1. Bar and Grills in Fulton, MOKathleen Carron. Greg Hamrock. Jordan Hazelhorst. Henrique Pinto. Reid Schmit

2. Project Objectives - Criteria
 Interior
 Customer Service
 Cleanliness
 Advertising
 Entertainment
 Target Market
 Hours of Operation
 Prices

3. 1851 Underground Tap and Grill

4. Interior
 Décor: Historic and rustic vibe.
 Lighting: Dim lighting to create underground effect.
 Smell: No food or alcohol smell.
 Seating: Limited seating.
 Music: 80s soft rock/modern top hits.
 Atmosphere: Secluded, uncomfortable.

5. Customer Service
 Service: Friendly, personable, fast service.
 Parking: Limited parking available. Relies on other
companies’ parking.
 Cleanliness: Overall clean appearance. Bathrooms were
extremely clean.
 Advertising: Good use of brand recognition. High use of
social media.
 Entertainment: Pool tables, pinball machines, dance floor,
juke box, flat screen TVs, cards for drinking games.

6. Target Market & Hours of Operation
 Family based market during the day.
 Young adults and college students during the night.
 Tuesday-Saturday 11am to 1:30am

7. Prices
 Cheap prices for all dinners and lunches
 Nothing costs over $10.
 Drink Specials: According to day of week.
 Happy Hour: Does not have a happy hour.
 Food Specials: No food specials. Occasional specials
announced through Facebook.

8. Arris’ Pizza

9. Interior
 Décor: Sports memorabilia, televisions, granite counter top
at bar.
 Lighting: Warm and inviting, brighter lighting over bar.
 Smell: Pleasant smell of garlic and Italian food.
 Seating: Plenty of seating arrangements.
 Music: Soft classic music was playing on low.
 Atmosphere: Comfortable feel, family based environment.

10. Customer Service
 Service: Friendly, personable, efficient, and caring.
 Parking: Has its own parking lot with limited spots.
 Cleanliness: Very clean, bathrooms well kept.
 Advertising: Facebook, personal website, sponsorships in
the community.
 Entertainment: Live bands on weekends, karaoke, sporting
games on televisions.

11. Target Market & Hours of Operation
 Family based target market.
 Middle-upper class.
 Monday-Sunday
 11am-1:30am

12. Prices
 Prices: Above market pricing for food and beer.
 Availability of specials: Specials available all week.
 Happy Hour: Everyday from 4pm-6pm
 Food Specials: Lunch buffet and Sunday brunch deals.

13. Post Office Bar and Grill

14. Interior
 Décor: Sports bar vibe, trophies spaced out throughout bar.
 Lighting: Overall dim lighting, single lighting placed above
individual tables.
 Smell: Popcorn and stale beer.
 Seating: Spacious, many different forms.
 Music: Wide variety for different crowds & times of the week
 Atmosphere: Restaurant feel during day, Bar vibe during the
night.

15. Customer Service
 Service: Friendly and personable, staff seemed rushed.
 Parking: Plenty of available parking. Has its own parking lot
 Offers shuttle service.
 Cleanliness: Floors not swept, bathrooms not well
maintained
 Advertising: Uses buzz marketing, not up to date with social
media.
 Entertainment: Pool tables, dartboard, karaoke, dance floor.

16. Target Market & Hours of Operation
 Family based market during the day.
 At night it focuses on young adults and college students
 Monday-Saturday 11am-1:30am
 Sunday 11am- Midnight

17. Prices
 Prices: Reasonably cheap for amount of food that is served.
 Availability of Specials: Food and drink specials daily.
 Happy Hour: Everyday 11am-7pm

18. Analysis
Interior
Historic Rustic
Vibe
Sports and
Greek
Themed
Sports and
Historic
Fulton
Themed

19. Analysis
Customer
Service
Friendly and
limited parking
Friendly and
has its own
parking
Friendly and
hast its own
parking

20. Analysis
Cleanliness
Overall Clean
Appearance
Wiped down and
Well Kept
Overall Grungy

21. Analysis
Advertising
• Brand
recognition
• Flyers
• High use of
social media
• Sponsorship
with the
community
• Personal
website
• Social media
websites
• Buzz
marketing
• No social
media.

22. Analysis
Entertainment
• Pool table,
pin ball
machines
• Dance floor
• Video and
Live DJ
• TVs
• Live bands
• Karaoke
• Sporting
events on TV
• Pool tables,
dart boards,
karaoke
• Games on
the tables

23. Analysis
Target Market
• Family during
the day
• Young adults/
college kids
at night
• Wide rang at
all times of
the day.
College kids-
Family
• Family during
the day
• Young adults/
college kids
at night

24. Analysis
Hours of
Operation
• Tuesday-
Saturday
11am to
1:30am
• Monday-
Sunday
11am-1:30am
• Monday-
Saturday
11am-
1:30am
• Sunday
11am-
Midnight

25. Analysis
Prices
• No Happy
Hour
• No Food
Specials
• Cheap Food
• Happy Hour
Everyday
• Food
Specials All
Week
• Above
Market
Pricing
• Food
Specials
Everyday
• Happy Hour
Everyday

26. Questions ??
Thank you for your time.
*All photos taken by Katy Carron