English 2 business report

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
PRESENTATION TITLE: Research Unit For Modern Architecture Studies In Southeast Asia
GROUP MEMBERS:
Names Student I.D Research Report Roles
Teo Vi Vien 0321645 Comparative analysis, Presentation Slides, Grammar
Checker, Overall Report Checker
Hirendran Sivaganam 0319894 Artistic Cover, Description of Business,Video Editing,
Presentation Slides, Grammar Checker
Jacquelyn Vanessa 0320021 Description of Business,Grammar checker, Key
Summary, Presentation Slides
Chong Zhao Lun 0320408 Recommendation, Bibliography, Attachment,
References, Presentation Slides
Teo Kuo Chien 0320195 Cover page, Table of Contents, Interview Questions,
Presentation Slides
Ng Kim Wing 0319704 History of 2 Businesses,Presentation Slides
Choo Zi Zhao 0320498 Layout checker, Comparative analysis, Presentation
Slides
Jonathan Lim Wei Jun 0321119 Presentation Slides, Grammar Checker
ENGLISH II / ENGLISH 2 (ELG 30605 / ENG 0205 )
LECTURER : CASSANDRA WIJESURIA
SUBMISSION & PRESENTATION DATE: 1 JUNE 2015 ( MONDAY )
CONTENT

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Key summary………………………………………………………………......4-5
History of two businesses……………………………………………………...5-6
Description of business……………………………………………………….7-11
Comparative analysis of business…………………..……………………….12-17
Recommendation…………………………………….……………………....18-20
Bibliography…………………………………………………………………….21
Appendixes…………………………………………………………………..22-24
Minute of Meeting…………………………………………………………...25-26
Interview Questions………………………………………………………….27-35
Reference…………………………………………………………………….36-37
Key Summary
1. THE BARS
Hong Kong Bar and Luna Bar are the names of the two bars our group selected that is situated in
two different states. The bar that we visited first was ‘Hong Kong Bar’, which is located in
Georgetown, Penang. Hong Kong Bar is the first and oldest bar in Penang, which was

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established in the year 1980 and was renovated in the year 2004 after it was caught in a tragic
fire accident. Whereas for Luna Bar that is located in Kuala Lumpur city, it happens to be the
first rooftop bar in Kuala Lumpur and is situated on the 34th floor of Pacific Regency Hotel.
2. THE TEAM (BARSTERS)
Our team consists of 7 people that are gifted with various skills and abilities, which makes the
completion duration of the tasks at hand shorter than expected. The whole team was present at
both of the interviews, which is excellent because that means everyone has a clear explanation
and an in-depth understanding of the interview as well as the gory details about each of the
businesses. All of the roles and tasks were divided equally in order for our teammates to have a
balanced work done as well as contribution.
History of The Business
Bar Hong Kong Bar Luna Bar
Founder Mr Tan Cho Khen and Mdm Yeoh
Sze Hoon
Mr. Lim Kwong Hing
Current
Management
Ms.Jenny Mr.Roslan

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Establish Year 1980 2004
Brief History on Hong Kong Bar
Hong Kong Bar used to be a popular bar in Penang due to the fact that it was the very first bar in
Penang back in the olden days. Initially, Mr Tan Cho Khen and Mdm Yeoh Sze Hoon who were
born and raised in Hong Kong came down to Penang. The purpose of this was because they
wanted to start a bar business. Hence, the establishment of Hong Kong Bar in the 1980s and that
was basically how Hong Kong Bar got its name. Customers who goes to Hong Kong Bar are
mostly foreigners because Penang used to be a colonial territory by the British. Unfortunately, a
tragic fate struck Hong Kong Bar one day when a fire accident happened in the middle of the
night in the year 2004. After the tragedy, Hong Kong Bar was renovated but sadly the business
went down hill and a diversity of competitors climbed above the shoulders of Hong Kong Bar.
Until this day, their bar menu still remains the same. Also, to give the bar a historical and
nostalgic touch, the owners of the bar collected military training badges given by a group of
soldiers that came to Malaysia for training every six months since the year Hong Kong Bar got
established. The owners also snap and collect photos of every customers who goes to Hong Kong
Bar since the day they started their business, and keeps it in over a hundred albums for
remembrance. Currently, the bar is handled by the Lim Family.

