DICS is one of the Top Digital Marketing Institute in Laxmi Nagar Delhi, offering Advanced Digital Marketing Course online and offline by an experienced trainer. Here we help you learn the skills and provide you with different opportunities in this field. You will learn basic to advanced techniques from this course and can work on live projects. Thus, if you are interested in building your own virtual identity, then Dics will be the best institute to do so because here we have different modules of digital marketing like SEO Course, Social Media Marketing, PPC Course, and Email Marketing.
2. • Digital marketing is the component of
marketing that uses the Internet and
online based digital technologies such
as desktop computers, mobile phones
and other digital media and platforms
to promote products and services.
3. TYPES OF DIGITAL
MARKETING
TYPES OF
DIGITAL
MARKETING
SOCIAL
MARKETING
CONTENT
MARKETING
WEBSITE
AFFLIALITA
MARKETIG
INBOUND
MARKETING
PPC & SEM
MARKETING
EMAIL
MARKETING
MARKETING
AUTOMATION
4. SOCIAL MARKETING
•Social marketing is a
marketing approach which
focuses on influencing
behavior with the primary
goal of achieving "common
good." It utilizes the
elements of commercial
marketing and applies them
5. SOCIALMARKETINGIS COMMONLY
USED
FORCAUSESLIKE
• Health and safety, including:
• Anti-smoking
• Anti-drug
• Promoting exercise and healthy eating
• Safe driving
• Railroad station safety
• Anti-deforestation
• Anti-littering
• Endangered species awareness
Environmentalcauses,
including:in socialmarketing
6. PPC STANDS FOR 'PAY-PER-CLICK', AND REFERS TO A TYPE OF ONLINE
ADVERTISING. SEM STANDS FOR 'SEARCH ENGINE MARKETING', AND IS THE
BLANKET TERM USED FOR ANY KIND OF ACTIVITY INTENDED TO IMPROVE HOW EASY
IT IS TO FIND A PARTICULAR WEBSITE VIA .
PPC & SEM
MARKETING
7. WHAT DOES PAY –PER CLICK MEAN?
PPC advertising gets its name for a quite simple reason. With PPC, you don’t
pay for the ad on the search results page directly, as you would with a banner or
display ad. Instead, you pay each time someone clicks on that ad to get to your
website.
Pay-per-click ads work on the basis of keywords. PPC services like Adwords will
give different search terms and phrases a value, based on how common they
are and how many people want to use them in adverts. Your PPC ad will mimic
the look of a real, or ‘organic’ search result. But the key to it is that it contains
the keyword or phrase that you bid for. Whatever price was fixed when you bid,
that is the price you pay each time the ad is clicked.
8. SEARCH ENGINE MARKETING
• SEM is a confusing term for a couple of reasons. One, it is used much less commonly than search
engine optimisation (SEO), and there is a tendency to assume the two mean the same thing.
Secondly, SEM can be confusing because people don’t understand the differences between PPC,
SEO and other search engine marketing strategies.
•
• Like PPC, SEO is a particular type of search engine marketing. Unlike PPC, the aim is to avoid
having to pay to increase your brand’s visibility in search results. Instead, SEO tries to get a
particular website or page to rank high in the ‘organic’ search results, below where the PPC ads
appear. There are various means of trying to do this, including careful use of keywords, creation of
high quality, useful content, and curation of internal navigation and external links.
•
• SEO might be accompanied by other strategies, such as search engine reputation management.
This approach concentrates on establishing a website as a recognised authority with the search
bots - the idea is, once a site has acquired a positive reputation with a search engine, SEO on
individual pages is likely to have a greater effect. Likewise, PPC campaigns can be accompanied
by a variety of other paid-for strategies, including paid search ads.
9. EMAIL-MARKETING
• Email marketing is the act of sending a commercial message,
typically to a group of people, using email. In its broadest
sense, every email sent to a potential or current customer
could be considered email marketing. It involves using email to
send advertisements, request business, or solicit sales or
donations.