The scope and job opportunities of Digital Marketing is increasing day by day. The definition for Digital marketing is for helping peoples to market their products or services using digital technologies like Internet it includes mobile phones, display advertising and other types digital medium.

1. DIGITAL MARKETING COURSE
The scope and job opportunities of Digital Marketing is increasing day by
day. The definition for Digital marketing is for helping peoples to market
their products or services using digital technologies like Internet it includes
mobile phones, display advertising and other types digital medium. Today
digital platforms are incorporated with marketing plans and everyday life
and people uses digital devices. We depend on digital devices instead of
visiting physical shops.
There are many institutes gives training in Digital Marketing course in
Kochi, within them Areva Digital Kochi is best training institute in Kochi.
Digital marketing methods such as Search Engine Optimization (SEO),
Search Engine Marketing (SEM), Social Media Marketing (SMM), content
marketing, Email Marketing, Youtube marketing, Video blogging, Inbound
Marketing.
Search Engine Marketing- It is mainly Internet marketing that consists of
the advertising of websites by increasing their visibility in Search Engine
Result Pages (SERPs)they are mainly through paid advertising. SEO
reaches consumers at the right time when they are opento new
information. Results are immediate at SEM.
Search Engine Optimization- Process of increasing the visibility of websites
in search engines, in the results they generate and getting the optimum
level of relevant traffic directed to one’s site, thus the word optimization is
used. Google,Bing, Safari etc are some of the search engines.The Google
search engine ranks a particular website or any type of result based on

2. some ranking .Factors includes Authority, Content, Social Media
Presence, Mobile friendliness, Backlinks. 2 types of SEO are there ON
page SEO and OFF page SEO.
Social Media Marketing - Using social media platforms and websites
promote products and services. SMM is becoming more popular.
Email marketing- It is the act of sending a commercialmessage, typically to
a group of peopleusing email.