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History Brief for Luna Bar
Luna Bar is one of the well-known bar in Kuala Lumpur since the year it was established, which
was the year 2004. Luna Bar is Kuala Lumpur’s very first rooftop bar that is located above the
Pacific Regency Hotel in Kuala Lumpur on the 34th floor. Luna Bar is founded by Mr. Lim
Kwong Hing. On this present day, the bar has been in the business industry for 11 years.
Initially, the Pacific Regency Hotel was built without Luna Bar. But due to the fact that the hotel
customer statistics rapidly increased, the founder of Pacific Regency Hotel decided to establish
Luna Bar to add entertainment in the hotel. Years later, the bar grew better financially and so the
management decided to add a restaurant next to the bar for additional profit. The signature
feature of the bar is the magnificent view of the Petronas Twin Tower.
Description of Business
1. The Hong Kong Bar, Penang
The Hong Kong Bar is located off Chulia Street in George Town, Penang. It’s a small but
homely bar that serves a wide variety of alcoholic beverages as well as non-alcoholic beverages.
It has a very classic rustic ambiance with some old interesting decorations and it is perfect for
tourist who are looking to grab a drink and just relax. The Hong Kong Bar is ran by the Tan
siblings, Mr. Peter Tan and Ms Jenny Tan with the help of a part time employee occasionally.
The business was originally founded in the 1980s by their parents Mr Tan Cho Khen and Madam

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Yeoh Sze Hoon. They bought over the business from a previous owner and turned it around to
cater for the local and foreign customers. They have a wide variety of customers, mainly
foreigners from different countries like Australia, United Kingdom, United States of America,
and New Zealand.
It is quite clear that The Hong Kong Bar is not doing too well for itself compared to the other
bars around the area. When asked about the stiff competition in the bars and pubs industry, Ms
Jenny simply states that, it is very competitive especially with bars along the same road.
However, The Hong Kong Bar has the benefit of legacy and old reputation to bring in customers.
Mr Peter and Ms Jenny try to attract customers with old family charm and entertainment. They
give their customers personal attention to make them feel more welcomed and comfortable. Ms
Jenny will serve regular customers with whatever she has cooked for the day or whatever treats
she has. She wants their customers to receive an honest, simple to goodness, Penang homely
treatment. One of their strategies to stand out from other bars is their Autograph Book. Mr Tan
Cho Khen was started the Autograph book and Photo Album in the 1980s and until today it is
still being carried on by Mr Peter and Ms Jenny. Every guest that visits the bar, gets to sign the
autograph book and have their picture taken for the photo album. Some even have their pictures
on the wall. Overall, The Hong Kong Bar is a good hangout spot to meet locals and foreigners,
share stories, experiences and also enjoy refreshing beverages.

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2. Luna Bar, Kuala Lumpur
Luna Bar is an open-air entertainment place that
is specially for those who are fueled with the
eagerness to loosen up and drink, or to have a
wide and clear view of Kuala Lumpur city. It is
situated on the rooftop of Pacific Regency Hotel,
specifically on the 34th floor. Luna Bar’s opening
hours from Sunday to Thursday is from 10a.m. until 1a.m. the following morning. As for

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Fridays, Saturdays and the eve of a public holiday, opening hours is from 10a.m. to 3a.m. The
bar has a swimming pool that is most of the time filled with floating balloons and also a DJ room
for invited DJs to work their magic on the turntable to amplify good music through the speakers.
The bar is also filled with cushioned seats with a satin covering, to correspond with the
comfortableness of the guests. During the night, minimal amount of light can be seen
surrounding the whole bar to give that eccentric nightlife feel, and only a faint amount of blue,
purple and yellow lights are illuminated throughout the bar. The bar itself also has an indoor
fine-dining restaurant called Cristallo di Luna that opens only from 6:30p.m. to 10p.m.
In the year 2004, one of the key founders, which was Mr. Lim Kwong Hing decided that Kuala
Lumpur needed a thrill and that he wanted to try something new and so he decided to enter this
rooftop bar business - Luna Bar. He wanted a bar that not only offer drinks, but also serves food
and snacks as well as a fine-dining restaurant. Basically, that is what Luna Bar serves until this
day. What most people do not know about Luna Bar is that it is the very first rooftop bar located
in Kuala Lumpur where it still remain in operation. Unfortunately in this modern and
competitive generation, competition gets higher and higher each year. Now, the amount of
rooftop bars in Kuala Lumpur have increased and Luna Bar’s major competitors are Marini’s on
57, Skybar in Traders Hotel as well as View @ G Tower. To handle the competition’s business,
Luna Bar create more promotions and advertises their bar, as well as come up with new products
every month to satisfy the needs of their customers.

