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- 1. 肉骨茶 Ròu Gú Chā Omar Layes (0320808) Melanie Soon Yu Xin (0322327) Loo Siah Mong (0321995) Soh Yong Zhou (032213) Lee Fong Yen (0321976) Nhat Dinh (0313309)
- 2. WHAT IS BAK KUT TEH?
- 3. A CHINESE DISH • PORK RIBS • CHINESE HERBS • SPICES • SOY SAUCE
- 4. VARIETIES OF ‘ BAK KUT TEH’ TEO CHEW HOKKIEN CANTONESE LIGHT COLOR, MORE PEPPER AND GARLIC FOUND IN IN THE SOUP USES NUMBERS OF HERBS AND SOY SAUCE IN ORDER TO MAKE A MORE FRAGRANT, DARKERED SOUP FOCUS ON THE TASTE OF SOUP. TENDS TO ADD MORE MEDICINAL HERBS TO CREATE STRONG FLAVORED SOUP
- 7. KLANG
- 8. DESCRIPTIONS OF BUSINESS
- 9. BATU PAHAT, JOHOR HOCK CHEW
- 10. THINGS YOU NEED TO KNOW ABOUT HOCK CHEW HOCK CHEW AH WANG OPEN 7 DAYS/WEEK AFFORDABLE PRICES ATTRACT COSTOMERS SERVES BAK KUT TEH, DER KAH COK AND GIAM CAI GOOD REPUTATION IN BATU PAHAT 135, Jalan Shahbandar, Batu Pahat, 83000 Batu Pahat, Johor, Malaysia
- 11. AH WANG WAS A HIGH SCHOOL DROPOUT AT THE AGE OF 15. (JUST LIKE STEVE JOBS) LEARNT THE COOKING SKILLS FROM FRIENDS (BAK KUT TEH) STARTED TO RUN A BAK KUT TEH RESTAURANT IN 1984 31 YEARS OF BUSINESS AND COUNTING HOCK CHEW WAS CRITICALLY HIT DUE TO S.A.R.S. BACK IN 2000
- 12. SWEE XIANG KLANG, SELANGOR
- 13. THINGS YOU NEED TO KNOW ABOUT SWEE XIANG No. 2, Lintang Sungai Keramat 7C, Taman Klang Utama, 42100 Klang, Selangor Darul Ehsan SWEE XIANG ALEX ONG & JOEY OPEN 7 DAYS/WEEK $$ SERVES ONG BAK, LU EGG AND DERKAH FAMOUS IN KLANG AREA CONTACT INFO: 016-‐3734073 016-‐6849811
- 14. ALEX ONG AND JOEY STARTED COOKING BAK KUT TEH AFTER THE GRADUATION OF FORM 5 RESTORAN SWEE XIANG WAS FINALLY FOUND IN 2004 SWEE XIANG WAS CAUGHT FIRE BACK IN 2008 (RECONSTRUCTED WITHIN THE SAME YEAR) CAME UP WITH A NEW SIDE DISH TO ATTRACT CUSTOMERS (ONG BAK) STARING FROM THE LEFT: DINH, ALEX, JOEY, JOHANN, FONG, MONG ONG BAK
- 15. COMPETITORS OF AH WANG
- 16. COMPETITOR 1 RESTAURANT MEI HWA LIN • YET, ONE OF THE TOP BAK KUT TEH IN BATU PAHAT • CONSUMERS ARE MAINLY FROM SINGPORE • $$$ • SHORTER WORKING HOURS (No.1, Jalan Flora 1, Taman Flora, 83000 Batu Pahat, Johor)
- 17. JOHANN’S PERSONAL FAVORITE BAK KUT TEH BAK KUT TEH YAM RICE SWEET POTATO LEAVES
- 18. COMPETITOR 2 RESTAURANT SOON HUAT • MORE THAN 40 YEARS OF HISTORY • MOVED TO CURRENT LOCATION NOT LONG AGO • $$ • FREE SUPPLIES OF CHINESE DONUTS • PROVIDING CLEANER ENVIRONEMT FOR COSTOMERS • REST ON WEDNESDAYS (No.1, Jalan Flora 1, Taman Flora, 83000 Batu Pahat, Johor)
- 19. INTERIOR OF RESTAURANT SOON HUAT SOON HUAT’S BAK KUT TEH RED WINE POTTED CHICKEN SESAME POTTED CHICKEN
- 21. COMPETITOR 1 RESTAURANT THONG WEI • One of the most famous Bah Kut Teh in Klang • No proper menu provided • Service provided were not good • OPEN 6 DAYS/WEEK 1, Jalan Sentosa 3, Taman Chi Liung, 42000 Pelabuhan Klang, Selangor
- 22. INTERIOR OF RESTAURANT THONG WEI THONG WEI’S BAK KUT TEH CHINESE’S DONUTS THONG WEI’S MENU THONG WEI
- 23. COMPETITOR 2 RESTAURANT LAI HING • MORE THAN 10 YEARS OF HISTORY • WEEKENDS HAVE THE MOST COSTOMERS VISITED • OWNERS ARE KIND • USUALLY FULLY BOOKED ON OCCASION DAYS • REST ON WEDNESDAYS 42000, 107, Jalan Chan Ah Choo, Pandamaran, 42000 Port Klang, Selangor
- 24. LAI HING INTERIOR OF RESTAURANT LAI HING RESTAURANT LAI HING LAI HING’S MENU LAI HING’S BAK KUT TEH
- 25. STRATEGIES
- 26. RESTAURANT HOCK CHEW FAIR AND AFFORDABLE PRICING NEVER SERVE LEFTOVER DISHES FRESH FOOD
