2. MESSAGE
An app and website that creates an authentic experience with
movie and music content that understands you by giving you
suggestions based upon your interests and personality.
(called Spur based on impulsiveness and incentive)
BRAND
¡ Tone— Fun and inspiring to know more movies and music
¡ Style— minimalistic appearance, easy options to follow
¡ Mood— matches your mood or puts you in a better mood than
from when you started
Spur is your cool friend that shows you a new band and your new
favorite movie.
3. TARGET AUDIENCE
Teens-30 year olds
Teenage years are when you learn your interests.
Twenties and thirties are when your interests are established.
4. BACKGROUND INFORMATION
§ people have a favorite movie, song, band or TV show
§ provides a suggested list of works that correspond to
your interests and current mood.
§ a service that can connect users to other services
such as Netflix or Soundcloud.
§ user gains knowledge of other, or more, movies and
music.
5. OBJECTIVE & GOAL
Based on the user’s mood, interests, and style,
this app/website suggests movies and music
for the user to watch or listen to. Spur will
broaden the user’s interest and knowledge of
different music and movies that they otherwise
would not know of
6. PRINCIPLES/VALUES
¡ A better internet experience by getting direct
recommendations.
¡ Aimless internet browsing will be cut down and Spur
can give the user suggestions that are beneficial to
the them personally.
¡ Spur values the user’s interests to expand their
knowledge and interests in unfamiliar fields of
entertainment.
7. SUCCESS METRICS
¡ Traffic counter for number of sign ups, sign ins, and
uses
¡ User will know more movies and music beyond their
initial interests
¡ More sign ups with participating website accounts
(Netflix, Pandora, Soundcloud, etc.)
8. CONSTRAINTS
¡ Legal- Netflix, Soundcloud, and other websites/
programs may not give consent to connect their
service
¡ Some people may not have accounts for websites like
Netflix (pay to use)
¡ Competitor/industry- many websites already have a
“Recommended for you” section that suggests users
other mediums
9. PERSONA 1
“THE ASPIRING ARTIST”
ABOUT:
§
§
§
§
Tech savvy- has all Apple products (iPhone, iPad, etc.)
Won best student short film his junior year
Plays guitar well– considered a music degree
Spends a lot of time watching movies and critiquing
them with friends
CHALLENGES:
REMI
§
§
§
§
21 years old
Senior NYU film student
Aspiring film writer/director
Busy and fast pace
New Yorker
§ Senior year is stressful and he has many assignments
due
§ He needs to develop senior thesis and final film projects
but is in a creative rut
§ With the stress and longing to finish school, he is
becoming unmotivated and uninspired to do anything
§ He wants to be surrounded by new people and works
with new perspectives and styles to spark his
imagination
10. PERSONA 2 & 3
“ T H E AVERAG E G UY ” &
“ T H E IMP RES S ION A B LE MIN D”
JAMES
¡ 3 0 y e a r s o l d
¡ Wo r k s 9 - 5 i n c u s to m e r
service at insurance
c o m p a ny
¡ S i n g l e b u t d a t i n g
¡ B a c h e l o r d e g r e e i n b u s i n e s s
from university
¡ L i v e s a l o n e i n o n e b e d r o o m
apt.
¡ G o e s to g y m f o u r t i m e s a
week
¡ D o e s n o t h a v e a s m a r t
phone
CHALLENGES
¡ H a s f r e e t i m e h e w a n t s to
fill
af ter work and gym
¡ O n l y f a m i l i a r w i t h m u s i c o n
the radio and movies in
theaters
SARAH
§
§
§
§
§
15 years old
High school freshman
Middle child of 3 siblings
Is always attached to her iPhone
Cheerleads, is in Art Club, and the
Drama club
CHALLENGES
She is in between groups of friends
ever since high school started
§ She doesn’t know what her style is–
it’s based off of what she hears from
friends but she wants to find her own
style
§
11. USER SCENARIOREMI “THE ASPIRING ARTIST”
Nearing the end of his senior year, he does not know what he wants to do for
his final projects and like many ar tists, is stuck in creative ruts. The stress
building on him, he is becoming unimaginative and uninspired.
Lately, he has been really into the band Tame Impala and their album
“Lonerism.”
He heard about Spur from someone in one of his classes and how they used it
to find other movies to watch that were like the ones they saw in class. He
decided to download it onto his iPhone.
While waiting between classes in a school building, he created a user profile
where he filled in his basic information along with his likes in movies and
music. Then, he went to the main page where he was asked to either enter
his mood or type in an album/ar tist/song or movie he liked and wanted to
find similar results.
He typed in “Lonerism” by Tame Impala and submitted. He was then directed
to a page that suggested other albums like “Lonerism” that had the same
psychedelic rock sound. It also suggested a movie that had similar ideas,
Melancholia. On Spur, it listed the basic information on the movie and why
they chose it. Remi watches the embedded movie trailer. Later he watches
the full movie and was then inspired to write a script that involved his own
per sonal experience with loneliness and anxiety for his final project.