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Luna Bar has no branches, and so the customers who goes to Luna Bar are mostly foreigners
who stays in the hotel that is located below the rooftop bar, as it is convenient for them. The
amount of customers that visits Luna Bar varies according to the events held in the bar or during
festive seasons. The busiest hour, also known as the peak hour is around midnight to 2 in the
morning, which most of the time is filled with drunkards or guests who are slightly more
intoxicated than they should be.
Comparative Analysis of the
Businesses’ Competitive Traits
Hong Kong Bar & Luna Bar
1) Nowadays, “bar” themed businesses are very prevalent and popular amongst the younger
generation. Both Hong Kong Bar and Luna Bar face a lot of competitors in their respective

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geographical markets. Hong Kong Bar is an old-fashioned bar that promotes a friendly
atmosphere and friendly customer service. Not only that, neighbouring shops have converted
their previous businesses to a similar theme as Hong Kong Bar such as The Press Bar, Gwen
Houze Bar, Long Bar Penang, and many more. On the other hand, Luna Bar is a modern-themed
bar. Luna Bar promote their business by offering discounts and an enjoyable atmosphere. Some
competitors that Luna Bar faces are bars such as Olive Lounge bar, Metropol Gourmet Bar,
Atmosphere Bar and so on.
2) The top competitors for Hong Kong Bar is Reggae Bar which is just few blocks away from
Hong Kong Bar. The Gwen Houze bar and Coco Island Pub are also top competitors because
they provide more entertainment compared to Hong Kong Bar.
Reggae Bar is a bar located just behind Hong Kong Bar, and are not just popular for their drinks
but also for their food. They hired a famous chef to serve their customers with exquisite gourmet
food while amplifying soothing dinner music to entertain their patrons. Not only that, Coco
Island is a pub that provides music and a dance floor for the use of their customers. Coco Island
Pub is popular among the younger generation, however Hong Kong Bar has a more classic
environment that suits the older generation better. Besides that, the Gwen Houze Bar is a
luxurious bar that serves customers who are seeking for a high-class atmosphere, hence the price
in the Gwen Houze Bar is slightly pricey.
Furthermore, Luna Bar has also been threaten by their own competitors such as Marini’s on 57,
located at the Mandarin Oriental Hotel, Sky Bar that is located at the Traders Hotel and Mai Bar,

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located at the Aloft Hotel. Marini’s on 57 bar is insanely famous due to the fact that they have
hosted a number of events that included celebrities such as Tiger Woods, Formula One drivers -
Lewis Hamilton and Nico Rosberg, former English footballer and manager - Glenn Hoddle,
LPGA stars - Paula Creamer and Michelle Wie. That somehow promoted the image and name of
the bar through photos on their social media pages and also news articles. Other than that, Sky
Bar is a glamorous cocktail lounge on the 33rd floor of Traders Hotel, Kuala Lumpur. Its
centrepiece is a pool bordered by cabanas on one side, and a bar on the other. They would have
resident DJs spinning techno music at Sky Bar most of the time to fuel the adrenaline of the
customers. But for Mai Bar that is situated on the 30th floor of Aloft Kuala Lumpur Sentral, it
has a spacious rooftop and poolside bar that offers a wide array of alcohol and unique cocktails
with resident and guest DJs playing cutting edge music. A great place to unwind and watch the
sunset in Kuala Lumpur. Guests can also enjoy happy hour promos from 5p.m. until 9p.m.
3)Hong kong bar survived in this field about 65 years ago. Hong kong bar is a historical bar and
be honor as the friendly bar ever. Hong kong bar was located heart of the city, a shop where most
of the visitor will passed by. Wall is fully hanging with metal badges and the historical of Hong
kong Bar. Mostly of the soldiers who been dispatched to penang will come to this bar to have a
drink. Every time when they finished their duty and ready to go back their motherland, they will
spend their last night at Hong Kong bar and give their badge to owner as memorizes. All the
visitors will be serve with friendly and passion by owner. The owner will seeking the comments
from the visitor and it will be written on book.

