showcase Products for Photos • Link to Web Site or Store to Buy • Swag Bag with Samples • Tag People on Social Media • Product Placement on Social Media • Don’t Lose Focus –This isYour Brand Marketing
- 12. Events
- 13. Hosting Events Basics • Intimate / SmallVenues • EstablishTicketing • Target Audience –Your Brand Consumers • Business-Orientated Crowd Only! • Host other Divas andVendors • Under 3 Hours!
- 14. Where to Throw Event • Indoor Private Space (Rented Home) • Indoor Commercial Space (Hotel / Hall) • Outdoor Private Space (Pool Party) • Outdoor Public Space (Public Park) • Outdoor Commercial Space (Parking Lot)
- 15. Indoor Space • Clubhouse (Apartment / Gold Course) • Hotel Hall • Banquet Hall • Club Rental • Home Rental • Retail (Macys, Coffeehouse, Art Gallery) • Services (Laundromat) • Sunday Afternoon • Weekday –Tuesday throughThursday • Avoid your residence!
- 16. Outdoor Space • Public Park – BBQ, Fish Fry, Car Show • Private Ranch – owner permit • Pool Party – Mansion / Hotel (Sunday) • Parking Lot –Tailgating, Boot Sale • Empty Lots – Not SecureTerritory • 10x10 CanopyTents forVendors • EventTent Rental • Generator & Speakers • Outdoor Game Activities • FoodTrucks
- 17. Event Must Have • Insurance – Liability and Loss • Deposit or Surety Bond • Security – Off Duty Cops, Car/Event • Ticketing – No Cash At Door • Sound System –Yours orTheirs • Electricity –Yours orTheir • Parking – Safe andVisible • Food and Drinks- Catered or Cooked • Brand Signage and Logos • Photo Wall • Giveaways and Swag Bag
- 18. Crowd Control • Even Gender Distribution to Avoid Fights • Humans Naturally CreateTribe Circles • Avoid the Clique of Death • DJing is a face-forward performance • Have activities for the loners • Prize Giveaways • Take Photos with All Attendees – PhotoWall • Tag Attendee on Social Media • Dress Code – Casual Dress • Don’t Lose Focus – Selling Brand Not Partying
- 19. Vendor Control • ImmerseVendors, Don’t Segregate to BackroomTables • Vendor Sponsor/Host an AttendeeTable • Vendor Has Stand-Alone Signage • Vendor Listed on All Invitations andTicket • Shout Out theVendor While DJing • Get Digital Assets to Display on Projector/Flat Panel • 10x10 Canopy or Rental • USB Power Banks for Recharging Mobile • Shop atVendors
- 20. Ticketing Services • Pre-sellTickets in Advance (90 Days) • Cancel if Not Enough Pre-sales • Tiered Pricing Scheme • EventBrite • WordPress Add-On • Print E-Ticket • Scan on Mobile Device • RFIDWristband asTicket • RFID Charm asTicket • Send as Gift to Event • Goal is to Sell-out Events to Fill Up Next One
- 21. Technique
- 22. Understanding DJing DJ 101 Stuff • 2-turntable DJ myth nonsense • Mixing origins = studio mix downs • Style of Music Associated with Brand • Know the Specific Songs • Looping and Wavelength • BPM andTransitioning • Visual Effects • End Result = Seamless Mix Session
- 23. Items Needed • Stage Name • Style of Music • Song Selection (Crates) • DJ Controller w/ Software • Laptop with Stand • PA System • Headphones and Mic • Visual Show (Video / Lights / Fog)
- 24. Style of Music • Avoid Songs that DegradeWomen • Avoid Songs that PromoteViolence • Avoid Songs that Promote Cliques • Positive Music Create Positive Experience • Positive Music Create Positive Consumers • Positive Music Create GoodWord of Mouth of Brand • Neo-Soul, AfroBeat, EDM, Post-Disco, Reggae & Reggaeton
- 25. The Royalties Stuff • Understand What Record Companies Will andWill Not Sue For • Will Not Pursue Private Performance • Will Pursue Huge Public Performance • Should Not Be Concerned AboutThis • Should Maintain Play List and Attribution • Case Example –YouTube socialite sued for using EDM w/ no attribution.
- 26. Know the Song • Understand When to Bring in andTake Out a Song • Intro Beat – Usually 16 bars of drum beats layering • Main Section –Vocals, Bridge and Hook • Breakdown – After Hook and before Vocals –Transition Here • Extended MixVersion – have loopable beats at the end (EDM and Post-Disco)
- 27. Reading Wavelength • Wavelength show where the bass beat begin and where vocals begin • Bass beat matching is used for blending tracks together • Vocals are midsize waves close together- color coded on some DJ controllers like Serato. OverlayVocals on Beats • Wavelengths are tagged by the mixer to know when to bring in and take out
- 28. Understanding BPM • BPM is beats per minute • EDM = 124-128bpm • Rap = 98 – 110bpm • Drum and Bass = 165bpm • AfroBeat, EDM and Disco is popular because of heart target bpm for exercise • Maintain BPM throughout session • Avoid switching to slow jams in the 21st century. Millennials can grind at 128bpm
- 29. Transitioning Soft Blend Transitioning • Loop second track • BPM Sync • Preview in Headphones • Fade into Sound Hard Cut Transition • Tag cut point • Cue cut point • Quickly cross-fade and start from cue • Change-up beat or non-BPM match
- 30. Popular Techniques • Bass Drop – Add a layer of 808 boom to an existing song • Remove LPF and HPF to highlight vocals on a song • Remove HPF to highlight just the bass of a groove to have people sing the vocals • Sound Effects – Prefer Jet Sound and White Noise • DJ Signal – a voice says your name and brand during transitions
- 31. Session Management • Start OffWith New Hits • Middle Filled With Regular Stuff and Classics • Wrap Up with Current Heavy Hits • Do Not Play “Special Requests”Tell Them to GTFOH. • Shout out theVendors • Shout out the Guest of Honor • Make Announcements • Showoff your Products and Services
- 32. Take Away
- 33. The End Goal •Establish Environment to CreateWord of Mouth •Bring Influencers from all Backgrounds UnderYour Banner •Help Other Sistas asVendors and Guest SoThey May Hopefully HelpYou •IncreaseYour Personal Brand to Sell Self-Branded Products and/or SupportYour Causes.