3. HISTORY
- COFFEE SHOPS
ORIGNATED IN
MIDDLE EAST IN
THE YEAR 1511
- A PLACE WHERE
PEOPLE sit AND
ORDER EXOTIC
DRINKS WHICH
Map of
middle
east
4. - Coffee shops were made
popular by British people
- Previously pubs and taverns
were their main social
hangout
- British people loved the
caffeine taste and got
addicted
- Soon, coffee shops became a
new place for socialising
5. - Coffee shops first arrive
in Malaysia in the year
1933
- Introduced during the
British colonisation
- Coffee shops are referred
to as ‘kopitiam’
- Kopitiams are seen serving
coffee and toast back then
until now
6. - ‘kopi’ culture transcend from
traditional kopitiams
city cafes
- western coffee brands started
to bloom amongst the younger
generations
- Starbucks and coffee bean are
examples of western brands
- These brands inspired young
7. Brief
descrip
tion
- Chong kok
kopitiam
- Located in
klang,
Selangor
- Establish in
1940 and
last
year(2015)
- Coffee, toast
bread, half-
boiled eggs
and ‘nasi
lemak’
- Open everyday
from 6:30am -
6:00pm
8. - Tous les
jours
- Located in
bangsar,
kuala
lumpur
- First open
in Malaysia
3 years ago
in the year
2013
- Coffee,
bread,
pastry and
various
other food
- Open on
Monday to
Thursday
7:00am –
11:oo pm
and Friday
to Sunday
11. Number of
workers are
more in
chong kok
koptiam
Business
opening time
are
different
from each
other
Annual revenue has
a big difference
Tous les jours
has more
customers than
chong kok
koptiamBoth have different
future plans for
their business
12. Comparati
ve
analysis
A.Number of
competitorsChong kok
koptiam – 0
competitors
Tous les
jours – 3
competitors
Tous les jours top 3
competitors
- Name:
sri
nirwana
maju
restauran
t
- Main
products:
- Long line of customers are
always seen outside the
restaurant
13. - name: raj’s banana
leaf restaurant
- Main products:
banana leaf rice
- Not as popular as
- name: ojo coffee
house
- Main products:
coffee and pastries
- Top competitor
14. b. Competition
strategies Tous les jours:
- Well furnished shop
- Banners are placed
outside for
advertising purposes
- Great food and
services quality
given to customers
Chong kok koptiam:
- Price and quality
of products
maintained
- Product variant are
kept minimal and
consistent
15. c. Obstacles
faced by new
firms
Chong kok koptiam:
- Location
- Less competition due
to chong kok
kopitiam not
intending to compete
Tous les jours:
- Tlj is famous and
has been in the
business longer
- Rental expenses
- Parking in the
area
16. 4. Nature of
the marketChong kok kopitam:
- Monopolistic
- Customer and shop
routine play an
important role
- Foreign customers
are dependant to
locals taste and
Tous les jours:
- Perfectly
competitive due to
location area
- Customer demand is
high
17. Comparative
analysis
summary
I. Number of
competitors:
Chong kok
kopitiam : 0
competitors
within the area
Tous les jours :
3 competitors
Ii.
barrier to
entry
Chong kok
kopitiam:
- Barrier to
entry is
weak
- Due to
business
owner not
Tous les jours:
- Barrier to
entry is high
- Many similar
business are
known in the
area
18. iii.
Differentiated or
standardised productsChong kok
kopitiam:
- Differen
tiated
products
- Self-
products
are sold
such as
Tous les
jours:
- Differen
tiaed
products
- Provides
good
customer
service
iv. Pricing
power
Chong kok
kopitiam:
- Price
taker
- Fixed
price
accordi
ng to
the
Tous les
jours:
- Price
taker
- Business
does fix
high
price to
their
21. Conclusi
onAs a conclusion, we as a group would
like to thank Chong Kok Kopitiam
and Tous Les Jours to give us their
time to let us interview them for thi
assignment. Also, we would like to
thank our lecturer, Mr.Gopi for
giving us this assignment and
providing guidance to us in order to
complete this assignment. Through
this assignment we were able to learn