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Luna bar is a high class rooftop bar that has been running for 11 years. Luna bar is known as the
first rooftop bar in Kuala Lumpur. The stylish and trendy setting of the bar is popular amongst
the younger generation. With a good drink, enjoyable music and stunning view, this place has
been voted as one of the best rooftop bars in Kuala Lumpur by various blogs. Besides that, Luna
bar is located at the rooftop of Pacific Regency hotel where hotel guests can enjoy a few drinks
during their visit to the hotel. A fusion concept fine dining restaurant, Cristallo di Luna, is
located just next to the open air bar for customers to dine-in. Luna Bar also invites DJs to spin,
especially on weekends when the place is packed with people. Another main feature of the bar is
the swimming pool located in the middle of the bar. Luna bar also hosted some events such as
gold party, white - bikini party and so on.
4)It is relatively hard to be recognised in this industry for beginners where they have to start
from scratch. There are many obstacles they have to face when starting a bar. For instance a
beginner has to fork out a huge sum of money to start this business. From renting a space at a
strategic location to the bar equipment. Besides that, a bar has to be unique and extraordinary so
that it can attract customers. Secondly, the location of the bar is crucial. Most of the popular
locations have been fully rented or sold out. Without a good location, it is very hard to start a bar
due to its high maintenance and extensive choice of alcohol. Lastly, the environment of the bar is
one of the key criteria to consider when setting up a bar. Customers expect a comfortable yet
trendy ambience when they step into a bar especially when they are paying a good sum of money
for a couple of drinks.

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5)The nature of market of both bars are monopolistic competitive. Monopolistic Competition is a
market structure where many businesses sell products that are similar but not identical, for
example, bookshops, restaurants and CD stores. The characteristics of a monopolistic
competitive firm include many producers and many consumers in the market where no business
has total control over the market price, few barriers of entry and exit, no interaction between
firms, producers have a degree of control over the price of products or services and firms trying
to bind customers to their respective firms. Both Luna bar and Hong Kong Bar share the same
characteristics as mentioned above. Both of the bars have control over the prices of the beverages
sold where both businesses face a downward-slopping demand curve, which means the price of
the product or service and demand in the market moves in opposite direction, the higher the
price, the lower the demand and vise versa. Every monopolistic competitive firm follows the
monopolist’s rule of maximizing profit. Both the bars set the prices of their products based on
the demand curve to ensure that customers will continue purchasing their products with the
amount priced by the firms. Due to the mark up strategy both of the bars use major advertising
such as promotions and events so that their brand is known to the public. Besides that, having a
uniqueness to the setting or product attracts customers to make frequent visits. „
6) Similarities
Location Heart of the city
Target Customers Foreigners
Motives Provide a comfortable setting for customers to enjoy a drink

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Transportation Travel by car
Type of beverage alcoholic and non-alcoholic drinks
Differences
Differences Hong Kong Bar Luna Bar
Food services Only provides alcoholic and non-
alcoholic drinks
Provide fine-dining food, snacks,
alcoholic and non-alcoholic
drinks
Music system Does not have a music system
installed in the bar
Have a good music system
installed in the bar. (Also has a
DJ booth for invited DJs to spin
on the turntable.)
Interior design Has a rustic interior design with
faded coloured walls
Has a modern interior design
filled with classy equipment and
fancy furnitures
Entertainment Does not provide any
entertainment for guests
Provides a swimming pool for
guests, as well as a stage and DJ
booth that will be used during
events by performers
Space Very cramped with tables and
chairs
Very spacious and there is a wide
walkway for guests to walk
through
Number of staff Only have 1 to 2 staff members,
which are the owners of the bar
Have more than 20 staff members
that are divided into different jobs
and responsibilities

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Price Cheap Expensive
7)After thorough research on both of the bars, Luna bar is definitely much more commercialised
and successful compared to Hong Kong bar. First and foremost, the number of customers per day
has a vast difference where Hong Kong bar only relies on Militaries from Britain and Australia
as their main income to sustain the bar whereas Luna bar cater events for up to hundreds of guest
and the place is usually crowded during the weekends even when there are no events going on.
Besides that, the space in the bar has a drastic difference where Luna bar has a swimming pool,
DJ turntable, platform stage, an extensive bar counter and sofa seats whereas Hong Kong bar
only has a bar counter and a few seats. Last but not least, Luna bar is much more popular and
earns a higher revenue compared to Hong Kong bar where the profit gained is just to sustain the
place.

