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O

I handed out my questionnaire to 10 people, and the first
question on it was a quantitative question “Are you male or
female?” The results to this question were 5 people were
female and 5 were male. This meant I got an equal opportunity
to see what each gender is interested in in a music magazines
and what they would be will to spend on the magazine. This
was important for me to know as I plan on targeting my
magazine to both genders.

O

My next question was “How old are you?” this was an important
question as it meant that I could understand what age genre
would I be focusing on for my magazine. Everyone that filled in
my questionnaire were under the category of “16-18” none of
them circled “country” as they're favourite genre which meant
that I would be focusing in an older target audience
What is your favourite genre of
music?
Female Results
POP
COUNTRY
ROCK
HIP-HOP
METAL
CLSSICAL
OTHER
What is your favourite genre of
music?
Male Results
POP
COUNTRY
ROCK
HIP-HOP
METAL
CLASSICAL
OTHER
What is your favourite genre of
music?
Overall Results
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
OTHER

CLASSICAL

METAL

HIP-HOP

ROCK

COUNTRY

POP

Overall
Results

Overall we can see
the most popular
genre is Pop and
country, classical
and metal are not as
popular for this age
genre.
How often would you buy a music
magazine?
Female Results
WEEKLY
EVER
FORTNIGHT
MONTHLY
How often would you buy a music
magazine?
Male Results
WEEKLY
EVERY
FORTNIGHT
MONTHLY
How often would you buy a music
magazine? Results
Overall
7
6
5
4
3
2
1
0

Overall most people are
likely to buy a magazine
monthly
Overall
Results
How much would you pay for a music
magazine?
Female Results

99p-£1.99
£2-£2.99
£3-£3.99
How much would you pay for a music
magazine?
Male Results

99p-£1.99
£2-£2.99
£3-£3.99
How much would you pay for a music
magazine?
Overall Results
9
8
7
6
5
4
3
2
1
0

Overall
Results

Overall the average price
that this group of people
would pay is between £2£2.99. this is helpful as if
16-18 year olds are
willing to pay this amount
the older people would be
as well.
“Why would you read a music
magazine?”
O This question was to learn about what motivates people







to read a music magazine and there are many reasons
why people would read them;
Information about artists
Interviews with artists
Learn about new release
Latest gossip
For enjoyment and just relax
“Which artist or band do you like listening to most?”
and “Which singer/ band do you like reading about
most?”
O The last two questions link into each other as I wanted

to know if people like to read about the same artists the
listen to or not. I came to the conclusion that it varied
some people liked reading about different artist or band
then they listened to and others read about the same
artist or band they listened to.

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Questionnaire results

  • 1.
  • 2. O I handed out my questionnaire to 10 people, and the first question on it was a quantitative question “Are you male or female?” The results to this question were 5 people were female and 5 were male. This meant I got an equal opportunity to see what each gender is interested in in a music magazines and what they would be will to spend on the magazine. This was important for me to know as I plan on targeting my magazine to both genders. O My next question was “How old are you?” this was an important question as it meant that I could understand what age genre would I be focusing on for my magazine. Everyone that filled in my questionnaire were under the category of “16-18” none of them circled “country” as they're favourite genre which meant that I would be focusing in an older target audience
  • 3. What is your favourite genre of music? Female Results POP COUNTRY ROCK HIP-HOP METAL CLSSICAL OTHER
  • 4. What is your favourite genre of music? Male Results POP COUNTRY ROCK HIP-HOP METAL CLASSICAL OTHER
  • 5. What is your favourite genre of music? Overall Results 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 OTHER CLASSICAL METAL HIP-HOP ROCK COUNTRY POP Overall Results Overall we can see the most popular genre is Pop and country, classical and metal are not as popular for this age genre.
  • 6. How often would you buy a music magazine? Female Results WEEKLY EVER FORTNIGHT MONTHLY
  • 7. How often would you buy a music magazine? Male Results WEEKLY EVERY FORTNIGHT MONTHLY
  • 8. How often would you buy a music magazine? Results Overall 7 6 5 4 3 2 1 0 Overall most people are likely to buy a magazine monthly Overall Results
  • 9. How much would you pay for a music magazine? Female Results 99p-£1.99 £2-£2.99 £3-£3.99
  • 10. How much would you pay for a music magazine? Male Results 99p-£1.99 £2-£2.99 £3-£3.99
  • 11. How much would you pay for a music magazine? Overall Results 9 8 7 6 5 4 3 2 1 0 Overall Results Overall the average price that this group of people would pay is between £2£2.99. this is helpful as if 16-18 year olds are willing to pay this amount the older people would be as well.
  • 12.
  • 13. “Why would you read a music magazine?” O This question was to learn about what motivates people      to read a music magazine and there are many reasons why people would read them; Information about artists Interviews with artists Learn about new release Latest gossip For enjoyment and just relax
  • 14. “Which artist or band do you like listening to most?” and “Which singer/ band do you like reading about most?” O The last two questions link into each other as I wanted to know if people like to read about the same artists the listen to or not. I came to the conclusion that it varied some people liked reading about different artist or band then they listened to and others read about the same artist or band they listened to.