The document provides information about two bars - Hong Kong Bar in Penang and Luna Bar in Kuala Lumpur. Hong Kong Bar was established in 1980 and is located in the heart of George Town, Penang. It has a classic rustic ambiance but lacks modern amenities. Luna Bar was founded in 2004 and is located on the 34th floor of a hotel, giving it stunning views of the city. It has a more modern style and features a swimming pool and entertainment. While both bars attract foreign customers, Luna Bar is considered more commercially successful due to its larger space, higher number of customers, and greater profits. The document also provides recommendations to help Hong Kong Bar improve, such as renov

2. BARSTERS
TEO VI VIEN
HIRENDRAN
SIVAGANAM
JACQUELYN VANESSA
CHONG ZHAO LUN
TEO KUO CHIEN
NG KIM WING
CHOO ZI ZHAO
JONATHAN LIM

3. WE DRINK
WE CHILL
WE PARTY
REPEAT!!
BARS

4. BAR CHOOSEN
LUNA BAR IN KUALA
LUMPUR

6. BAR CHOOSEN
HONG KONG BAR IN
PENANG

8. DESCRIPTION OF THE BUSINESSES

9. HONG KONG BAR IN PENANG
FOUNDER
MR. TAN CHO KHEN
AND MDM. YEOH SZE
HOON
CURRENT
MS. JENNY
1980

10. LOCATION
HONG KONG BAR IN
PENANG
● Located off Chulia
Street in George
Town, Penang.
● 5 minutes walk
from Continental
Hotel

11. ● Classic rustic ambiance
● The Hong Kong Bar is ran
by the Tan siblings, Mr.
Peter Tan and Ms Jenny
Tan occasionally with the
help of a part time
employee
● Serves a wide variety of
alcoholic beverages as well
as non-alcoholic beverages.
HONG KONG BAR, PENANG

12. They have a wide variety of customers, mainly foreigners from different countries like Australia, United Kingdom, United States
of America, and New Zealand.
They have a wide variety of
customers, mainly foreigners
from different countries.
- Australia
-United Kingdom
-United States of America
- New Zealand

13. ● Very competitive especially with
bars along the same road.
● The Hong Kong Bar has the
benefit of legacy and old
reputation to bring in customers.
● It’s walls are decorated with
photos, articles, badges, trinkets
and plates.

14. LUNA BAR IN KUALA LUMPUR
FOUNDER
MR. LIM KWONG
HING
CURRENTLY
MR. ROSLAN
2004

15. LOCATION
LUNA BAR IN KUALA
LUMPUR

16. ● Founded in 2004 - Mr. Lim Kwong
Hing
● 1st rooftop bar in Kuala Lumpur (On
Pacific Regency hotel’s 34th floor)
● Serves drinks and food
● Has a fine-dining restaurant -
Cristallo di Luna
● View of Petronas Twin Towers and
the Kuala Lumpur Tower can be
seen
● Interior - DJ booth, indoor swimming
pool
LUNA BAR, KUALA
LUMPUR

18. HISTORY
HONG KONG BAR IN
PENANG
HONG KONG BAR

19. :Discover in year 1980 in Penang
:Founder Mr Tan Cho Khen and Mdm Yeoh Sze
Hoon
:Burn down in year 2004
: History tradition in this bar. The military badges

20. gLUNA BAR

21. :Discover in 2004
: Founder by Mr Lim Kwong Hing
: Popular since year of establish
: Additional of fusion restaurant
: Well-known in tourism destination

22. BAR ANALYSIS

23. BAR ANALYSIS( HONG KONG BAR )
-Hong Kong Bar is an old
fashioned bar.
-They promote in a way of
friendly and patient
service.

24. Top 3 Competitors
Reggae Bar Coco Island Bar Gwen
Houze Bar

25. BAR ANALYSIS( LUNA BAR )
-Lunar Bar a modern bar.
-They are promoted in way of discount,
free drink, enjoyable environment.

26. Top 3 Competitors
Marini’s On 57 Bar Airy And Sexy Sky Bar Mai Bar

27. SUSTAINABILITY

28. SUSTAINABILITY (HONG KONG BAR)
- Hong kong bar survived in
this field about 30 years ago.
-Price of drinks is very fair and
no
extra charge.
-Hong kong bar is a Classic
bar and is famous for their
friendly service.

29. SUSTAINABILITY (HONG KONG BAR)
- Popular among the dispatched
soldiers.
-Wall fully hung with metal
badges.
-Hong kong bar is located heart
of the city.

30. SUSTAINABILITY (HONG KONG BAR)
-Owner will take pictures of
visitors and sign their
autographs in a photobook.
- Run an honest, simple ,
Penang homely treatment
-Opening hour start from
morning until
midnight.