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Recommendations
Based on our research and analysis from these two bars, which is Luna Bar and Hong Kong Bar,
we came up with a few recommendations to improve their businesses for the satisfaction of
customers in general.
A. Luna Bar
Current Area of Improvement Recommendations
Lack of available spaces for customers The bar needs to extend their space for customers to
roam around easily without feeling claustrophobic.
The outdoor swimming pool should be replaced with
just an empty space for more seats and tables. They
can also change the indoor restaurant to become a
bar too, so that the people will not have trouble
when it rains as it is situated outdoors.
Poor sound system quality The bar should invest on a new, good and long-

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lasting sound system, due to the fact that the
speakers are lacking of bass. Whenever the music
volume is high, crackling sound can be detected and
it’s definitely an ear sore for customers.
Drinks in the bar are too pricey The bar should reduce the price of the drinks to a
more reasonable price. The drinks in Luna Bar are
double the price compared to the drinks from other
bars in Kuala Lumpur.
B. Hong Kong Bar
Current Area of Improvement Recommendations
Hot environment in the bar The bar should have more air-conditioners. A
comfortable environment is important for customers.
Mostly people drink alcohol, they will need place
that have air-cond. It will be better if provide a
comfortable surrounding for customers.
Need to upgrade from current look The bar should renovate the interior and exterior to
make it more modern. Nowadays, a bar’s interior
mostly would look high-class and modern. They

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don’t have to renovate the whole bar, but they can
identify the eye-sore areas whilst remaining
historical objects. For example: the military badges
to keep it as a memory. It makes the bar look modern
without losing its historical touch.
Regularity of drink available in the
menu
The bars should add more drinks in the menu for
customers to have more options to choose from.
They also can come up with “cocktail of the month”,
which is a new drink to attract the customers.
Lack of staff in the bar They should hire more staffs in the bar in order for
customers to not wait for their drinks too long. This
is to reduce the chance of having complains from the
customers as well as to not decrease the image of the
bar.

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Bibliography
1. Student.unsw.edu.au,. (2015). Report Writing Support | UNSW Current Students.
Retrieved from https://student.unsw.edu.au/report-writing-support
2. skills.you.need, (. (2015). Report Writing | SkillsYouNeed. Skillsyouneed.com. Retrieved
31 May 2015, from http://www.skillsyouneed.com/write/report-writing.html
3. Burgin, K. (2012). 10 tips to upskill as a bar manager. Hospitality Magazine.
4. Egerton-Thomas, C. (1994). How to manage a successful bar. New York: Wiley.
5. Alonzo, R. (2007). The Upstart guide to owning and managing a restaurant. New York:
Kaplan Pub.

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MINUTES OF THE MEETING:
DATE: 30 MAY 2015
TIME: 10:30 AM
VENUE: E4-10 TAYLOR UNIVERSITY LAKESIDE
CAMPUS
ATTENDEES:
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
TEO VI VIEN FRIDAY MORNING 8-
10AM
Leader, Comparative
analysis, Presentation
Slides, Overall Report
Checker
HIRENDRAN SIVAGANAM FRIDAY AFTERNOON
12-2PM
Artistic Cover,
Description of Business,
Presentation Slides,
Edit Video, Grammar
Checker
JACQUELYN VANESSA FRIDAY AFTERNOON
12-2PM
Description of
Business, Grammar
checker, Key Summary,
Presentation Slides

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CHONG ZHAO LUN THURSDAY MORNING
8-10AM
Recommendation,
Bibliography,
Attachment,
References,
Presentation Slides
TEO KUO CHIEN FRIDAY MORNING
8-10AM
NG KIM WING FRIDAY MORNING
8-10AM
History of 2 Businesses,
Presentation Slides
CHOO ZI ZHAO FRIDAY AFTERNOON
12-2PM
Layout checker,
Comparative analysis,
Presentation Slides
JONATHAN LIM - Presentation Slides,
Grammar Checker
MINUTES:
NO. ACTIVITY ACTION TAKEN BY
1. Finish the
report
All group members are completing their own part of the report.
2. Start the
presentation
slide
After done the report, we start to do our presentation slides.