- 27. RESTAURANT SWEE XIANG SERVE WITH SMILE STRONG RELATIONSHIP WITH CUSTOMERS
- 28. SIMILARITIES
- 29. SIMILARITIES Availability of side dishes. Currently have no branches. Ingredients and meat are from locals. Serving good quality food
- 30. DIFFERENCES
- 31. DIFFERENCES H.C.- RM5000-6000 S.X.- RM100k H.C. - No S.X. – Yes (iPad) H.C.- No S.X.- Yes (opening branches) H.C.- Family members S.X.- Foreigners H.C.- No menu S.X.- Written on board H.C.- No S.X.- Facebook page USES OF TECHNOLOGIES FUTURE PLAN EMPLOYEES MENU ADVERSTISEMENT MONTHLY INCOME H.C. – HOCK CHEW S.X. – SWEE XIANG
- 33. INFLATION Prices of material rise RESTAURANT HOCK CHEW Rental rises
- 34. RESTAURANT SWEE XIANG HUMAN RESOURCES Difficulkes of hiring local employers
- 35. RECOMMENDATIONS
- 36. HOCK CHEW BAK KUT TEH AREA OF IMPROVEMENT RECOMMENDATIONS
- 37. Relocakng the shop at a more strategic locakon, where more parking spaces are provided. Repainkng the whole building and improving the lighkng features to improve the shop’s appearance. RELOCATION OF BUSINESS RENOVATING
- 39. OPENING COOKING AREA Providing shades to create much comfortable circumstances Installing air-‐ condikonings or air venklator to improve the atmosphere or air quality inside the shop. NO PROPER MENU PROVIDED Creakng and designing an amrackve menu in English and Chinese. INSUFFICIENT TABLES AND CHAIRS PROVIDED
- 40. CONCLUSION
- 41. QUESTIONS?
- 42. References -‐ Old Street. (2013). Our History. Retrieved from hmp://www.oldstreet.com.sg/the-‐history.html -‐ Chandra (2011). The Malaysian Chinese Early Semler. Retrieved from hmp://www.my-‐island-‐penang.com/Chinese-‐Coolies.html -‐ Han’s Bak Kut Teh. (2012). Retrieved from hmp://hanjiabkt.com.sg/?page_id=101 -‐ Depaul University (n.d.)-‐Examples of Small Business Interview Queskons, Retrieved on 26th October 2015 from hmp://condor.depaul.edu/pkemp/businterviewq.htm -‐ Economics Online (2015)-‐Monopoliskc Compekkon, Retrieved on 13th November 2015 from hmp://www.economicsonline.co.uk/Business_economics/ Monopoliskc_compekkon.html -‐ Economics Online (2015) -‐ Oligopoly, Retrieved on 13th November 2015 from hmp://www.economicsonline.co.uk/Business_economics/Oligopoly.html -‐ Damien Lim. (2011). Bak Kut Teh. Retrieved from hmp://eresources.nlb.gov.sg/infopedia/arkcles/ SIP_1800_2011-‐03-‐18.html
- 43. -‐ Facebook (2015)-‐ Restaurant Swee Xiang, Retrieved on 7th November 2015 from hmps://www.facebook.com/pages/Restoran-‐Swee-‐Xiang/ 208096622552839 -‐ Han’s Bak Kut Teh (2012)-‐ History of Bak Kut Teh, Retrieved on 7th November 2015 from hmp://hanjiabkt.com.sg/?page_id=101 -‐ Damien L. (2015) -‐ Bak Kut Teh, Retrieved on the 11th November 2015 from h5p://eresources.nlb.gov.sg/infopedia/arIcles/ SIP_1800_2011-‐03-‐18.html -‐ Openrice Group Inc (2015)-‐Thong Wei Restaurant, Retrieved on 7th November 2015 from hmp://my.openrice.com/klangvalley/restaurant/thong-‐wei-‐restaurant-‐ port-‐klang/287749 -‐ Openrice Group Inc (2015)-‐Swee Xiang Restaurant, Retrieved on 7th November 2015 from hmp://my.openrice.com/klangvalley/restaurant/swee-‐xiang-‐restaurant-‐ klang/21939 -‐ Old Street-‐Bak Kut Teh (2013)-‐ History of Bak Kut Teh, Retrieved on 7th November 2015 from hmp://www.oldstreet.com.sg/the-‐history.html -‐ PasangLang.com (2015)-‐ Restaurant Lai Hing, Retrieved on 10th November 2015 from hmp://www.pasanglang.com/10-‐Must-‐Try-‐Bak-‐Kut-‐Teh-‐in-‐Klang-‐-‐NON-‐ HALAL-‐-‐food-‐4484