Emma Calder has created a blog to share her audience research and plans for creating music videos. She has used various formats like PowerPoint, Word, and Prezi to present her work online. Emma has filmed footage in Trafalgar Square for her music videos and plans to book a green screen session to film close-ups of singers' lips syncing lyrics. Her target audience is males and females aged 14 to 26, and she will survey her media class for feedback on what they want and do not want to see in a music video.

1. AUDIENCE RESEARCH
Emma Calder

2. SO FAR ON MY BLOG…

3. FORMATS I HAVE
USED…
I have used Power
point, Word and Prezi to
present my work and also
blogger.com to present my
work.

4. FORMATS I HAVE
USED…
Slideshare has allowed me to upload my
coursework onto my blog in the same format
that I created it in.

5. FILIMING
I have filmed twice now, however the most useful shoot was the
second one. In this shoot I travelled to Trafalgar Square in London.
Here is some screen shots of the raw footage I collected.

6. FILMING

7. THE PLAN…
I plan to book a green screen session before we break up for October
half term. When doing green screen I will concentrate more on them
singing the lyrics to the camera. Examples include extreme close ups on
their lips singing lyrics such as ‘I don’t care, I love it’ as this is the main
message of the song and I want it to make an impact on the audience. I
will also use mid shots when using green screen.

8. AUDIENCE
FEEDBACK/RESEARCH
My target audience for my music videos are both male and
female aged from 14 to 26. I feel that this is the suited
audience as this song is all about having a care free attitude
to life and also has a theme of partying and having fun.
I feel that men and women in this age range are more likely
to go out to clubs and parties on a regular basis and also do
not have to worry about daily stresses, specifically those age
from 14-21.
As my media class can fit into this specification I am going to
give them all a questionnaire/feedback form to fill out so that
I can gain so knowledge into what they would like to see in a
music video and what they would find dull and boring.

9. THE PLAN…
I also plan to film again in either October half term or afterwards
depending on when my friends are free to do so.
After October half term I hope to be editing my music video and
also adding in special effects that I want to include in my music
video via the software After Effects. I have already tried using this
software so I have some knowledge in how to use it and also
have been watching tutorials to help me.