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DATE: 31 MAY 2015
TIME: 3.00 PM
VENUE: E 4.14 TAYLOR UNIVERSITY
LAKESIDE CAMPUS
ATTENDEES:
NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE
TEO VI VIEN FRIDAY MORNING 8-
10AM
Leader, Comparative
Slides, Overall Report
Checker
HIRENDRAN SIVAGANAM FRIDAY
AFTERNOON
Artistic Cover,
Description of

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12-2PM Business,
Edit Video, Grammar
Checker
JACQUELYN VANESSA FRIDAY
AFTERNOON
12-2PM
Description of
Business, Grammar
checker, Key
Summary,
Presentation Slides
CHONG ZHAO LUN THURSDAY
MORNING
8-10AM
Recommendation,
Bibliography,
Attachment,
References,
Presentation Slides
TEO KUO CHIEN FRIDAY MORNING
8-10AM
Cover page, Table of
Contents, Interview
Questions,
Presentation Slides
NG KIM WING FRIDAY MORNING
8-10AM
History of 2
Businesses,
Presentation Slides

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CHOO ZI ZHAO FRIDAY
AFTERNOON
12-2PM
Layout checker,
Comparative analysis,
Presentation Slides
Grammar Checker
MINUTES:
1. Finish up
presentation
slides
Everyone finished up their own section of the
presentation slides based on the topic they are
presenting. Those who are done and finishing up
on the final edits on fonts and pictures in the
report.
2. Practice to
present
We timed one another’s presenting time so that
we are more familiarized with the transition and
keep track of time during the presentation itself.

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APPENDICES
Interview Questions
Penang : Hong Kong Bar (HKB)
Family bar to cater to mainly British, Australian military (air, sea, land) who were passing
through or on assignment for the term.
1) When was the business founded?
1950s
2) Who are the key founders?
Mr Tan Cho Khen and Mdm Yeoh Sze Hoon
3) What prompted the founders to start this business?
They bought over the business from a previous owner and turned it around from catering to
locals to foreigners
4) What does your business offer besides beverages?

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Good hangout place to meet people from their own and other countries, share stories, experience
and also check the names of family and friends who sign their auto-graphs in the Autograph
Book and take pictures of all visitors in the Photo Album.
I believe Mr Tan Cho Khen was the one who set the Autograph book and Photo Album trend
since the 1960s
Family run an honest, simple to goodness, Penang homely treatment
Jenny will serve (regular) customers with whatever she has cooked for the day or whatever treats
she has
They return to HKB (as it is fondly known) like their 2nd home
5) Who are your customers? Locals or foreigners? Female or Male? Race?
Mainly foreigners from all over the world (Australians, British, Americans, Kiwis, etc) Mixture
of males and females
6) Do you have any other branches?
No.
7) Can you provide us a brief history of your business and its most recent developments in
business? (How many generations).
Handed down from father to son, currently run from brother and sister, Peter Tan and Jenny Tan.
Shop was burned down to ashes in 2004 and both Peter and Jenny built it up again from scratch
of whatever that could be salvaged.

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Unique selling point at that time was the Autograph book and photo albums of those who have
visited the place
8) Do you have many competitors? (Who are your top 3 competitors?)
Neighbouring shops have converted their previous businesses to similar theme as HKB
9) Is the business constantly facing strong competition from other competitors? What strategies
have they used to compete with you?
They have used the same casual hangout place concept.
They’d try to call and draw passers-by in
They’d sell food as well
10) How much capital is required to start this business? What, if any, specialized field of
knowledge do you need to run this business?
In 1950s probably around RM30k to RM50k
In 2004 after the fire, they had to rebuild and there was some fund collected by the Australians to
help bring back the old glory
Business and accounting knowledge
Bartending knowledge of alcohols and liquers
Public Relations

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11) How many staff do you have in your bar?
2+1 part time help
12) Generally, do you feel it is easy or hard to enter this market? Why?
Its very competitive esp along the same road.
However, HKB has some legacy and old reputation to bring customers back
13) What was the hardest struggle you’ve faced in this business?
Restarting the business after the fire
14) How do you compete with your competitors i.e. what strategies do you employ to divert
customers away from your competitors?
Old family charm and entertainment
15) How often do you release a new product?
Not often enough and Peter and Jenny are finding it hard to innovate from their old style
management. Now relying on reputation and a lot of goodwill built over the years
16) Are your pricing decisions strongly affected by your competitors?

