This is a media activation plan that was developed for Homeboyz Radio.

1. THE AFRIKAN HIP HOP CARAVAN
MEDIA ACTIVATION PROPOSAL

2. THE AFRIKAN HIP HOP CARAVAN
• The
Afrikan
Hiphop
Caravan
is
an
annual
project
organized
by
various
Hiphop
collec<ves
to
allow
thousands
of
young
people
to
experience
Hiphop
Culture
at
its’
finest:
as
an
eleva<ng
form
of
expression,
a
crea<ve
and
revolu<onary
counterforce
to
all
forms
of
oppression.
• Its
vision
is
to
build
a
strong
and
united
Afrikan
Hiphop
Movement
based
upon
a
cohesive
network
of
Afrikan
Hiphop
collec<ves
with
strong
<es
to
like-­‐minded
organisa<ons
worldwide.

3. THE AFRIKAN HIP HOP CARAVAN
• The
par<cipa<ng
collec<ves,
which
currently
include
Soundz
of
the
South
(Cape
Town,
South
Africa),
Uhuru
Network
(Harare,
Zimbabwe),
Okoa
Mtaa
Founda<on
(Arusha,
Tanzania),
Asrafo
Records
(Lome,Togo)and
Wasani
Mtaani
(Nairobi,
Kenya),
are
dedicated
to
Hiphop’s
original
vision
as
the
voice
of
the
oppressed
and
understand
it
as
an
acronym
standing
for
‘Her
Infinite
Power
Helping
Oppressed
People’.
• In
its
essence,
Hiphop
is
understood
as
a
counterculture
that
has
poten<al
to
educate,
to
build
revolu<onary
consciousness,
and
to
challenge
the
ruling
class.

4. HBR AND THE AFRIKAN HIP HOP CARAVAN

5. OBJECTIVES
• Create
awareness
and
excitement
about
the
the
African
Hip
Hop
Circuit/E-­‐Summit
2014
whereby
the
Bri<sh
Council
will
be
hos<ng
several
of
the
events
at
BC
premises
as
per
the
schedule
below:
1. 27
November
Afrikan
Hiphop
Conference
/
Workshops
–
Bri<sh
Council,
Nairobi
2. 28
November
Afrikan
Hiphop
Symposium
and
E-­‐Summit
–
Bri<sh
Council,
Nairobi
3. 29
November
Afrikan
Hiphop
Slam
Concert
–
Bri<sh
Council,
Nairobi

6. MECHANICS
• The
ac<va<ons
will
take
place
on
Homeboyz
Radio
as
follows
1. Daily
promos
2. Presenter
men<ons
3. Feature
ac<va<ons
4. Studio
interviews
• The
en<re
campaign
will
be
supported
by
our
Social
Media
team
who
will
post
daily
reminders
to
our
thousands
of
followers
to
make
plans
to
acend
the
African
Hip
Hop
Circuit/
E-­‐Summit
2014

7. DAILY PROMOS
• We
will
record
cool,
hip
hop
themed
promos
to
run
all
across
the
day
during
the
dura<on
of
the
campaign
• The
45
second
promos
will
be
produced
by
our
specialist
hip
hop
Deejay,
DJ
Zack
who
is
well
respected
in
the
hip
hop
community
• The
promos
will
have
informa<on
on
what
the
Afrikan
Hip
Hop
Caravan
is
and
when
it
is
taking
place
• Apart
from
the
addic<ve,
head
nodding
hip
hop
beats
on
the
promo,
the
promo
will
include
legendary
hip
hop
punch
lines
from
socially
conscious
hip-­‐hop
rappers

8. THE JUMP OFF WITH CORINE

9. PRESENTER MENTIONS
• These
will
take
place
on
Nairobis
number
one
hip
hop
show,
The
Jump
Off
hosted
by
Corine
• The
show
takes
place
every
evening
from
7pm-­‐10pm
and
is
famous
for
its
unapologe<c
hip
hop
sound
• Corine
will
break
down
all
the
details
about
the
series
of
events
taking
place.
Informa<on
relayed
will
include:
When
the
events
are
taking
place,
what
<me,
what
they
are
about
and
how
to
acend…
• Hip
Hop
Slam-­‐
the
aim
of
the
slam
is
to
offer
a
plahorm
to
cultural
ac<vists
to
speak
about
relevant
issues
affec<ng
their
communi<es
• Hip
Hop
Conference-­‐
the
aim
of
the
conference
is
to
offer
a
unique
space
to
scholars,
ar<sts
and
ac<vists
to
debate
the
state
of
African
hip
hop
by
exploring
a
whole
range
of
topics,
including
hip
hops
relevance
to
youth
empowerment,
iden<ty
and
poli<cal
emancipa<on

10. MIC CHECK
• The
game
is
changing.
Now
more
than
ever
people
are
demanding
more
lyricism
and
content
in
their
music.
Just
take
a
look
at
the
list
of
MCs
deemed
the
future
of
rap
music,
names
like
Kendrick
Lamar,
Jay
Electronica,
J.
Cole
and
Big
K.R.I.T
are
always
at
the
top.
The
one
thing
they
have
is
common
is
they
all
possess
a
level
of
consciousness
that’s
been
missing
on
major
labels
for
far
too
long.
• Mic
Check
will
be
a
feature
where
the
presenter
plays
3
songs
by
a
new
breed
of
rappers
making
cerebral,
conscious
hip-­‐hop
cool.
• The
feature
will
be
dedicated
to
socially
conscious
rappers
from
Kenya,
Africa
and
abroad
• The
feature
will
act
as
a
teaser
to
the
series
of
events
lined
up
during
the
Afrikan
Hiphop
Caravan
at
the
Bri<sh
Council
• Corine
will
ask
ques<ons
related
to
the
songs
played
on
Mic
Check
to
give
listeners
a
chance
to
win
<ckets
to
the
events
as
well
as
Afrikan
Hip
Hop
Caravan
T-­‐shirts

11. STUDIO INTERVIEWS
• We
will
host
ar<sts,
speakers
and
any
special
guest
who
will
be
taking
part
in
the
African
Hip
Hop
Circuit/E-­‐Summit
2014
• The
guests
will
be
hosted
once
on
The
Jump
Off
evening
show
with
Corine
and
once
on
the
breakfast
show
with
G
Money
• The
guests
will
talk
about
what
hip
hop
fans
can
expect
at
the
African
Hip
Hop
Circuit/E-­‐
Summit
2014
and
also
answer
any
ques<ons
from
listeners
sent
in
via
social
media

12. SUMMARY
• Campaign
dura<on:
12
days
(Wednesday
19th
Nov-­‐
Saturday
29th
Nov)
– 6
promo
spots
per
day
– 2
presenter
men<ons
per
day
– Mic
Check
music
ac<va<on
feature
with
<cket
and
t-­‐shirt
giveaways
– 2
studio
interviews
– Social
media
men<ons
on
Twicer
and
Facebook
• Campaign
Cost
for
On
Air
+
Digital:
150,000Ksh
– Cost
doesn’t
include
cost
of
<ckets
and
t-­‐shirts
for
give
aways
– HBR
Logo
to
appear
on
communica<on
material

13. THANK YOU