Finished Publication Plan

1. Publication Plan
TITLE: Unorthodox
POSITIONING STATEMENT: Unique. Original. Unothadox
FREQUENCY OF PUBLICATION: Monthly
PRICE: £2.99
ISSUE SIZE: 75 pages
DISTRIBUTION: Newsagents, supermarkets and music shops (e.g. Instrument shops and CD shops such as
HMV).
RATIONALE: The magazine’s aim is to provide the freshest, most insightful, exclusive content to a reader
who feeds off our inside knowledge. Insightful interviews matched with eye catching content will ensure
the reader can fully immerse themselves in the world of Indie music and feel part of the industry they love.
STYLE: Chatty whilst also being informative at the same time, UNORTHODOX magazine will offer honest
opinions on content subjects and up to date information on the latest from the Indie genre. The average
page will include 3 columns containing simple vocabulary for its less jargon savvy readers but images will
be the focal point of each feature’s layout.
REGULAR CONTENT:-
 U review section- readers provide reviews to be included in the issue.
 Noel Gallagher monthly column.
 Top 5 tracks this month- Walk the moon: Different colours, James Bay: If you ever want to be in
love, Sigala: Sweet Lovin’, Coldplay: Everglow and Charlie Puth: One call away.
 Up and coming- section with unsigned, promising artist: ‘Enfield Road’.
 Encore- Quiz of the last month and word search.
 We were there- review section of the last month’s gigs we attended: Mumford and Son’s at
Manchester Arena, December 6.
 Through the lens- the month’s best Indie events and gossip in pictures.
 I was there- A reader written article about their favourite gig.
 Catch Up- we see what a famous Indie artist is doing now they’ve left the industry. This issue: Paul
‘Guigsey’ McGuigan
 On the airwaves- 5 most played indie tracks on the radio this month.
 Indie abroad- Finding the best material from overseas: Shortstraw (South Africa)
 On the airwaves- Top 5 tracks that have had the most airtime in the last month.
 Venue of the month- We take a look at the events happening at this month’s venue of the month,
Manchester arena.
 The story behind the strings- We see the history behind this months focus, The Florida Tropical
Club acoustic
 Hidden Treasures- We delve into the archives to unearth classics and this month we head to Lizard
inc. record shop.
 Indie Outreach- Learn how indie is integrated into various cultures, this month is Football.
 Noel Gallagher’s Monthly column.

2.  Encore- A quiz on the infie genre since last publication.
FEATURE CONTENT:-
 Accepting April exclusive interview.
 Our Indie Christmas number 1.
 Top 10 Indie stars on twitter.
 The Seasonal Preview- Christmas/New year
- Upcoming gigs- Shed Seven 02 academy.
- Upcoming single/album releases- Coldplay ‘A head full of dreams’, Sia- ‘One million Bullets’.
 ‘Life of a roady’- Interview with an article monkeys roady.
 Investigation into gig ticket prices.
 The Christmas List- Complication of gifts for Indie music lovers.
 On the lookout- what scouts are looking for in the next big thing.
 Is youtube ruining Indie?
 Radio X Road trip preview- James Bay 02 Academy Birmingham and Noel Gallagher and Johnny
Marr Manchester Apollo.
 Touting to a profit- How to earn money through buying and selling event tickets.
 Venue of the month- Lists facts and upcoming events at the most exciting venue of the month
which is the Manchester Arena.
 Get your music heard- How to put your music out there.
 Steward’s inquiry- A concert steward tell all about the madness of trying to control a gig.
 Gigs: Little vs Large- Investigation into which type is the best
 Quotes of the year.
 How to organise a gig- Interview with Luke Johnson who manages gigs for Noel Gallagher’s High
Flying Birds.
 Stay safe at Britain’s largest gigs- A lead security officer provides some tips on staying safe.
 Ben Hislop’s top 10 guitar tips.
 Jayson South exclusive chat.
 Don’t miss out- Pre-release ticket tips.
 The rise of Jack Garrat- Jack Garrat interview.
 Indie Abroad.
 Afro-Indie insight- Interview with African Indie band ‘Shortstraw’.
 Lyrics of inspiration- collection of greatest lyrics in Indie history.

3.  The revival of the vinyl- Investigation into the return of vinyl into popular indie culture.
 The music maker- An insight into Trident recording studios and it’s history.
 Album art attack- 2015’s top album artwork to look good on your shelf.
HOUSE STYLE:-
Coverlines: Berlin Sans FB Demi Bold -18pt (Font is small)
Main Cover line: Britannic Bold Regular- 92pt (including stretching in photoshop)
Front cover Sublines: Berlin Sans FB Demi Bold 12pt (Font is small)
Headlines: Norwester-110pt.
Standfirst: Capture it-12pt.
Captions: Ariel- 10pt.
Features first paragraph: Drop capital, Times New Roman- 11pt.
Body text: Times New Roman-11pt.
Colour scheme: Red, white, black.