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Its mark up pricing
17) if you don’t mind us asking, what is the business’ annual revenue figure?
NA
18) Lastly, what do you think makes your bar stand out more than the rest?
Strong history and legacy
Listed as #25 out of 77 places to visit in Penang by TripAdvisor
Links to stories:
https://thriftytraveller.wordpress.com/2012/03/29/hong-kong-bar-chulia-street-penang/
http://www.tripadvisor.com/Attraction_Review-g298303-d3664945-Reviews-Hong_Kong_Bar-
George_Town_Penang_Island_Penang.html
http://www.penangtalk.com/photos/showphoto.php?photo=1018
Important: You must provide the contact details (name, job position, and office phone
number/email address) of your interviewee in the report.
Luna Bar, Kuala Lumpur
1) When was the business founded?
2004.

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2) Who are the key founders of Luna Bar?
M.r Lim Kwong Hing
3) Do you know why the founders started this business?
The founders own and sold properties in the past. They decided to build a hotel where
they wanted to try something new. After surveying the market and close study of the area, they
decided to start a new trend of a rooftop bar. Luna bar is actually the first rooftop bar in Kuala
Lumpur.
4) What does your business offer beside drinks?
Beside drinks, we also serve food and snacks for our customers to have a bite while
enjoying a glass of drink and taking in the view of KL.We also have a restaurant just next to our
bar with top notch chefs to provide for customers who prefer a more luxurious ambience.
5) Are your customers usually locals or foreigners?
Most of them are foreigners, especially Koreans, we even hired staffs who speak korean
just to provide them with a more comfortable area to chill.
6) Do you have any other branches?
No.
7) So do you have many competitors and can you name your top 3 competitors?

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Now there are already a lot of rooftop bar in Kl, examples like Marini’s On 57, Sky Bar
in KLCC and View @ G Tower. They are all huge competitors to us.
8) Is Luna Bar the first rooftop bar in KL?
Yes.
9) So what are your strategies?
So we create promotions and depend on what the guess need and try to fulfill the
customers request.
10) So how much is the capital required to start this business and do you need any other
specific knowledge to start a bar?
Of course you need a lot of money, for this i think several millions. So beside that you
need to know your crowd, you need to have strong marketing skills to maintain or to start a new
branch.
11) How many staff do you have now in this bar?
For now we have about 25 staff.
12) Do you think is easy or hard to enter this market? And why?
Now there are a lot of rooftop bar so there are many choices for our guess to choose so it
is challenging to compete with other bars because they also have promotions, maybe even

33
better or more expensive than us so we just keep on updating like this month we bring up
a new promotion and next month we change to another kind of promotion.
13) What is the hardest struggle you face in this business?
As you can see our rooftop bar is open air which is not covered, so when it is raining
there are lack of seat for our guess especially the window side which is the best spot of
out bar.
14) Any other struggle beside raining?
Ya, another struggle is there are lots of rooftop bar too these days so it is quite
challenging for us in this market.
15) How often do you release a new product?
Everymonth.
16) Are your pricing decision strongly affected by your competitors?
Whenever we want to set the prices we need to discuss with our owner and do research
for the price around. It is also depends on the cost price of the product. How much they
want to sell the product to us affected our price too, then only we can apply for the new
promotion. So some bars their price are cheaper and some are more expensive due to the
product from different supplier with different prices.