31. The photos of visitors

32. SUSTAINABILITY (LUNA BAR)
- The stylish and trendy setting of
the bar is popular amongst the
younger generation.
-Besides that, Luna bar is located at
the rooftop of Pacific Regency hotel
where hotel guests can
enjoy a few drinks during their visit
to the hotel.

33. SUSTAINABILITY (LUNA BAR)
-Promote by offering discounts
and an enjoyable atmosphere.
- A fusion concept fine dining
restaurant, Cristallo di Luna, is
located just next to the open air
bar for customers to dine-in.

34. SUSTAINABILITY (LUNA BAR)
- invites famous DJ to spin , magicians
and so on.
-having a lot of events such as gold
party, white
bikini party.
- offering 360 views of of the Twin
Towers, and
occasionally a number of local
celebrities.

35. STUNNING VIEWS OF LUNA BAR

36. COMPARISON

37. COMPARISON
Location Heart of the city
Target Customers Foreigners
Motives Provide a comfortable setting for
customers to enjoy a drink
Transportation Travel by car
Type of beverage alcoholic and non alcoholic drinks
SIMILARITIES

38. Differences Hong Kong Bar Luna Bar
Food
services
Provides alcoholic and non
alcoholic drinks
Provide fine-dining food, snacks,
alcoholic and non alcoholic drinks
Music
system
Does not have a music
system installed in the bar
Have a good music system
installed in the bar. (Also has a DJ
booth for invited DJs to spin on
the turntable.)
Interior
design
Has a rustic interior design
with faded walls
Has a modern interior design filled
with classy equipment and fancy
furnitures

39. DIFFERENCES HONG KONG BAR LUNA BAR
Entertainment Does not provide any
entertainment for
guests
Provides a swimming pool for guests, as well
as a stage and DJ booth that will be used
during events by performers
Space Very cramped with
seats along the bar
counter
Very spacious and there is a wide walkway for
guests to walk through and sofas surrounding
the swimming pool
Number of Staff Only have 1 to 2 staff
members, which are
the owners of the bar
Have more than 20 staff members that are
divided into different jobs and responsibilities
Price of product Cheaper More expensive

40. WHO IS MORE
COMMERCIALLY
SUCCESSFUL?

41. LUNA BAR!
NUMBER OF CUSTOMERS
SPACE OF INTERIOR
PROFIT GAINED

42. BARRIERS TO ENTRY
❖ It is relatively difficult to be recognized in this industry
for beginners that have to start from scratch.
❖ Reason is because they will face many obstacles

43. ➔LARGE CAPITAL
A large sum of money is needed to start a goods producing
business.
Needed to pay for assets such as:
❖ Space Rental
❖ Bar Equipment

44. ➔UNIQUENESS
A bar has to be UNIQUE and
EXTRAORDINARY
to attract customers.
❖ Has to exceed other competitors attractions.
❖ May cost more money (location,
decorations)

45. ➔ LOCATION, LOCATION, LOCATION
Location of the bar is very crucial.
Importance of location:
❖ Domestic environment
❖ Economic environment

46. ➔AMBIANCE
❖ Must provide an
entertaining ambiance.
❖ Failure to accomplish this
mood will result in a bad
business.

47. MONOPOLISTIC COMPETITIVE
➢Is a market structure where many
businesses sell products that are similar
BUT NOT IDENTICAL.

48. ➔CHARACTERISTICS OF A
MONOPOLISTIC COMPETITION
❖ Many producers and consumers in the market
❖ No business has total control over the market price
❖ No interaction between firms

49. BOTH THESE BARS HAVE MONOPOLISTIC
COMPETITIVE CHARACTERISTICS
HONG KONG BAR
PENANG
LUNA BAR
KL

50. STRATEGIES
❖ Set the prices of their products based on the demand curve
❖ Products are priced so that customers will continue purchasing their
products.
❖ They use major advertising such as promotions and events.

51. Recommendation

52. Hot Environment in the bar
Customers prefer a place
complete with air-conditioning
Recommendation (Hong Kong Bar)

53. Recommendation (Hong Kong Bar)
Need to upgrade from
current look
Renovate to a more
modern style.

54. Recommendation (Hong Kong Bar)
Regularity of drinks available in
the menu
Adding more new drinks to the menu

55. Recommendation (Hong Kong Bar)
Lack of staff in the bar
Hire more staff

56. Recommendation (Luna Bar)
Lack of seats available
Increase the number of
seats for the customers

57. Recommendation (Luna Bar)
Poor sound system
Invest in a good quality
sound system

58. Recommendation (Luna Bar)
Drinks are too pricey
Reduce the price of the drinks