9. HONG KONG BAR IN
PENANG
FOUNDER
MR. TAN CHO KHEN
AND MDM. YEOH SZE
HOON
CURRENT
MS. JENNY
1980
10. LOCATION
HONG KONG BAR IN
PENANG
● Located off
Chulia Street in
George Town,
Penang.
● 5 minutes walk
from Continental
Hotel
11. ● Classic rustic ambiance
● The Hong Kong Bar is ran
by the Tan siblings, Mr.
Peter Tan and Ms Jenny
Tan occasionally with the
help of a part time
employee
● Serves a wide variety of
alcoholic beverages as well
as non-alcoholic beverages.
HONG KONG BAR, PENANG
12. They have a wide variety of customers, mainly foreigners from different countries like Australia, United Kingdom, United States
of America, and New Zealand.
They have a wide variety of
customers, mainly foreigners
from different countries.
- Australia
-United Kingdom
-United States of
America
- New Zealand
13. ● Very competitive especially with
bars along the same road.
● The Hong Kong Bar has the
benefit of legacy and old
reputation to bring in customers.
● It’s walls are decorated with
photos, articles, badges, trinkets
and plates.
14. LUNA BAR IN KUALA
LUMPUR
FOUNDER
MR. LIM KWONG
HING
CURRENTLY
MR. ROSLAN
2004
16. ● Founded in 2004 - Mr. Lim
Kwong Hing
● 1st rooftop bar in Kuala
Lumpur (On Pacific
Regency hotel’s 34th floor)
● Serves drinks and food
● Has a fine-dining restaurant
- Cristallo di Luna
● View of Petronas Twin
Towers and the Kuala
Lumpur Tower can be seen
LUNA BAR, KUALA
LUMPUR
21. :Discover in 2004
: Founder by Mr Lim Kwong Hing
: Popular since year of establish
: Additional of fusion restaurant
: Well-known in tourism destination
28. SUSTAINABILITY (HONG KONG
BAR)
- Hong kong bar survived in
this field about 30 years ago.
-Price of drinks is very fair and
no
extra charge.
-Hong kong bar is a Classic
bar and is famous for their
friendly service.
29. SUSTAINABILITY (HONG KONG
BAR)
- Popular among the dispatched
soldiers.
-Wall fully hung with metal
badges.
-Hong kong bar is located heart
of the city.
30. SUSTAINABILITY (HONG KONG
BAR)
-Owner will take pictures of
visitors and sign their
autographs in a photobook.
- Run an honest, simple ,
Penang homely treatment
-Opening hour start from
morning until
midnight.
32. SUSTAINABILITY (LUNA BAR)
- The stylish and trendy
setting of the bar is popular
amongst the younger
generation.
-Besides that, Luna bar is
located at the rooftop of
Pacific Regency hotel where
hotel guests can enjoy
a few drinks during their visit
33. SUSTAINABILITY (LUNA BAR)
-Promote by offering discounts
and an enjoyable atmosphere.
- A fusion concept fine dining
restaurant, Cristallo di Luna, is
located just next to the open air
bar for customers to dine-in.
34. SUSTAINABILITY (LUNA BAR)
- invites famous DJ to spin ,
magicians and so on.
-having a lot of events such as
gold party, white
bikini party.
- offering 360 views of of the Twin
Towers, and
occasionally a number of local
37. COMPARISON
Location Heart of the city
Target
Customers
Foreigners
Motives Provide a comfortable setting for
customers to enjoy a drink
Transportatio
n
Travel by car
SIMILARITIES
38. Differenc
es
Hong Kong Bar Luna Bar
Food
services
Provides alcoholic
and non alcoholic
drinks
Provide fine-dining food,
snacks, alcoholic and non
alcoholic drinks
Music
system
Does not have a
music system
installed in the bar
Have a good music
system installed in the
bar. (Also has a DJ booth
for invited DJs to spin on
the turntable.)
39. DIFFERENCE
S
HONG KONG BAR LUNA BAR
Entertainmen
t
Does not provide
any entertainment
for guests
Provides a swimming pool for guests,
as well as a stage and DJ booth that will
be used during events by performers
Space Very cramped with
seats along the
bar counter
Very spacious and there is a wide
walkway for guests to walk through and
sofas surrounding the swimming pool
Number of
Staff
Only have 1 to 2
staff members,
which are the
Have more than 20 staff members that
are divided into different jobs and
responsibilities
42. BARRIERS TO ENTRY
❖ It is relatively difficult to be recognized in this
industry for beginners that have to start from
scratch.
❖ Reason is because they will face many
obstacles
43. ➔LARGE CAPITAL
A large sum of money is needed to start a
goods producing business.
Needed to pay for assets such as:
❖ Space Rental
❖ Bar Equipment
44. ➔UNIQUENESS
A bar has to be UNIQUE and
EXTRAORDINARY
to attract customers.
❖ Has to exceed other competitors attractions.
❖ May cost more money (location,
decorations)
48. ➔CHARACTERISTICS OF A
MONOPOLISTIC COMPETITION
❖ Many producers and consumers in the market
❖ No business has total control over the market price
❖ No interaction between firms
49. BOTH THESE BARS HAVE
MONOPOLISTIC COMPETITIVE
CHARACTERISTICS
HONG KONG LUNA
50. STRATEGIES
❖ Set the prices of their products based on the demand
curve
❖ Products are priced so that customers will continue
purchasing their products.
❖ They use major advertising such as promotions and
events.