34
17) What is your business annual revenue figure?
Around 3.6 million
18) What do you think is special about your bar that other bars don’t have?
I think our rooftop bar is located at the centre of KL city so it is a very strategic location
where it is near to shopping complex and hotels are just around here and it is easy to get
public transport from here, customers can reach a cab by around 2 minute walk from
here.
References
1. Economicsonline.co.uk,. (2015). Oligopoly. Retrieved from
http://www.economicsonline.co.uk/Business_economics/Oligopoly.htm
2. Traveller, T. (2012). Hong Kong Bar – Chulia Street, Penang. The Thrifty Traveller.
Retrieved from https://thriftytraveller.wordpress.com/2012/03/29/hong-kong-bar-chulia-
street-penang/
3. Tripadvisor.com,. (2015). Hong Kong Bar (George Town, Malaysia): Address, Attraction
Reviews - TripAdvisor. Retrieved from http://www.tripadvisor.com/Attraction_Review-
g298303-d3664945-Reviews-Hong_Kong_Bar-
George_Town_Penang_Island_Penang.html
4. Amelda Lim (personal communication, March 17, 2014)

35
5. Eggtor Pistachez (personal communication, January 22, 2015)
6. Tam, S. (2012). Breathtaking views with a drink. The Star.
7. Jian Xiang, H. (2004). Fire damaged plaques at Hong Kong Bar, Penang. Guang Hua
Newspaper, p. ED20.
8. Mok, O. (2015). Hong Kong Bar: The RAAF's unofficial museum. Malaymail, pp. Hot
New 5 - 6
9. Ken Lin, P. (2015). RAAF Air Vice Marshal William Henman: Penang is "home away
from home". New Straits Times, p. 19.
10. Mr. Roslan (2015) interviewed 2 MAY 2015
11. Ms. Jenny (2015) interviewed 1 MAY 2015
DATE: 30 MAY 2015
TIME: 10:30 AM
VENUE: E4-10 TAYLOR UNIVERSITY
LAKESIDE CAMPUS
ATTENDEES:
NAMES OF GROUP
MEMBERS
TUTORIAL
GROUP
ROLE

36
TEO VI VIEN FRIDAY
MORNING 8-
10AM
Leader,
Comparative
Slides, Overall
Report Checker
HIRENDRAN
SIVAGANAM
FRIDAY
AFTERNOON
12-2PM
Artistic Cover,
Description of
Business,
Edit Video,
Grammar Checker
JACQUELYN
VANESSA
FRIDAY
AFTERNOON
12-2PM
Description of
Business, Grammar
checker, Key
Summary,
Presentation Slides
MORNING
8-10AM
Recommendation,
Bibliography,
Attachment,
References,
Presentation Slides
TEO KUO CHIEN FRIDAY
MORNING
8-10AM
NG KIM WING FRIDAY
MORNING
8-10AM
History of 2
Businesses,
Presentation Slides
CHOO ZI ZHAO FRIDAY
AFTERNOON
12-2PM
Layout checker,
Comparative
Slides

37
Grammar Checker
MINUTES:
1. Finish the
report
All group members are completing their
own part of the report.
2. Start the
presentation
slide
After done the report, we start to do our
presentation slides.
DATE: 31 MAY 2015
TIME: 3.00 PM
VENUE: E 4.14 TAYLOR UNIVERSITY
LAKESIDE CAMPUS
ATTENDEES:
NAMES OF GROUP
MEMBERS
TUTORIAL
GROUP
ROLE

38
TEO VI VIEN FRIDAY
MORNING 8-
10AM
Leader,
Comparative
analysis,
Overall Report
Checker
HIRENDRAN
SIVAGANAM
FRIDAY
AFTERNOON
12-2PM
Artistic Cover,
Description of
Business,
Edit Video,
Grammar Checker
JACQUELYN
VANESSA
FRIDAY
AFTERNOON
12-2PM
Description of
Business, Grammar
checker, Key
Summary,
Presentation Slides
MORNING
8-10AM
Recommendation,
Bibliography,
Attachment,
References,
Presentation Slides
TEO KUO CHIEN FRIDAY
MORNING
8-10AM
Cover page, Table
of Contents,
Interview
Questions,
Presentation Slides
NG KIM WING FRIDAY
MORNING
8-10AM
History of 2
Businesses,
Presentation Slides
CHOO ZI ZHAO FRIDAY
AFTERNOON
12-2PM
Layout checker,
Comparative
analysis,

39
Presentation Slides
Grammar Checker
MINUTES:
1. Finish up
presentation
slides
Everyone finished up their own
section of the presentation slides
based on the topic they are
presenting. Those who are done
and finishing up on the final
edits on fonts and pictures in the
report.
2. Practice to
present
We timed one another’s
presenting time so that we are
more familiarized with the
transition and keeptrack of
time during the presentation
itself.

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